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Rosswood Communications, Inc.Capabilities and Programs

Updated April 7, 2023

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Rosswood Communications Profile

▶ Strategic communications consultancy in Silicon Valley since 2001

▶ Track record of successfully building brands for public and private technology companies

▶ Services include social media, public relations, executive communications, internal communications, integrated communications planning

▶ Experience with clean/green technology products and services

▶ Individual coaching for aspiring professionals

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Ron Schmidt’s Background

▶ Award-winning business communications consultant, author, speaker and coach

▶ Held senior positions at two Silicon Valley PR agencies: Cunningham Communication and Neale-May & Partners

▶ Former PR Manager at Ramp Networks▶ Experience marketing a broad range of technologies▶ Winner of Society for Technical Communication Award

of Merit▶ Past President of IABC Silicon Valley Chapter▶ LEED Accredited Professional

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Past and Present Clients

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Consulting Services

▶ Organizing and managing successful social media campaigns

▶ Monitoring and responding to what’s being said online about your brand, people and products

▶ Building effective social media policies to meet corporate objectives

▶ Leveraging multimedia content and SMRs on corporate news sites with social media

▶ Establishing mind share for your brand and online impact▶ Public relations strategy and execution▶ Integrated communications strategy and planning

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Coaching Focus Areas

▶ Getting started with free social media tools▶ Overcoming fears of revealing yourself online▶ Establishing your online identity▶ Cultivating and protecting your online reputation▶ Selecting the right social media tools to market yourself

and your reputation▶ Understanding how social media impacts your career▶ Leveraging blogging and microblogging for career

success

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Speaking Topics

▶ Why are executives afraid of social media?▶ Dispelling the myths of social media▶ Cultivating and protecting your online reputation▶ Understanding how social media impacts your career▶ Overcoming fears of revealing yourself online and

establishing your online identity▶ Monitoring and measuring the success of social media

campaigns▶ Organizing and managing an effective social media

campaign

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How Rosswood Differs from a Standard Agency

▶ Practical, cost-effective, results-oriented▶ Low overhead company structure▶ No junior associates handling accounts▶ Available to work on-site for better integration with

internal teams▶ Billing on a monthly retainer or part-time hourly basis

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Billing and Fees

▶ Rosswood works with clients to agree on goals and scope of work

▶ Rosswood traditionally works on a monthly cash retainer; hourly billing upon request

▶ Fees charged are typically 50 percent less than standard full-service marketing/communications agencies

▶ Invoices are sent to client on a monthly basis along with a detailed log of work performed

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Find my blog at www.rschmidtpr.wordpress.com

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Contact

Ron SchmidtManaging Director, Rosswood Communications, Inc.408-371-2801 Office408-409-0687 Mobileron@rosswood-inc.com