ron finlay smokefree england. smokefree england communications campaign ron finlay
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Ron FinlaySmokefree England
Smokefree England Communications CampaignRon Finlay
Smokefree England Communications Campaign PAGE 01
Message
Needed
Wanted
Workable
PAGE 02
Campaign phasing and messaging
Update on Smokefree legislation and the communications campaign
PAGE 03
Campaign elements
Advertising Media relations
Regional meetings
Direct mail
Brochures Guidance Campaign toolkits PresentationsDVD Exhibition stand Media packs Case studies Posters
Website
Information line
Smokefree England Communications Campaign
PAGE 04
Website
www.smokefreeengland.co.uk
Smokefree England Communications Campaign
PAGE 05
Direct Mail• Poster and interim guidance brochure sent to 700,000 businesses in
January
• Guidance & signs to be sent in March to every registered employing business in England
Smokefree England Communications Campaign
PAGE 06
Media Relations
• PR activity at national, regional, local and specialist level to raise awareness
• Supply of articles and factsheets
• Case studies
• Smoking room story
• Guidance issued
• 100 day countdown (23 March)
• Implementation day (1 July)
• Stories in TV soaps
Smokefree England Communications Campaign
PAGE 07
Advertising• Registration (Jan – March)• Secondhand smoke campaign (March)• Reminder/enforcement (April onwards)
Smokefree England Communications Campaign
PAGE 08
How you can help
• Register – and encourage others to
• Advise us of case studies
• Spread the word!
Smokefree England Communications Campaign
PAGE 09
www.smokefreeengland.co.uk
0800 169 1697
Smokefree England Communications Campaign
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