russ libby, pga southern super regional meeting atlanta, ga russ libby for pga secretary 2014
TRANSCRIPT
Russ libby, pga
Southern Super Regional Meeting • Atlanta, GA
Russ Libby for PGA Secretary 2014
My introduction to golf
Southern Super RegionalRuss Libby for PGA Secretary 2014
Strong values
Southern Super RegionalRuss Libby for PGA Secretary 2014
I am a PGA Professional
Southern Super RegionalRuss Libby for PGA Secretary 2014
17 years of Governance
Board of Control
Southern Super RegionalRuss Libby for PGA Secretary 2014
My Vision
Southern Super RegionalRuss Libby for PGA Secretary 2014
GROWTH
OPPORTUNITYLEADERSHIP FUTURE
GROWTH
THE EDUCATION, TRAINING AND CERTIFICATION
PROCESS FIRMLY
POSITIONS THE PGA OF AMERICA
AND ITS MEMBERS AS RESPECTED
EXPERTS IN THE GAME AND THE BUSINESS OF GOLF.
The decline… Golf rounds declined
13.6%, with a loss of more than 55 million rounds, since 2000
Number of golfers declined 11% from 30.2 million in 2005 to 25 million in 2013
Golf course closings… The number of golf
courses in the US peaked in 2004 at 16,000, but declines annually, with a net loss of 5-10% anticipated over the next 10 years
Last year 157 courses closed while only 14 new courses opened
The Game of
is Still Beautiful!
Growth must be local
Build Get Golf Ready Work Force
Swing Into Schools Expand PGA Jr. League Introduce Next-Step Drive,
Chip & Putt Programming Create PGA President’s
Club
Celebrate the Game of Golf Specific messaging to
target audiences Launch PGA GenGolf
Millenials Military Women & Minorities Collegiate Golf
G ROWTH
OPPORTUNITY
Southern Super RegionalRuss Libby for PGA Secretary 2014
Enhance Education & Skills Affordable/Accessible/Online
Education Career Specific Workshops PGM Scholarships &
Sponsorships Restructure Delivery of CPP &
MPP Strengthen ED
Committee
Drive Employment Opportunities One Employment Consultant
per District Section Employment
Committees Analyze Career Links & Head
Hunting Opportunities Emphasize Mentoring
Membership Orientation Program
O PPORTUNITY
LEADERSHIP
Southern Super RegionalRuss Libby for PGA Secretary 2014
Listen to the Voice of the PGA Members & Section Leaders Annual Member
Opinion Survey Frequent Town Hall
Meetings Enhance 2-Way
Communication Create Playbook of Best
Practices
Develop Leadership Academy Cultivate Future PGA
Leaders Implement Section
Officer Training Program
Demonstrate Hands-On Leadership Utilize Proven Skills &
Experience for Success
L EADERSHIP
FUTURE
Southern Super RegionalRuss Libby for PGA Secretary 2014
FUTURE
Marketing
Drive Chip & Putt
Southern Super RegionalRuss Libby for PGA Secretary 2014
FUTURE
Southern Super RegionalRuss Libby for PGA Secretary 2014
Expand & Promote the PGA Brand Capitalize on PGA
Centennial & Olympics Innovative Global
Marketing Strategies Initiate Strategic Plan
for Asset Protection & Growth
Continuity of Leadership
Forge National & Local Alliances Collaborative efforts to
Grow the Game Strong presence at Golf
Industry Show Business Partnerships with
employers to maximize PGA penetration & employment opportunities
Leverage Sponsorships to provide additional Section funding
F UTURE
I am ready to LEAD
Southern Super RegionalRuss Libby for PGA Secretary 2014
• Education• Employment• Compensation• Player Development• Brand• Growth
We are all
in thisMEMBERS
NEED
OWNERS
WANT
CONSUMERS
DEMAND
DRIVE
GOLF!together
Celebrate the Game of Golf!
RUSS LIBBY, PGAI appreciate you.
Russ Libby, PGA