sa-ba post · march 2017 issue: 24 sa-ba post sa-ba post sa-ba's first international...

March 2017 Issue: 24

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Sa-ba's first international investment hasbeen initiated in accordance with the deci-sion taken after two years of hard work andlong examinations. The land and projectphase for this new plant investment whichis planned to be built in the Dimitrovgradregion of Bulgaria was completed and pro-duction will start at the end of 2017. Thefirst phase will cover an area of 30,000m2 ofwhich 23,000m2 will be covered. The invest-ment decision has attracted great interestby the region's local media and wasgreeted with great enthusiasm across Bul-

garia and appreciated particularly for its environmentalistapproach. Mahmut Özlü and Serkan Kuruoğlu, drew atten-tion to the employment opportunities that will be createdby the plant investment and also stated that Sa-ba's factorywill raise the bar with its production quality. DimitrovgradMayor Ivo Dimov, who has supported the investment projectsince the beginning, underline that many companies are in-terested in this region, which has a well-established industry

40th Year’s Giant Investment by Sa-ba The largest investment in Sa-bahistory: A new production faci-lity in Europe, Bulgaria.

OUR WORLD

sa-bapos­t

Bayram Dengiz's daughter Ecrin Ela

Bekir Aylak's sonCemal Doruk

Emre Topçakıl’s sonYaşar Yağız

İbrahim Akyel's daughter Betül Nisa

Mehmet İldem's daughter Sude Nur

Hacı Yılmaz’s sonAli Kağan

Murat Coşkun's daughter Hazal Deniz

Mustafa Pala's daughter Maşika Elif

Nihat Demir’s sonBatuhan

Pınar Işık's daughter Elif Ada

Yusuf Kayhan’s daughter Nehir

Serkan Kuruoğlu'sson Rüzgar Ali

Taki Öztürk's sonMuhammed Mert

Kutluay Yeniay’s daughter Asya

Turan İldem’s daughter Esma Ada

Sa-ba was chosen as the best supplier andwon the Gold Star Award at the Ford Oto-san Manufacturers’ Summit in 4.3.2016,and crowned its 40th year by receiving theStar Award from the hand of Cenk Çimen,President of Koç Holding AutomotiveGroup, in the ceremony. Carrying its bronzeaward in 2012 forward, Sa-ba proved itsrise with this prize, and another good newsfor Sa-ba came from InoTec's Star Compa-nies Summit. The presentation made byMahmut Özlü, at the Summit, was a fore-runner of the new award. Then Sa-ba wasgranted with the Grand Award and Star En-terprise Award. The received prizes haveencouraged Sa-ba, to be constantly evolv-ing and to move forward with more confi-dence.

Sa-ba received the Ford OtosanGold Star Award and the InoTecStar Grand Award in its 40th year.

2017Teamwork,Working for the future

I have started a new social responsibilityproject with the participation of Sa-ba,who already supported me on variousother projects, together with YamahaMotor Turkey, Globe Scout and a fewother motorcycle companies.

In this project named “1000 Riders 1000Kids”, I took pictures of motorcyclists andwith the revenue earned, I help childrenwho go to school in villages. Under thisproject started five months ago, I handedout myself the help that I collected to atotal of 317 children in village schools ineight different cities respectively.

The project was born a result of the ideaof transforming the long motorcycle toursthat I had just made for trip purposes intoa meaningful initiative. The combinationof my love to motorcycles, photographyand children makes the project moremeaningful to me. In a very short time,without the use of any press and advertis-

ing elements, the project has spread to allmotorcycle users and rapidly growing likean avalanche. Thanks to this social respon-sibility project, participants are going tohave professional photographs taken withmotorcycles, as well as enjoy putting asmile on a child's face. What remains tome is to immortalize all these beautifulmoments with photo frames.

1000 Riders1000 Kids

Sales and Marketing Leader

A Year of Star Rain for Sa-baMemorial Wall of 40 YearsA section in Sa-ba is reserved for unforgettable contributors ofthe institution's history to commemorate the 40th year.Banu and Ünal Özlü Sa-baCevdet Apak (Ceco) Sa-baCengiz Pak Temel Tek.Erdoğan Gönül OtosanFikri Onur HerkülHasan Aksoy Sa-baHasan Beyazay BeyazayJose Luis Sanchez MagnaMehmet Tayanç Özlü MetalMithat Özyürek Mitöz

Nazif Bereketçi AzimotoNecip Genç Sa-ba Nuri Otay Ford OtosanNüzhet Bilgincan PressanRafet Sunaçoğlu Sun PresSaffet Kurtoğlu Sa-baStephen Knapp Hayes MomentiveŞakir Beyazay BeyazayUtku Özlü Özlü Metal

İLKER KÜL

background and said: "We will take measures to meet theneed by launching meetings with investors and studentsin vocational schools in the region for the recruitment ofqualified human sources." Sa-ba Bulgaria will directly pro-duce for the EU market and is designed as a green factorywith a total of 4 million euros investment. With the 2nd and3rd phases, Sa-ba is expected to experience an export de-velopment parallel to its 2020 vision.

