rotary webinar on membership

ROTARY WEBINAR ON MEMBERSHIP

July 18th 2012

Itinerary

1. Introduction2. Retention Strategy3. New Membership Committee

workshop4. New Members evening5. New Generation Avenue

Introduction

District 1570 NL Chair District Membership Committee PDG Rob Klerkx

RC Houten: charter 1990 36 members Av. age 59 / 60 % retired / single gender

1.0 Retention Strategy

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

8,0%

1 year 2 year 3 year 4 year 10 yr

Churn rate

Causes loss of members

If the competition is doing better…. But who is your competitor? ( Lions, golf,

church, family, work) Loyality

When a club member estranged: Satisfaction

Events : move, death etc. Course of live

A combination of facts

7

Retention workshop:

Workshop ‘Retention’ on the districtwebsite Self-propelling program:

PowerPoint: Introduction Questionnaire: loyalty & satisfaction Spreadsheet PowerPoint: Presentation of the outcome Discussion ( sometimes supported by DMC)

Action plan Evaluation after 6 months

Anti churn program Rob Klerkx

Satisfaction example:

I experience the domination of some members as annoying

Mean D 1570

HE

E

O

HO

Grafiek 2.2

Bron: enquête onderzoek Rotray

4,8%

29,0%

53,2%

12,9%

helemaal eens

eens

oneens

helemaal oneens

Retention Strategy4 main drivers:

Satisfaction Loyalty

Engagement Excellent information to new

members Mentorship Content of the meeting

Leeway Room to move Flexibility in weekly meeting

Appreciation Immaterial reward Be good and tell it

Challenge Prompt engagement in

activities en committees Responsibility

2 New Membership CommitteesRotary 2.0

Annually Creativity is paramount No lecture, just goal setting of the

evening Exchange of ideas 20 – 25 chairs of club membership

committees Best practices on the website

3.0 New members evening

Annually Increase curiosity Increase knowledge base Increase exit threshold Recruitment club committee members

4 short 15’ min presentations on TRF, Vocation, Youth, district organization

Plenty of first experience exchange

4.0 New Generations Avenue Struggling to define program and scope First steps:

Rotary programs Alumni retention LinkedIn / Facebook

Rotaract training: Debating technique Presentation technique Project management Leadership training

Installation of liaison between DMC / DPRC / DYC