retail analytics with the tiny beacons & big data – contrasting but complementing
Post on 09-Feb-2017
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Mobile Technologies Big Data Analytics Solutions Beacons
THE RETAIL INDUSTRYA PART OF THE DIGITAL REVOLUTION
THE BEACONS ARRIVE
86% Of Tablet & 79% Of Smartphone Users Shop Or Browse Online
Data Collected During This Very Helpful Forecast Buying Trends Preferences
DIGITIZING RETAIL SPACESIN-STORE & AWAY
BEACONS &
BIG DATA ANALYTICS
Together
Data Collected from Beacons Relatively Untapped Big Data Effectively Curates And Organizes Data
Analyze Customers Preferences Likes & Dislikes
LEVERAGING THE DATA FROM BEACONS
Determining Footfall Generating Heat Maps Integrating Online Visits Analyzing Frequency Of Visits Determining Behavioral Patterns Recording Cart Abandonments
ENHANCING ANALYSIS WITH BEACONS DATA CAPTURE
As Customers Enters Store Appropriate Push Notifications Schemes & Products To Lookout
Use Geolocation Features Turn Into Strategic Personalization
PERSONALIZATION TACTICS WITH BEACONS & BIG DATA
BEACONS & BIG DATA
Workflow
THE WORKFLOW OF THE DUO
Visitors enter retail space, Beacons make a note
Visitors get a personalized welcome message
Devices rely on data analytics to explore user’s past history and record in reference to the retail space. They get shopping tips in line with preferences recorded
Customer on-the-go activities recorded by beacons within the retail space
Data captured is fed to Big Data & Analytics where it is sliced and processed
RETAIL DATA ANALYTICS
Objectives
FOOTFALL OR VISITOR TRAFFIC METRICS
Capture Of Visitor Traffic Data Retail Analytics Generate Meaningful Information Gives Insight On
Peak Periods Consumer Behavior During Vacation Season Impact Of Weather Other Factors On Shopping Pattern
LOYALTY THROUGH PERSONALIZATION
Beacons Helps Drive Loyalty Programs Provide Discounts As Per Customer
History Recognize Most Loyal Customers
IDENTIFY HEAT MAPS
To Identify Heat Maps/Zones Most Exposed To Consumer Traffic
Identify Popular Products Zones Leverage Marketing Tactics
ADVERTISING METRICS
To Determine Advertising Locations Visitor Footprint Analyzed Customer Profiling As Well As Path
Analytics Data
TOP RETAILERS USING BEACON TECHNOLOGIES
Macy’so Implemented strategic roadmap MOM – My Macy’s localisation, omni-channel
integration and MAGIC selling
Oscar Mayero Placed beacons at deli counter convincing consumers to buy weekly specials
Tescoo Users received special discount coupons when they passed by installed
beacons via an app launched as part of marketing campaign
Hammersono Leverages technology for personalization by sending specific offers to
customers at designated locations within the retail space, and also charts a pattern based on customer movement
Walgreenso Boosted loyalty program with available technology, sends notifications to
proximity users as to application usage
VISIT HTTP://WWW.SPEC-INDIA.COM/BUSINESS-SOLUTIONS/BEACONS-IBEACONS-APPLICATION-DEVELOPMENT.HTML
&REQUEST A FREE POC
TO TEST DRIVE OUR SERVICES
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