room 214 fitness & health youtube bootcamp

YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes

Who Are We?

Introductions

Matt LeBeauAccount Directormlebeau@room214.com@MattAt214

Joshua HillDirector of Strategy

jhill@room214.com

@Hillhaus

About Room 214Room 214 is a team of people dedicated to being remarkable. Focused on digital marketing since 2004, companies hire us to take their social and digital to the next level: from awareness and leads, to sales and advocacy.

Why YouTube?

Video is King

YouTube is Zeus● Largest video platform with 154 million monthly viewers in U.S.● World's second largest search engine behind Google● Offers hyper-targeted video advertising● Only video platform currently available on all devices● Sizable and engaged audiences in health and fitness industries● Significant impact on search engine optimization (SEO)

In fact, next to improving SEO for your on-site content, optimizing your YouTube channel and videos is the #1 thing you can do to increase the discoverability of your brand.

WTF is Video Metadata?

WTF is metadata?The more you tell people about your video, the more likely they are to find it.

Video Metadata on YouTubeFor every video, there are hundreds of small actions that you can take to make your content more discoverable.

Video Metadata:

● Title, description and tags● Closed caption transcripts● Translations● Annotations● Inclusion in Playlists, which

can also be optimized

Channel Metadata:

● Title, description and tags● About Page & Social Links● Featured Channels● InVideo links● Associated Website● Google+ Page ● One Channel Design● Content Sections

Where Do I Start?

First Chance WorkoutEffective marketing on YouTube takes time and practice to master, but there are several things you can do in as little as 50 minutes that can have a dramatic impact.

Optimize Your Channel

● Write a keyword-rich channel description● Add other social media links● Add channels you like or partner with● Link Google Analytics and Google+● Confirm associated website● Link Facebook and Twitter

● Add InVideo Programming● Enable “Browse” view● Create content sections● Create channel artwork*● Create channel trailer*● Optimize your trailer

If you haven’t broken a sweat, you can move on to creating Playlists or optimizing individual videos, including metadata, captions and annotations.

Practice Makes PerfectSince it’s always easy to show rather than tell, how about we ask a volunteer to show us their YouTube channel and go through our optimization workout?

During the conference, tweet us @Room_214 with the hashtag below and you could receive a free YouTube consultation:

#YouTubeWorkout

What Else Can I Do?

All the Workout Gear You Need

1. Creator Hub: Your launch pad for everything YouTube

2. Creator Playbook: Optimization and engagement tips

3. Creator Academy: Video classes and tutorials

4. YouTube & Google Analytics: Measure what content works

5. Keyword Tool: What people are searching for

6. One Channel Design & Trailer: Branding and first impressions

7. YouTube Social Media: YouTube’s YouTube Channel

8. Trends & Blog: Research and video insights from YouTube

9. Advertising: AdWords for video and hyper-targeting

YouTube Creator Hub

YouTube Creator Playbook

YouTube Creator Academy

YouTube Analytics

YouTube Keyword Tool

One Channel Design

YouTube Social Media

YouTube Trends & Blog

YouTube Advertising

How is YouTube Changing?

Engagement Rather Than Views

Growing your subscribers and increasing “watch time” are now the most important metrics in YouTube’s algorithm.

This means that providing viewers with high-quality content that hold their attention is crucial for search ranking, discoverability, and success of your videos and your channel.

Just Another Social Network

In addition to being the #2 search engine, YouTube is increasing its social media muscle by adding new community management features, improving comments, and adding integrations with with Google+

Questions?Remember to tweet us @Room_214 with the hashtag

below and you could receive a free YouTube consultation:

#YouTubeWorkout

Links● Creator Hub: Tools, Blog & Latest News

http://www.youtube.com/yt/creators

● Creator Playbook: Optimization & Best Practiceshttp://www.youtube.com/yt/playbook/index.html

● Creator Academy: Self-Guided Courseshttp://creatoracademy.withgoogle.com/course

● YouTube Analytics: Measure What Workshttp://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic

● YouTube Keyword Tool: Determine What People are Searching Forhttps://www.youtube.com/keyword_tool

● One Channel Design & Trailer: Content on Every Devicehttp://www.youtube.com/onechannel

● YouTube Trends: Research & Video Insightshttp://youtube-trends.blogspot.com/

● YouTube Advertising: TrueView & Google Adwords for Videohttp://www.youtube.com/yt/advertise/index.html

● Reel SEO: Terrific Blog & YouTube Channel about All Things Videohttp://www.reelseo.com/