roi en las redes sociales usc abril-30-2015

ROI de las Redes Sociales

Obed BorreroFacebook.com/virtualizateTwitter.com/virtualizateInstagram/virtualizate

ROI = Return on investment

¿Qué es el éxito?

Objetivos Definidos

Reach

Bounce Rate

CTR

Page Views

CPC

CPA

Conversions

Conversiones = Resultados

Engagement vs Conversions

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

• Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

Source http://www.quicksprout.com

ROI

• 55,545 – 20,500 x 100 / 20,500 = 170.85 %

• 10,150 – 25,135 x 100 / 25,135 = 59.62

• Beneficio – Costos x 100 / Costos = %

Source http://www.quicksprout.com/2014/06/27/how-to-calculate-the-roi-of-your-social-media-campaigns/?display=wide

Herramientas de medición

key performance indicator

Keywordtool.io

http://www.socialmediaycontenidos.com/los-kpis-en-social-media-y-gestion-de-contenidos-medir-el-efecto-no-el-ruido

http://www.quicksprout.com/2014/06/27/how-to-calculate-the-roi-of-your-social-media-campaigns/

ROI de las Redes Sociales

Obed BorreroFacebook.com/virtualizateTwitter.com/virtualizateInstagram/virtualizateTel.787-775-1234