right brain presentation august 2014

RELAX DISCOVER WATCH

the New TV UX & Video Software Platform Based on proprietary cloud

PVR technology

August 2014

THE TEAM Serial Entrepreneurs

Executive Management Team

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Bart Bronselaer Chairman Ex Royal Park Investments Chairman Ex Merrill Lynch    

  Bart Van Coppenolle Founder, CEO & CTO Serial entrepreneur Metris founder & ex-CEO    

  Egbert Hendriks MD The Netherlands Serial Entrepreneur HintTech, USoft, Tripitch and Tribe of Noise      

Philip Vandormael Founder, President & COO Ex Metris COO

Craig Barberich MD Americas Ex Apple Ex Adobe Video

Jeff Hock MD Asia Ex Autodesk Ex Hyland Start-up entrepreneur      

800  people  Profitable  8%  

€100  million  sales  25+  countries  

15  acquisi;ons  IPO  NYSE  Brussels  Nikon  trade  sale  @EV@IPO+33%    

DETAILS re: METRIS NV, THE FOUNDERS’ PRIOR ENTERPRISE

Our Development Team

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Video & UX expertise

THE CONSUMER PRODUCT A TV UX Software, delivering TV as it should be

Based on proprietary Cloud PVR technology

The Consumer Pain

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Lean-Forward TV Navigation fails to deliver Relaxation

A New Consumer TV Experience based on cloud PVR

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So Relaxing, It’s Captivating!

85,000+ Viewers in Belgium

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Stickiness DAU/MAU 20%+

Live demonstration

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Convince yourself, use it!

Bhaalu User Interface

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WYSIWYG Channel Surfing

Bhaalu User Interface

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Personal Virtual TV Channels

Bhaalu User Interface

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Free TV Everywhere on Any Connected Device

Bhaalu User Interface

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Social & Mobile Integration

Bhaalu User Interface

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Social Integration on the Big Home Screen

THE BUSINESS MODEL B2C Freemium & B2B Monetization

B2C Freemium Subscription + SW & HW Model Free Model

Limited Personal Video Recorder space for personal recordings, incl. Catch-All

Mobile TV Everywhere App authenticated against existing Pay TV subscriptions Premium Membership

Monthly subscription Big Screen Membership: €8 /m Software Licensing

Big Screen License (Google Chromecast, Smart TV, Apple Airplay) : €49

Auxiliary hardware

HDMI SD Stick (incl. big screen SW license) : €125

HDMI HD Box (incl. big screen SW license) : €365

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OEM integration for smart TV available!

Business model

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Content

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Seamlessly integrated VOD

Broadcasters

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Secure & Measure Ad Eyeballs during time & place shifted viewing – Mobile & Online Ad Retargeting

Operators

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Monetizing existing nPVR & TV rights w/ the Next Generation TV Experience

Last mile HD video content delivery

OUR IP Front End & Back End Technologies

Patent Portfolio

US Patent families, PCT Int’l 1. TV UX – front end

Ø Right Brain UX Ø VOD UX Ø Advertisement account & UX

2. Cloud based nPVR – back end Ø Personal Catch-All Cloud based nPVR Ø nPVR video compression technologies Ø Network optimization technologies Ø Last mile on demand video delivery technologies  

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4 patents granted, 20+ pending applications

THE LEGAL MODEL Authentication based cloud PVR Upselling existing Content Rights

Cloud PVR granting priority to Extra Rights Monetization

Personal Video Recorder Product in the Cloud aligned with all US & International Case Law & Legislation:

US: Aligned with Aereo verdict as well as Cablevision and Sony Betamax cases

Europe: Aligned with European Directive and national Legislation & Cases

Granting Priority to Upselling Extra services & extra content rights Monetization:

Content: seamlessly integrated VOD services & ticket sale

Broadcasters: seamlessly integrated VOD & Ad Account for Ad Shifting & Retargeting Operators: Seamlessly integrated VOD & data offerings

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CURRENT STATUS Product, legal & business Model

Validated in Belgium

Current status Product Validated:

New TV UX captivates 85,000+ Viewers; 1% of population in 1 month

Collaborative cost effective Catch-All Cloud Video Recorder: €0.1/m cost per active free mobile member

Legal Model Validated:

Law suits won in Belgium: “bhaalu is a legal video recorder product, not an unlicensed VOD or TV distributor”

Other law suits are currently being settled

Business Model Validated:

0,5M$ revenues from B2C products Active collaboration with one Operator, other leading MSOs under negotiation, Strategic interest from international MSOs

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Market validation done, international roll out planned

International Roll Out

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Belgium, Netherlands, Germany USA

China, Singapore

WHAT WE LOOK FOR VC Funding & Business Development

Funding

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Raising  €15  million  B  round  

A  round  

Closed  €7,5  million  

ANer  €2  million  

founders  &  friends  

THANK YOU ! info@bhaalu.com | www.bhaalu.com