robert else & jordan morris santa barbara city college

Data Storytelling with Tableau

Robert Else & Jordan MorrisSanta Barbara City College

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Who Are These Guys?Robert Else: Sr. Director of Institutional Assessment, Research, and Planning

Jordan Morris: Information Systems Analyst

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Santa Barbara City College Facts

• IT Department of 8 + Network services + User Services

• About 20,000 students in Fall 2013

• One of the first CCC’s – founded in 1909

• Aspen Prize #1 Community College in the U.S.

• IR Department of 4

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Searching for a Decision Support System…

• It has to be easy to use…

• It has to be affordable

• It has to be easy to use

• It has to be easy to use…• Fast implementation

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

What I really want to know is...• How many students completed “x” units and English 110/111 and Math 117, 120, or above

• I need to know about students who have changed their major a lot.

• How many FTES did we generate in Online courses, over time?

• Do Business majors finish or transfer earlier than Chemistry majors?

• I need facts about Ethnicity and transfer for a grant that is due Friday

• Sorry, I meant Ethnicity and degree completion. Breakdown by age. Noon Friday still OK?

• How many matriculating students have close to 100 units? How long have they been here?

• And while you’re at it...this should be easy...

• I need the option to exclude Summer...

• And then I would like to see...

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Ahhh...the last

report I’ll need to write...

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

What I really want to know is...

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

It’s not like we don’t have the

data…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Maybe we need… Dashboards!

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Where is the WISDOM we have lost in the KNOWLEDGE?

Where is the knowledge we have lost in the INFORMATION?

Business Intelligence

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Where is the “Knowledge”?

Fall 2004 Fall 2005 Fall 2006 Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 2011

Female 2.74 2.2 2.26 2.55 2.49 2.5 2.59 2.59

Male 2.18 2.13 2.23 2.38 2.26 2.49 2.69 2.54

Female 3.07 3.61 3.24 2.79 2.64 2.98 3.08 2.59

Male 3.15 2.96 2.82 2.9 2.74 1.95 2.26 2.65

Female 2.84 2.67 2.81 2.75 2.77 2.83 2.83 2.7

Male 2.56 2.55 2.37 2.35 2.4 2.31 2.34 2.33

Female 2.75 2.7 2.71 2.7 2.73 2.74 2.75 2.78

Male 2.47 2.52 2.52 2.47 2.49 2.49 2.52 2.53

GPA by Residency and Gender

AB540

Out of Country

Out of State

Resident CA

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

The Knowledge begins to emerge…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Edward Tufte

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Stephen Few: ThePerceptual

Edge.com

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

We evaluated the usual suspects…

Eventually Gartner led us to Tableau…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau? Qu'est-ce que c'est?Tableau: noun: tableau; plural noun: tableaux

A group of models or motionless figures representing a scene from a story or from history; a tableau vivant….

Synonyms: picture, painting, representation, illustration, image…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Recreating a Living Picture of a historical event…

The Original The recreation…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

The Raft of the Medusa (1819) by Géricault

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

The recreation…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

The Live Demo Goes Here

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

SBCC Data Warehouse

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

For more information: www.tableausoftware.comRobert Else• else@sbcc.edu 805-897-3522

Jordan Morris• jcmorris2@sbcc.edu 805-965-0581 x3029

Questions?

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

In case of Demo-God intervention, break glass and use these slides…

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau Live Demo: Course Fill Rates

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau Live Demo: Student Pathways

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau - Student Demographics

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau Live Demo: Assessment Placement

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau Live Demo: Cohort Comparisons

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Tableau Live Demo: Grades Heatmap

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

We set out to reproduce this study using our own data…

Work in Progress: Reproducing the CCRC study “Intensity and Attachment” (Crosta 2013)

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

More Crosta (2013)

Santa Barbara City College • RP Group Research and Planning Conference • April 2014

Visit the Tableau Public Galleryhttp://www.tableausoftware.com/public/gallery

RP Group Research and Planning Conference • April 2014