rise for sxsw
Post on 17-Aug-2015
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MMK’s proprietary RISE* Model leverages the power of Earned
Media, Influencers and Consumer Advocates and
amplifies these voices through targeted paid media to create a
tidal wave of targeted positive commentary about your brand and
products that consistently delivers business results.
*Real-Time, Insight-based Strategic Engagement
The Power of Earned Influence
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• By using advanced social listening techniques, we are able to develop an engagement strategy that leads consumers to try, buy, and talk about our products in real-time.
• We then amplify those consumer and influencer statements of advocacy with paid media dollars to target consumers at mass scale.
• Because consumers trust the recommendations of other people much more than they trust brand messages, these amplified 3rd party endorsements are incredibly engaging and influential.
• We have consistently seen positive sales results correlated to the application of these methods.
Why is RISE a successful strategy?
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Awareness Relevance Trial Loyalty Advocacy
The RISE Process
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Brief: Business Objective, Target Audience(s), Key Performance Indicators :
Landscape Assessment: Social Conversation, Media, Competitive, Consumer Journey, Trends :
Key Insights (Brand and Target Audience)
Engagement Strategy
Mainstream MediaSocial
EngagementSampling Events
Spokespeople & Influencers
Real-time Monitoring and Activation
Paid Amplification (Social Platform and Native Advertising Targeted Buys)
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Conversation Emotions
We can understand the emotions that our target segments feel when discussing the subjects of our conversation. This informs our engagement strategy.
Understanding the conversation along the path-to-purchase is critical to knowing when and how to engage in real-time.
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How We Engaged in Real-Time
Retweeted to 5,000 followers!
Armed with this understanding, we engage with our audiences in real-time.
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Brand
Brand
How We Engaged in Real-TimeOur Real-Time Sprinklr Dashboard
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• The Sprinklr listening module allows our team to monitor the entire conversation.
• We engage in the conversation in real-time to encourage advocates and help BADvocates overcome barriers.
• We are also able to measure our impact on the conversation over time.
We promote the content of advocates, who tell our stories for us, in a way that is more trustworthy and influential.
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BRAND
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