russ libby, pga southern super regional meeting atlanta, ga russ libby for pga secretary 2014

Russ libby, pga

Southern Super Regional Meeting • Atlanta, GA

Russ Libby for PGA Secretary 2014

My introduction to golf

Southern Super RegionalRuss Libby for PGA Secretary 2014

Strong values

Southern Super RegionalRuss Libby for PGA Secretary 2014

I am a PGA Professional

Southern Super RegionalRuss Libby for PGA Secretary 2014

17 years of Governance

Board of Control

Southern Super RegionalRuss Libby for PGA Secretary 2014

My Vision

Southern Super RegionalRuss Libby for PGA Secretary 2014

GROWTH

OPPORTUNITYLEADERSHIP FUTURE

GROWTH

THE EDUCATION, TRAINING AND CERTIFICATION

PROCESS FIRMLY

POSITIONS THE PGA OF AMERICA

AND ITS MEMBERS AS RESPECTED

EXPERTS IN THE GAME AND THE BUSINESS OF GOLF.

The decline… Golf rounds declined

13.6%, with a loss of more than 55 million rounds, since 2000

Number of golfers declined 11% from 30.2 million in 2005 to 25 million in 2013

Golf course closings… The number of golf

courses in the US peaked in 2004 at 16,000, but declines annually, with a net loss of 5-10% anticipated over the next 10 years

Last year 157 courses closed while only 14 new courses opened

The Game of

is Still Beautiful!

Growth must be local

Build Get Golf Ready Work Force

Swing Into Schools Expand PGA Jr. League Introduce Next-Step Drive,

Chip & Putt Programming Create PGA President’s

Club

Celebrate the Game of Golf Specific messaging to

target audiences Launch PGA GenGolf

Millenials Military Women & Minorities Collegiate Golf

G ROWTH

OPPORTUNITY

Southern Super RegionalRuss Libby for PGA Secretary 2014

Enhance Education & Skills Affordable/Accessible/Online

Education Career Specific Workshops PGM Scholarships &

Sponsorships Restructure Delivery of CPP &

MPP Strengthen ED

Committee

Drive Employment Opportunities One Employment Consultant

per District Section Employment

Committees Analyze Career Links & Head

Hunting Opportunities Emphasize Mentoring

Membership Orientation Program

O PPORTUNITY

LEADERSHIP

Southern Super RegionalRuss Libby for PGA Secretary 2014

Listen to the Voice of the PGA Members & Section Leaders Annual Member

Opinion Survey Frequent Town Hall

Meetings Enhance 2-Way

Communication Create Playbook of Best

Practices

Develop Leadership Academy Cultivate Future PGA

Leaders Implement Section

Officer Training Program

Demonstrate Hands-On Leadership Utilize Proven Skills &

Experience for Success

L EADERSHIP

FUTURE

Southern Super RegionalRuss Libby for PGA Secretary 2014

FUTURE

Marketing

Drive Chip & Putt

Southern Super RegionalRuss Libby for PGA Secretary 2014

FUTURE

Southern Super RegionalRuss Libby for PGA Secretary 2014

Expand & Promote the PGA Brand Capitalize on PGA

Centennial & Olympics Innovative Global

Marketing Strategies Initiate Strategic Plan

for Asset Protection & Growth

Continuity of Leadership

Forge National & Local Alliances Collaborative efforts to

Grow the Game Strong presence at Golf

Industry Show Business Partnerships with

employers to maximize PGA penetration & employment opportunities

Leverage Sponsorships to provide additional Section funding

F UTURE

I am ready to LEAD

Southern Super RegionalRuss Libby for PGA Secretary 2014

• Education• Employment• Compensation• Player Development• Brand• Growth

We are all

in thisMEMBERS

NEED

OWNERS

WANT

CONSUMERS

DEMAND

DRIVE

GOLF!together

Celebrate the Game of Golf!

RUSS LIBBY, PGAI appreciate you.

Russ Libby, PGA