rick rogers, college for creative studies

CCS and the Detroit Clusterwelcome CEOs for Citiesto Detroit

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November 8, 2010

Walter and Josephine Ford Campus

The New CCS

A. Alfred Taubman Center for Design EducationThe New CCS

The New CCS

BFA ProgramsAdvertising Art EducationCraftsEntertainment ArtsFine ArtsGraphic Design IllustrationInterior DesignPhotographyProduct DesignTransportation Design

MFA ProgramsDesignTransportation Design

Continuing EducationProfessional DevelopmentPre-collegeYouth

Community Arts Partnerships

Outreach programs serving

Detroit youth

Henry Ford Academy: School for Creative Studies

Art and design charter school, grades 6-12

CCS Facts

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The New CCS CCS Facts

n 1,350 degree students (Fall 2010)4,000 Detroit youth served by CAP580 middle and high school students (Fall 2010)

n 1,536,000 square feet of space • Ford Campus – 616,000 square feet on 11 acres

• Taubman Center – 920,000 square feet on 5 acres

Accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools

and by the National Association of Schools of Art and

Design

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Alumni in the Creative Industries

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The New CCS

Capacity — NBC Rebranding Strategy and DesignThe New CCSJennifer and Ellery Gave ‘00, Graphic Design

Disney/Pixar — CarsThe New CCSJay Shuster ‘93, Product Design

CV© Disney/Pixar. All rights reserved.

Disney/Pixar — UpThe New CCSDon Crum ‘94, Industrial Design

Sony Dreamworks SKG — TransformersThe New CCSTim Flattery ‘87, Transportation Design

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Bongo Comics — The SimpsonsThe New CCSBill Morrison ‘81, Illustration

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Motorola — PEBL, RAZR and SLVR Mobile Phone DevelopmentThe New CCSJim Caruso ‘86, Product Design

Nike — Jumpman Jeter 643The New CCSJason Mayden ‘02, Product Design

Fossil — New Product Development, Women’s ApparelThe New CCSRommel Vega ‘07, Product Design

Airstream — BasecampThe New CCSBryan Thompson ‘00, Transportation Design

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Trek Bicycles — X700 Product DevelopmentThe New CCSChad Lockart ‘99, Product Design

Atabeyki Sarl — EclipseThe New CCSHermidas Atabeyki ‘87, Transportation Design

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Ford Motor Company — 2010 Ford Taurus SHO ExteriorThe New CCSEarl Lucas ‘96, Transportation Design

General Motors — 2008 Chevrolet CamaroThe New CCSRobert Boniface ‘93, Transportation Design

A. Alfred Taubman Center for Design Education

Argonaut Building, circa 1930s

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n Built in 1928 and 1936 by General Motors.

n Designed by Albert Kahn.

n 760,000 square feet.

n GM’s first engineering and research building under Charles “Boss” Kettering.

n Home of the first automotive design studio under Harley Earl.

n Birthplace of the Hydramatic (world’s first automatic transmission) and the Buick Y-Job (world’s first concept car).

n Vacated by GM in 1999 and donated to CCS by GM in 2008.

Taubman Center Facts

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A. Alfred Taubman Center for Design Education

Taubman Center Features

CCS campus expansionn Five undergraduate design departments

Advertising Graphic Design Interior Design Product Design Transportation Design

n Master of Fine Arts programs Design

Transportation Designn Design Research Centern Color and Materials Libraryn 300-bed dormitory facilityn Continuing Educationn Community Arts Partnerships

Building partnersn Henry Ford Academy: School for Creative Studies, a charter school with grades 6-12, operated jointly

by CCS and the Henry Ford Learning Institute

n Creative Corridor Centern Creative Business Accelerator Shared spacen Benson & Edith Ford Conference Center with 500-seat auditoriumn 350-seat dining halln Retail and gallery spacesn 11,200 square foot gymnasiumn 500-car parking structure and 230 spaces of surface parking

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A. Alfred Taubman Center for Design Education

Detroit Deliquescence, 1982 John Chamberlain – American | born 1927

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

A. Alfred Taubman Center for Design Education

Detroit Creative Corridor Initiative

Initiative Overviewn Conceived in “Road to Renaissance” economic plann Building on local assetsn Joint venture of Business Leaders for Michigan and CCSn Located at CCS’s Taubman Center for Design Education

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Creative CorridorCenter

Mission

n To be the regional champion for the creative economyn To attract and retain creative sector businesses and workersn To build “creative density” in Downtown and Midtown Detroitn To restore Detroit’s reputation for creativity and innovationn To change the global image of Detroit

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Creative CorridorCenter

Strategies

n Business accelerationn Business attractionn Talent development

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Creative CorridorCenter

Project Impact

The Taubman Center willn Drive economic development in the City through job creation and business attraction

Create 200 new jobsAnchor “Creative Corridor” to expand creative

economyn Advance the revitalization of New Center

Bring over 2,000 people daily to New CenterTim Hortons and other retail

n Provide new educational and career opportunities for Detroit youth

New pathway to art and design careersNew model for school/college/business collaborationsIncrease diversity of CCS and other art and design

colleges

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A. Alfred Taubman Center for Design Education