roman weber/christian guedemann - create a smarter workforce

How social software enhances your

customer relations & sales success

04.07.2013

Phase I

Used Internaly

Reasons:

• Wisedom of the crowd

• Innovation

• Talent is everywhere

• Skills repository

• Know your employees

• ..and your Boss

2

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Phase II

Used Externaly

Reasons:

• Listen to your customer and partners

• Drive Innovation even more

• Communicate better

• Invite customers and partners into your processes

• Be more than just „Me too!“

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Phase III

Socialy enhance your Business and your existing data!

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Jerry Maguire…..

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Phase III

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Your Existing Data and Processes

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Phase III

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Your Existing Data and Processes

Search Engine

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Phase III

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Your Existing Data and Processes

Search Engine

Process Owner

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Phase III

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Your Existing Data and Processes

Search Engine

Process Owner Peter

Paul

Mary

Co-Authors..

04.07.2013

Phase III

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Your Existing Data and Processes

Search Engine

Process Owner Peter

Paul

Mary

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Phase III

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Your Existing Data and Processes

Search Engine

Process Owner Peter

Paul

Mary

Tags, History,

Versions

04.07.2013

Phase III „Form a strong Network“

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Search Engine

Process Owner Peter

Paul

Mary

Tags, History,

Versions

04.07.2013

More intelligent staff / companies?

Brain „Normalo“

Weight ca. 1400 gIQ ca. 100

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04.07.2013

More intelligent staff / companies?

Brain „Normalo“

Weight ca. 1400 gIQ ca. 100

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Brain „Genius“

Weight ca. 1400 g

IQ ca. 131 - 200+

04.07.2013

More intelligent staff / companies?

Brain „Normalo“

Weight ca. 1400 gIQ ca. 100

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Brain „Genius“

Weight ca. 1400 g

IQ ca. 131 - 200+

Many! more connections

between synapses!

04.07.2013

More intelligent staff / companies?

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Humans with more „Connections“ aremore intelligent!

ergo

Companies using IBM „Connections“ aremore intelligent, more flexible

and faster :-)

04.07.2013

The 3 circles of success

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Traditional CRM

•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications

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The 3 circles of success

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Enhanced CRM

•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications

Public Networks

Wouldn‘t be nice to know:

• What your customer twitted about?

• What jobs he is searching / offering?

• What he is posting about?

• What products he is pushing?

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The 3 circles of success

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CRM on Steroid

•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications

Public Networks

Even better:

Link your customers

need‘s to the skills,

data and processes

within your company!!

04.07.2013

The 3 circles of success

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CRM on SteroidPublic Networks

YES!

Show me the …. MONEY!!

•Addresses•Sales Process•Campaign‘s•Telefon and•eMail Notices•Customer relatedCommunications

04.07.2013

Social Software changes our daily business

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Traditional Software can and needs to beconnected and integrated

Multiple linked Data and Processesare more valuable

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New solutions are emerging..

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SugarCRM and IBM Connections

Projectmanagement for IBM Connections from TRILOG Group

04.07.2013

New solutions are emerging..

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CAT Connections Admistration Toolkit from TimeToAct

Kudos Bages from ISW

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New solutions are emerging..

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AppDesigner from GBS (Group Business Software)

04.07.2013

How to…?

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Possible ways to use IBM Connections as Applikation Platform:

SPI Service Provider Interfacehttp://www-10.lotus.com/ldd/lcwiki.nsf/dx/Using_IBM_Connections_more_as_a_platform_than_an_application

REST API IBM Connections 4.5 API Documentationhttp://www-10.lotus.com/ldd/appdevwiki.nsf/xpDocViewer.xsp?lookupName=IBM+Connections+4.5+API+Documentation#action=openDocument&content=catcontent&ct=prodDoc

SBT IBM Social Business Toolkithttps://www.ibm.com/developerworks/community/blogs/0f357879-ccee-4927-98c1-7bb88d5dc81f/entry/april_9_2013_10_55_am1?lang=en

Check out OpenNTF.org for Applications and Ideashttp://www.openntf.org/Internal/home.nsf/home.xsp

AppDesigner by GBS (Group Business Software)http://www.gbs.com/de/appdesigner

04.07.2013

What is the Social Business Toolkit (SBT)?

