rosswood communications capabilities
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Rosswood Communications, Inc.Capabilities and Programs
Updated April 7, 2023
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Rosswood Communications Profile
▶ Strategic communications consultancy in Silicon Valley since 2001
▶ Track record of successfully building brands for public and private technology companies
▶ Services include social media, public relations, executive communications, internal communications, integrated communications planning
▶ Experience with clean/green technology products and services
▶ Individual coaching for aspiring professionals
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Ron Schmidt’s Background
▶ Award-winning business communications consultant, author, speaker and coach
▶ Held senior positions at two Silicon Valley PR agencies: Cunningham Communication and Neale-May & Partners
▶ Former PR Manager at Ramp Networks▶ Experience marketing a broad range of technologies▶ Winner of Society for Technical Communication Award
of Merit▶ Past President of IABC Silicon Valley Chapter▶ LEED Accredited Professional
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Past and Present Clients
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Consulting Services
▶ Organizing and managing successful social media campaigns
▶ Monitoring and responding to what’s being said online about your brand, people and products
▶ Building effective social media policies to meet corporate objectives
▶ Leveraging multimedia content and SMRs on corporate news sites with social media
▶ Establishing mind share for your brand and online impact▶ Public relations strategy and execution▶ Integrated communications strategy and planning
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Coaching Focus Areas
▶ Getting started with free social media tools▶ Overcoming fears of revealing yourself online▶ Establishing your online identity▶ Cultivating and protecting your online reputation▶ Selecting the right social media tools to market yourself
and your reputation▶ Understanding how social media impacts your career▶ Leveraging blogging and microblogging for career
success
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Speaking Topics
▶ Why are executives afraid of social media?▶ Dispelling the myths of social media▶ Cultivating and protecting your online reputation▶ Understanding how social media impacts your career▶ Overcoming fears of revealing yourself online and
establishing your online identity▶ Monitoring and measuring the success of social media
campaigns▶ Organizing and managing an effective social media
campaign
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How Rosswood Differs from a Standard Agency
▶ Practical, cost-effective, results-oriented▶ Low overhead company structure▶ No junior associates handling accounts▶ Available to work on-site for better integration with
internal teams▶ Billing on a monthly retainer or part-time hourly basis
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Billing and Fees
▶ Rosswood works with clients to agree on goals and scope of work
▶ Rosswood traditionally works on a monthly cash retainer; hourly billing upon request
▶ Fees charged are typically 50 percent less than standard full-service marketing/communications agencies
▶ Invoices are sent to client on a monthly basis along with a detailed log of work performed
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Find my blog at www.rschmidtpr.wordpress.com
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Contact
Ron SchmidtManaging Director, Rosswood Communications, Inc.408-371-2801 Office408-409-0687 Mobileron@rosswood-inc.com
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