revenge of the nerds - why digital performance for app and website success
Post on 24-Jan-2017
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Revenge of the nerds
Dave AndersonMarketing Director@daveando
Disrupt or be disrupted
#Perform2015
52% of the Fortune 500 firms since 2000 are gone“ ”
@daveando
#Perform2015
@daveando
The new rockstars…
mobile
browser
network
multi-geo3rd parties cloud
containers
services
codehosts
synthetic
logsbusinesstransaction
applications
multi-tier network
relax
#Perform2015
There are now 24,093 unique Android Devices28% more than last year…
Developer Migraine?
@daveando
#Perform2015
Generation of spoilt idiots
44% of people will vent on social media if they experience a poor performing website or app
0.5 secs increase in response time, beyond 2.5 seconds, reduced conversions by 11%.
— Gopal Brugalette, Nordstrom
It needs to be quick…real quick
@daveando
Australian Crawl
#Perform2015
Digital Performance Management
The World’s Leading Brands Trust Dynatrace
COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE
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