retail vertical of mad street den - national retail...

Post on 18-Oct-2018

215 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

7/25/2017

1

Retail Vertical of MAD Street Den

Artificial Intelligence? Machine Learning? Deep Learning?

Source: https://blogs.nvidia.com/blog/2016/07/29/whats-difference-artificial-intelligence-machine-learning-deep-learning-ai/

GENERALIZED INTELLIGENCEUnderstanding what’s happening when

there are contextual changes

7/25/2017

2

Intelligent Retail Automation

7/25/2017

3

Dynamic Personalization

For true personalization we need to be able to combine visual elements with behavioral data

Style

Neck type

Pattern

Color

Brand

Price

ElleH&M

LaurenAnn Taylor

J. Crew

$45$17

$60

$24

$20

Polka dotStriped

Checks

Plain

Hoops

Scoop

Closed

Boat

V neck

Collared

Black

Blue

Midnight

Grey

Navy

CasualBodycon

Formal

Shift

Cocktail

7/25/2017

4

Persona 1: Style-sensitive

Persona 2: Color-sensitive

Persona 3: New user

Red Ruffle Sweater

Red Ruffle Sweater

Red Ruffle Sweater

Shoppable Videos

7/25/2017

5

7/25/2017

6

Shoppable Videos

• Approve auto-detected shoppableframes through our editorial tool

• Remove the need to manually tag products in videos

• Automatically offer visually similar alternatives to featured products that are out of stock

Garment to Model Image Generation

7/25/2017

7

Garment to Model Image Generation

• Using live model photography increases purchase intent but is expensive

• Studies show higher purchase conversion when clothing is shown on models who are closer to the consumers size, age, and ethnicity

• With MAD Street Den technology it is possible to show garments on different models without cost of model photography

Garment to Model Image Generation

Garment image Generated image Catalog photo

7/25/2017

8

Garment to Model Image Generation

Garment image Generated image Catalog photo

Garment to Model Image Generation

Garment image Generated image Catalog photo

7/25/2017

9

Garment to Model Image Generation

Garment image Generated image Catalog photo

We can change model’s pose…

7/25/2017

10

… skin color…

… shoes

7/25/2017

11

Thank you!

Interested in learning more? Drop us a note.

support@vue.ai

top related