rick rogers, college for creative studies
TRANSCRIPT
CCS and the Detroit Clusterwelcome CEOs for Citiesto Detroit
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November 8, 2010
Walter and Josephine Ford Campus
The New CCS
A. Alfred Taubman Center for Design EducationThe New CCS
The New CCS
BFA ProgramsAdvertising Art EducationCraftsEntertainment ArtsFine ArtsGraphic Design IllustrationInterior DesignPhotographyProduct DesignTransportation Design
MFA ProgramsDesignTransportation Design
Continuing EducationProfessional DevelopmentPre-collegeYouth
Community Arts Partnerships
Outreach programs serving
Detroit youth
Henry Ford Academy: School for Creative Studies
Art and design charter school, grades 6-12
CCS Facts
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The New CCS CCS Facts
n 1,350 degree students (Fall 2010)4,000 Detroit youth served by CAP580 middle and high school students (Fall 2010)
n 1,536,000 square feet of space • Ford Campus – 616,000 square feet on 11 acres
• Taubman Center – 920,000 square feet on 5 acres
Accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools
and by the National Association of Schools of Art and
Design
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Alumni in the Creative Industries
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The New CCS
Capacity — NBC Rebranding Strategy and DesignThe New CCSJennifer and Ellery Gave ‘00, Graphic Design
Disney/Pixar — CarsThe New CCSJay Shuster ‘93, Product Design
CV© Disney/Pixar. All rights reserved.
Disney/Pixar — UpThe New CCSDon Crum ‘94, Industrial Design
Sony Dreamworks SKG — TransformersThe New CCSTim Flattery ‘87, Transportation Design
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Bongo Comics — The SimpsonsThe New CCSBill Morrison ‘81, Illustration
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Motorola — PEBL, RAZR and SLVR Mobile Phone DevelopmentThe New CCSJim Caruso ‘86, Product Design
Nike — Jumpman Jeter 643The New CCSJason Mayden ‘02, Product Design
Fossil — New Product Development, Women’s ApparelThe New CCSRommel Vega ‘07, Product Design
Airstream — BasecampThe New CCSBryan Thompson ‘00, Transportation Design
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Trek Bicycles — X700 Product DevelopmentThe New CCSChad Lockart ‘99, Product Design
Atabeyki Sarl — EclipseThe New CCSHermidas Atabeyki ‘87, Transportation Design
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Ford Motor Company — 2010 Ford Taurus SHO ExteriorThe New CCSEarl Lucas ‘96, Transportation Design
General Motors — 2008 Chevrolet CamaroThe New CCSRobert Boniface ‘93, Transportation Design
A. Alfred Taubman Center for Design Education
Argonaut Building, circa 1930s
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n Built in 1928 and 1936 by General Motors.
n Designed by Albert Kahn.
n 760,000 square feet.
n GM’s first engineering and research building under Charles “Boss” Kettering.
n Home of the first automotive design studio under Harley Earl.
n Birthplace of the Hydramatic (world’s first automatic transmission) and the Buick Y-Job (world’s first concept car).
n Vacated by GM in 1999 and donated to CCS by GM in 2008.
Taubman Center Facts
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A. Alfred Taubman Center for Design Education
Taubman Center Features
CCS campus expansionn Five undergraduate design departments
Advertising Graphic Design Interior Design Product Design Transportation Design
n Master of Fine Arts programs Design
Transportation Designn Design Research Centern Color and Materials Libraryn 300-bed dormitory facilityn Continuing Educationn Community Arts Partnerships
Building partnersn Henry Ford Academy: School for Creative Studies, a charter school with grades 6-12, operated jointly
by CCS and the Henry Ford Learning Institute
n Creative Corridor Centern Creative Business Accelerator Shared spacen Benson & Edith Ford Conference Center with 500-seat auditoriumn 350-seat dining halln Retail and gallery spacesn 11,200 square foot gymnasiumn 500-car parking structure and 230 spaces of surface parking
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A. Alfred Taubman Center for Design Education
Detroit Deliquescence, 1982 John Chamberlain – American | born 1927
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
A. Alfred Taubman Center for Design Education
Detroit Creative Corridor Initiative
Initiative Overviewn Conceived in “Road to Renaissance” economic plann Building on local assetsn Joint venture of Business Leaders for Michigan and CCSn Located at CCS’s Taubman Center for Design Education
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Creative CorridorCenter
Mission
n To be the regional champion for the creative economyn To attract and retain creative sector businesses and workersn To build “creative density” in Downtown and Midtown Detroitn To restore Detroit’s reputation for creativity and innovationn To change the global image of Detroit
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Creative CorridorCenter
Strategies
n Business accelerationn Business attractionn Talent development
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Creative CorridorCenter
Project Impact
The Taubman Center willn Drive economic development in the City through job creation and business attraction
Create 200 new jobsAnchor “Creative Corridor” to expand creative
economyn Advance the revitalization of New Center
Bring over 2,000 people daily to New CenterTim Hortons and other retail
n Provide new educational and career opportunities for Detroit youth
New pathway to art and design careersNew model for school/college/business collaborationsIncrease diversity of CCS and other art and design
colleges
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A. Alfred Taubman Center for Design Education
