roland kahn

IF YOU CAN DREAM ITYOU CAN DO IT!

Creating the dreamof building an young fashion

company where it is a joy to work and shop

“A customer is the most important visitor to our premises.

He is not dependant on us, we are dependant on him.

He is not interrupting to our work, he is the purpose of it

Mahatma Ghandi

He is not an outsider to our business, he is part of it.

We are not doing him a favor by serving him, he is doing us a favor by giving us the opportunity to do so.”

THE PAST

THE PAST ROTTERDAM

Vision statement

Common base

“We are a fashion retailer that responds pro-actively to market needs of young people,

between ages of 6-24, for attractive fashion”

“We are an excellent, inspiring and caring

young fashion company where it is a joy to

work and shop.

We sell fun, fashion and trends

@ better prices than other brands

ALERTNESS

Ability to identify and respond to a changing reality, turning it into

opportunity and correction

BRAND AWARENESSWe live the brand

SEXY

BRAND AWARENESSWe live the brand

FUN

BRAND AWARENESSWe live the brand

FAST

JOYExpress yourself fully in every action

To enjoy and feel passion for what you do

PROFITABILITY

The company defined profit measure

EXCELLENCE

The willingness to translate every result

into a lesson and correction

NOW

NOW

NOW

“Retail is about serving people

and creating experience”

The strength of our company is

the commitment of our team

“ Tell me and I will forget”

“Show me and I will remember”

“Involve me and I will understand”