rosemarie gomes 11 th 17

Rosemarie Gomes

11th

17

1

Recyclets is a company that keeps up with the latest trends while thinking about the environment. Recyclets are bracelets that are made out of aluminum soda can tabs. I will satisfy the customer’s needs by making the eco-friendly bracelet fit, feel, and look the way my customer desires. This way they can look stylish and help the environment at the same time.

Type of Business: Retail

Legal Structure: Sole Proprietorship

I have the ability to make all the final decisions without asking someone else in charge for their opinion

2

Opportunities

-The trend of going green will not go away any time soon

-Bracelets are a current trend

-3 out of every 10 people in the ages of 18-30 do not separate their recyclables from the garbage

-National recycling rate is only 30%

Qualifications

-I have been making/beading hand made jewelry since I was 9

-Craft Club freshmen year

-Bilingual with English being my first language

-Taking a Marketing / Entrepreneurship class

3

By Location

-Hartford County

By Population

-Females in all ages & education doesn’t matter

By Personality/Behavior

-Women who recycle, are creative, fashionable, open to new ideas, and who like to wear bracelets

By Income

-Varies

-pocket money/spending money

4

Competitor Price Quality Greatest Strength

Greatest Weakness

Repurposed For You

$18.50 Good durable Limited variety of styles

Dubz & Kittle $15.00 Excellent Ships worldwide

Lack of styles

Handmade hemp by Kandy

$5.00 Poor Price Unattractive

Competitive Advantage

Recyclets is inexpensive

Recyclets have a variety of styles, colors, and charms and are made to fit your unique personality

5

Price: Lower than the competition

Place: Hartford county

Product: Eco-friendly, inexpensive, & stylish

Promotion: Website, business cards, and word of mouth

6

Phase Method Description CostAwareness •Website

•Word of mouth•business cards

• My website would be on webs.com•Through family & friends •25 business cards / punch out cards

•$0.00 •$0.00•$0.50/ mo

Purchase •Punch out cards•discounts

• The fifth Recyclets will be free

•10% discount if they recommend

•$4.73•$.50

Retention Great customer service

• My product and great service will bring my customers back

•$0.00

Definition of One Unit

One Bracelet

Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hrs.) to make 1 unit

Direct Labor Cost Per Unit

$ 8.25 20 minutes or .33 hours

$ 2.72

Total Direct Labor Per Unit $2.72

Material Description Cost/Total Quantity Cost Per Unit ($)

Aluminum cans $0/5 $0.00

Beads $2.80/ 30 $1.62

Charms $1.50/10 $0.15

Ribbon $1.79/ 9 ft $0.23

Jewelry Box $0.59/99 $0.01

Total Material Cost Per Unit $2.01

Variable Costs Per Unit $0.00

Cost of Sales Per Unit $4.73 7

8

Definition of One UnitDefinition of One Unit One Bracelet One Bracelet

Selling Price per Unit $ 10.00

Direct Labor Per Unit $ 2.72

Materials Per Unit $ 2.01

Total COGS Per Unit $4.73

Variable Costs Per Unit $

0.00 Total Cost of Sales $4.73

Gross Profit Per UnitGross Profit Per Unit $5.27$5.27

9

Business Schedule for a Typical Week

Entrepreneurship 28 hrs.

School Hours 45 hrs.

Sleep 56 hrs.

Free-Time Hours 39 hrs.

10

Type of Fixed Cost Monthly Cost

Entrepreneurial Stipend $30.00

Utilities (internet &phones) $2.75

Advertising ( Website & business cards) $ 5.99

Rent ( from home) $40.00

Depreciation (computer, equipment) $36.04

Total Monthly Fixed Costs $114.78

11

Month Units Sold

January 27

February 70

March 27

April 27

May 50

June 70

July 70

August 26

September 26

October 70

November 50

December 50Monthly Break-

Even Units

22

Total = 563

0

10

20

30

40

50

60

70

80

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

12

Selling Price Per Unit Selling Price Per Unit $10.00$10.00

# of Units Sold 563

Total Sales $5,630.00

Total COGS $2,662.99

Other Variable Costs $0.00

Total Variable Costs $2,662.99

Gross Profit $2967.01

USAIIRD (Yearly) $1,377.36

Other Costs/Unforeseen $100.00

Total Fixed Costs $1,477.36

Profit before Taxes $1,489.74

Less Estimated Taxes $372.44

Net ProfitNet Profit $1,117.30$1,117.30

13

(ROS)20%

For every $1 dollar of sales, my business earned :

$0.20

(ROI)

305%

For every $1 dollar invested, my business earned :

$3.05

Yearly Net Profit / Start-up Investment X100

Yearly Net Profit / Start-up Investment X100

14

Entrepreneurial hours needed for start-up

Wage I pay myself Total start-up

time investment

2 Hours $ 8.25 $ 16.50

Item Where I will buy this?

Cost of Item

Thin sewing needle Joanne’s Already own

Computer Best Buy Already own

Business cards www.Vistaprmit.com 250 for $ 5.99

Scissors, flat nose pliers, & sandpaper

Joanne’s Already own

CASH RESERVE $344.34Estimated TOTAL START-UP INVESTMENT $366.83

Total: $

15

Source Amount Debt

Equity

Gift

Personal Savings

$366.83

For total start- up investment

$366.83

16

Recyclets donates 5% of their annual net profits to the Susan G. Komen for The Cure.My customers will be aware of my donations through my business cards, website, and when my customers purchase a bracelet a note will come in the jewelry box which will have the logo of the Komen organization with an explanation.

17

• Business-To hire at least one

employee to help in the first year

-To expand my eco friendly jewelry line to making not only bracelets but necklaces, anklets and earrings

• Educational -To graduate SMSA with high honors and receive a full scholarship to the university of my choice-To graduate from the university of my choice and get into Medical School

18

Thank You for your Consideration of

RecycletsPlease visit us at: http://recyclets.webs.com/