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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter

Leveraging the IBM Social Platform

Social fabric integration for Partners and in-house Apps and Services

A set of RESTful, consistent, strategic social APIs and services to simplify development and Social capabilities to applications

– APIs based on web patterns including JSON, HTML, ATOM, REST

– Open standards ready

Simple, easy to use – Consistent programmability, use tools you know

Unified integration – Build once, reuse across the portfolio

–Platform Independent – Consistency across products

IBM Connections, Portal/WCM, Notes/Domino, Sametime...

Hybrid deployment, on premises and cloud

– Single focus of development investments, flexibility, hybrid scenario

04.07.2013

Some API‘s of the SBT

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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter

Activity

Streams

Embedded

Experiences

Share Box

Collaboration- email

- Communities

- Activities

- File sharing

- Wikis, forums,

blogs

- ...

Unified

Communication

New APIs and services designed to help developers build

unified user experiencesand

consistent extensibilityindependent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile)

Unified APIs for the IBM Social Business Toolkit

04.07.2013

Social API Growth

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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter

2005 2006 2007 2008 2009 2010 2011 2012

0

50

100

150

200

250

300

350

400

450

500

04.07.2013

Most used API‘s 2012

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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter

04.07.2013

USE! Open Standards

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Source: Presentations on Slideshare / Authors: Philippe Riand – Ryan Baxter

IBM leads with Open StandardsMaximizing integration possibilities Enabling the next generation of socially-enabled

solutions to enhance customers' existing investments and heterogeneous platforms

– Focus on open standards and “loosely coupled” web-centric architectures

A commitment to drive and leverage open standards

– Maximize choice, flexibility, and ease of integration

– Drive enterprise innovation and leverage rapid innovation on the public web

– Minimize incremental cost of targeting additional desktop and mobile platforms

– Leverage dominant skill-sets based around web technologies

04.07.2013

GBS AppDesigner

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„The GBS AppDesigner closes the gap in Social Business between the collaboration of employees and the use of

business applications. For the first time, the intuitive development and deployment of web applications by

employees without IT knowledge is possible.“

GBS AppDesigner – Your Way to Social Apps

04.07.2013

GBS AppDesigner Features

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Simple and robust

100% web-enabled application development for operational departments

Support for custom workflows

Integrated connection to mobile devices, e.g. Apple iPhone / iPad

Full support for IBM Domino

IBM Connections integration

Support for standards such as BPMN 2.0, XForms, and HTML5 web services

Tools (Workflow / Forms Modeller) running on Java stack

Workflow Engine is available for IBM Domino and IBM Websphere / JBoss

04.07.2013

5 Simple Steps to your Social Application

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1. Create Forms

2. Model the Workflow

3. Integrate Social Business Platforms

4. Deploy Applications

5. Use Applications

04.07.2013

Step 1 Create Form

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04.07.2013

Step 2 Model the Workflow

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04.07.2013

Step 3 Integrate into Social Platform

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04.07.2013

Step 4 Deploy Application

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04.07.2013

Step 5 „Use Application“

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04.07.2013

The Future of GBS AppDesigner

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Launchat CeBIT 2013

Beta ProgramQ3 2012

PilotdesignQ 4 2012

DevelopmentQ3/Q4 2013

Native Java EE / Websphere / Connections interface

iOS/Android support

SaaS Version

04.07.2013

Please visit us at the exhibition

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..and take your Chance in winning a brandnewiPad Mini

04.07.2013

Any questions?

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Roman WeberCEOPhone: +41 44 727 93 04Mail: roman.weber@webgate.bizTwitter: @romanWebGate

Christian GüdemannCTOPhone: +41 44 727 93 08Mail: christian.guedemann@webgate.bizTwitter: @guedeWebGate

WebGate Consulting AG, Riedstrasse 3, 8953 Dietikon www.webgate.biz