retail technology 2020 .. hip or hype?
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RetailTechnology2020…HipOrHype?
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DaveBrunoMarke8ngDirectorAptos@davethewavesd
Panelists MODERATOR:AliciaFiorleEaContentStrategist,RetailTouchPoints
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A Warm-Up Exercise
See if you can determine what the following objects have in common…
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A Cheese Pizza…
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A Mountain Bike…
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Women’s High-Heeled Shoes…
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Holiday Cookies…
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Soccer Shoes…
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A Concept Car…
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A New Home…
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An Electric Guitar…
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And a Woman’s Dress.
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Have You Figured it Out?
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3D Printer Every object shown was fabricated with a
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2020 Technology #1:
3D Printing
Future in Retail? Does 3D printing have a bona fide
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printers sold 66
2007
108,151 2014
printers sold Source: Gartner
On the Rise 3D Printing is clearly…
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Marketing-Centric Most consumer engagement to date has been
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Marketing-Centric Most consumer engagement to date has been
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Marketing-Centric Most consumer engagement to date has been
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Beginning to Engage Retailers are slowly
Shapeways Monogrammed 3-D Printed Sterling Silver Heart Pendant Necklace A leader in fashion and now in technology, Neiman Marcus is proud to offer you the latest advancement in personalized jewelry. A twist on a classic pendant, this one-of-a kind piece is made with 3D printing and polished by hand.
Customize it to add your initials or those of a loved one.
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Beginning to Engage Retailers are slowly
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Up Close & Personal Normal: an entire store dedicated to putting 3D-printed earbuds
1 2
3
MEASURE PRINT
LISTEN
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Beginning to Engage Retailers are slowly
United States Patent Application Publication Apsley et al.
Pub. No: US 2015/0052024 A1 Pub. Date: Feb. 19, 2015
US 2015/0052024 A1
Applicant: Amazon Technologies, Inc. Reno, NV (US)
PROVIDING SERVICES RELATED TO ITEM DELIVERY VIA 3D MANUFACTURING ON DEMAND
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Designs on 3D Designs Even Martha Stewart has
“Lemon Drop” “Robin’s Egg” “Jadeite”
Just In Case You Were Wondering…
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Tipping Point Consumer adoption is approaching the
Every year, the technology improves:
Faster Smaller Cheaper More Designs Better Materials
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Fabric Isn’t Too Far Away Possible game changer? Recent innovations indicate that
ELECTROLOOM
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3D Will Be Everywhere In 10 years or so, analysts predict that…
50% Source: Autodesk
of all households in developed economies will have a 3D printer
By 2025
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Reality TV Heck, 3D printing has even made its way into fashion via
Can mainstream America be far behind?
SEASON 11, EPISODE 13
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“ What do you think: 3D Printing in Retail…is it HIP, or is it HYPE?
Audience Polling Question #1
o HIP o HYPE
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2020 Technology #2:
Mood Sensing Personalization
Mood to Shop? Can technology really tell if we are in the
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Mood Affects Spend For decades, researchers have studied how
Sad Likely to Buy Excited Impulsive Powerful Extravagant Proud Brighter
When We Feel: We Are Typically:
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Make Sense of Our Moods Recently there have been numerous attempts to use new tech to
Mood Sweater
TRANQUIL, Zen
CALM, Relaxed
RUFFLED, Excited
NERVOUS, In Love
NIRVANA, Ecstatic
The Mood Sweater’s
“Emotive Display”
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Make Sense of Our Moods Recently there have been numerous attempts to use new tech to
Wristband measures signals from the central nervous system to try to detect our emotional state
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Make Sense of Our Moods Recently there have been numerous attempts to use new tech to
Monitors eye muscle contractions using false eyelashes to derive mood,
and a conductive eyeliner to connect to a mobile device
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Apple Enters the Fray Big tech is investing in mood sensing, too:
Examining recently consumed digital content (app, music, video, web page, social network)
to establish a
From Apple’s Patent Application
“baseline mood profile”
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Revealing Shopper Moods But the real trick for retail has always been
What are people feeling… at the moment of truth?
The $64K Question
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New Light on Our Moods Recent research has shed
MIT has amassed a database of
1 Billion to recognize and classify
our emotions Source: CNN
facial expressions
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Expose Our Feelings New technology can leverage that data to
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Sense Shopper Moods A few tech startups are beginning to leverage that data to
Measures emotional reactions to in-store experiences
Window displays Customer Service
Merchandising Promotional Displays
Store Layout Checkout
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Sense Shopper Moods A few tech startups are beginning to leverage that data to
Reads faces when people enter a store and
when they checkout to make
mood-based recommendations
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Sense Shopper Moods Big brands are also beginning to leverage the data to
Putting sensors at the shelf to read gender and demographic info, and
potentially even mood, to make real-time offers
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“ Mood-sensing Personalization: is it HIP…or is it HYPE?
Audience Polling Question #2
o HIP o HYPE
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Virtually Unstoppable? Is Virtual Reality in Retail…
2020 Technology #3:
Virtual Reality
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Somewhat Awkward… Most early attempts at VR shopping were often
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Gathered Dust Hence, most early implementations simply
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Inevitable? Despite early missteps, is the rise of virtual reality in retail
One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real. --William Gibson “Speculative Fiction Novelist Author of Neuromancer
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VR Experiences… Recently we have seen markedly better
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On the Package… And marketers have delivered improved experiences
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At the Shelf… And marketers have delivered improved experiences
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In the Mirror And marketers have delivered improved experiences
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Lots of Buzz Recent VR Tech breakthroughs have generated
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Lots of Buzz Recent VR Tech breakthroughs have generated
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Immersive Experiences… They all create intensely
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The Gaming Market But the biggest investments have been primarily targeted to
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Not Playing Games However, investors in modern VR experiences are definitely
$2B
Source: The Guardian
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Why Oculus? The $2 Billion question:
We believe virtual reality will be heavily defined by social experiences that connect people in magical, new ways. “
Source: The Guardian
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Social Experience Shopping has forever been an inherently
52% Source: Marketing Magazine
of consumers are interested in immersive digital experiences in the store
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Hit the Mall Headsets are starting to
The headsets gave customers a live feed of the catwalk show and backstage action
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Hit the Mall Headsets are starting to
The headsets give shoppers an immersive experience while viewing the brand's fall runway show
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Hit the Mall Headsets are starting to
Shoppers enter fantasy themes that represent key trends for the season
The tech recognizes users’ shapes and represents them through avatars
Shoppers then curate products that that can be found at shops in the mall
1
2
3
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Hit the Mall Headsets are starting to
Shoppers experience immersive tours of Yosemite and the Moab desert
They trek landscapes and rock climb with athletes Cedar Wright and Sam Elias
1
2
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Hit the Mall Headsets are starting to
Lowe’s staff help shoppers design the room using the Holoroom app
Customers see their design in the Holoroom in 3D space at full size
Curated collections of relevant items & accessories are presented
1
2
3
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Warming to the Idea Shoppers seem to be
63% Source: Walker Sands
of consumers indicate VR would change the way they shop
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“ Are Virtual Reality shopping experiences HIP…or HYPE?
Audience Polling Question #3
o HIP o HYPE
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2020 Technology #4:
The Internet of Everywhere
Ubiquitous Personalization? Will the IoE help retail realize the vision of
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Continue to Expand Just in case you aren’t convinced yet, here’s more data to show how the Internet will
1.6 ZB In 2018, we will generate over…
of global IP traffic
Source: Cisco
1984-2013 COMBINED
which is more than
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Will Be Connected So many more machines
50B Source: Cisco
devices will be connected to the internet
By 2020
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The Inevitable Rise of Wearables Connecting humans to all these machines will be aided by
3.6M
Source: Wall Street Journal
Apple watches sold in their first quarter on the market
4.4M FitBit fitness trackers sold during
the same three months
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Broadband Will be Ubiquitous Within a decade, experts expect
A global, immersible, invisible, ambient networked computing environment “--Pew Research
Chattanooga’s 10GB service is available to every home and business in a 600 sq. mile
area
10 GB
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Holistic…and Innate And information flow will be
Information sharing will become invisible, flowing like electricity. “--Pew Research
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Overtly Connect to Hi-Speed Networks Gone will be the need to
Free Wi-Fi is available to everyone in over 296 public places throughout Paris
Perth provides blanket Wi-Fi coverage to the public. Users freely move around without need of hotspots.
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Far More Democratic The Internet of Everywhere will be
Accessible to all, rich or poor…
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Will Slowly Begin to Disappear Acetate billboards (as awesome as some may be)
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Will Become a Thing of the Past Static, printed bus and train stop posters
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Will Take Big Leaps Forward Even (already digital) store signage
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TV Screens Will be Everywhere Ultra cheap, solar-powered, high definition
Billboards Posters Buses Trains Shop windows Store shelves Restaurant tables
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Connected to Each Other… Soon they will all be connected to the Internet and
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Connected to Us! …and they will all be
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Personalized Interaction IMHO, the real value driver will be the degree of
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“Ubiquitous” Personalization Retailers are already beginning to reap the rewards of
$40B Source: BI Intelligence
of in-store sales in 2016 (that’s 10x sales forecasts for 2015!)
Beacons are expected to influence
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Brings this Vision to Life Real-world case study: the magic of Disney
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Personalized Experiences Magic Bands deliver end-to-end, frictionless, and highly
Baggage handling Ground transport Custom park itinerary Fast Pass management Payments Offers and recommendations Restaurant reservations Character meet & greet In-park experience photos
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Streaming real-time data Guest locations & activities Wait time estimates Traffic patterns
Experience Analytics Personalized, frictionless experiences plus rich
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“ Is the potential of the “Internet of Everywhere” HIP…or is it HYPE?
Audience Polling Question #4
o HIP o HYPE
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Embracing New Technology
How Aptos Can Help
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One Customer One Interaction One Order
One Product One Truth One View of the Enterprise
CRM • Clienteling POS • Mobile POS • Digital Commerce Enterprise Order Management
Planning • Merchandising Audit Operations Management Analytics by Quantisense
One Secure Platform, in the Cloud
Singular Commerce, Seamless Experiences. “The Power of One” Our Vision for Engaging Customers Differently:
#HipOrHype
DaveBrunoMarke8ngDirectorAptos@davethewavesd
Q&A|Panelists MODERATOR:AliciaFiorleEaContentStrategist,RetailTouchPoints
#HipOrHype
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