Founded by the Community Volunteers Foundation inSamsun and used by young people for their self-devel-opment activities, the Pinhole Youth Center was re-newed with the contributions of Sa-ba and began toserve again. Mahmut and Hüseyin Özlü attended theopening ceremony of the facility where there is aplaque in the names of their father and uncle Ünal andUtku Ozlu that kept their memories alive and sharedthe meaning of the day together with the staff of thefoundation. Thanks to the Taysad magazine to featurethis ceremony on its pages as an example of attitude.

Remembering the FoundersSa-ba implemented a social responsibility project in Samsun,the hometown of its founders in its 40th year.

A new factory promotion film is uploaded to sa-ba.com.tr showing the profes-sional processes of Sa-ba trying to reach perfection and the level of technologyusage and automation level. Selim Mete directed the film, which can also bewatched on YouTube. Throughout the two days of shooting, the team spent ut-

most efforts to avoid inter-ruption of the productionsaw the greatest help fromthe employees. The star,which was created with theparticipation of all the staffand inspired by the starproducts the company wonin 2016, formed the final ofthe film shot by drone cam-era.

Sa-ba Featured in a New FilmThe film which shows the updated status of Sa-ba and the di-mensions of production technology, is available on YouTube.

Newborns

Sa-ba Industrial Products c o r p o r a t e p u b l i c a t i o nPublishing director: Canan Ertem Edi tor: İzzeddin Çalışlar Design: İZO İletişim ve Yayıncılık Ltd.

Address: Bir lik Organize Sa na yi Bölgesi 5. Sk. No:2 34953, Tuzla İs tan bul, Turkey Phone: +90 216 593 19 55 e-mail: in fo@sa-ba.com.trwww.trailight.com.tr www.sa-ba.com.tr

Following the ISO 22301 Business ContinuityTraining conducted throughout Sa-ba, the pro-duction processes are secured by business con-tinuity management system standard, on theother hand, the training programs for supplierdevelopment and change process have alsobeen completed. The LED plant leader's Accept-ability of Electronic Assemblies (IPC-A-610) train-ing on acceptability criteria for electronic tools isaimed at making employees more conscious ofelectronics manufacturing and working with zero

error. In this 4-day training program, topics suchas applicable documents and transport, equip-ment, high voltage, terminal connections, as wellas IPC professional training rules and procedureswere studied. The training program taken byOnur Erdogan from Sa-ba acquainted him withthe title of Certified IPC Trainer and allows himto train employees in various stages of electronicproduction. Teamwork activities were done in theoutdoor training program held in a holiday vil-lage with the team leader managers.

While The BBC Top Gear Magazine choosingAlfa Romeo Giulia the car of the year, it also wonthe Best Car of the Year award, set by the read-ers’ vote. On the other hand, car models thatreach to the finals for the Car of the Year awardat the Washington Auto Show have also been an-nounced. The finalists in six different categorieshave the chance to use Sa-ba. Audi models aremore than happy with awards they received sincethey started using Sa-ba. They have made greatsuccess for being in the finals in three categories.The Audi Q2, A5, Seat Ateca, Skoda Kodiaq andVolkswagen Tiguan, which use Sa-ba reflectors,are also among the 2017 finalists. Performancefinalist Aston Martin also prefers Sa-ba on 3rdstop, reflector, license plate lamp and side mark-ers. Sa-ba side markers also bring luck to anotherperformance finalist, Audi R8.

Vocational training programs conti-nue to be carried out at all levels.

The best of 2017 proved once againthe luck of Sa-ba products.

Education is a Must

Sa-ba’s Good Luck

Sa-ba's ongoing efforts for excellence for the 2020 visionhas left its 4th year behind and now it is being prepared forthe Ant Year that will continue throughout 2017. While con-tinuing to work on 19 different projects within the frameworkof team work and work for the future themes, it is now en-

tered a new phase in professional lean manufacturing ac-tivities aims to increase productivity, prevent time andspace losses. The projects for 2017 of the vision From Co-coon to Power was also planned. The lean manufacturingprojects that were started in 2013, the year of Cocoon,under the scope of 12K Strategic Management Model andit has been continuing uninterrupted since then, with ateam spirit sharing the same vision and walking in the samedirection.

After the year of bee in Sa-ba, the preparati-ons for the Ant Year has came to its final stage.

Welcoming the Ant Year

With the experience of forty years, while enteringthe Ant year within the scope of the Vision 2020, theyear of Bee which was very challenging had alsobeen left behind. When we look at our strategicgoals and key performance results towards the endof 2016, we clearly see that we are approaching theVision 2020 targets with confidence. In addition to the overall success of 2016, we havealso experienced a number of challenges caused bycontinuous improvement and renewal in some ofour key performances. However, by continuously an-alyzing in our business processes the root causes ofthe difficulties we faced, we have achieved to trans-fer and develope our experiences to our businessmanagement systems. We cooperated with both re-gional and international sources and raised our abil-ity and competences to the upper level especiallyon the technical side. In this context, I sincerelythank all of my colleagues, who have worked hardthroughout a difficult year both to reach our maingoals and to improve our business processes and allthe business partners who supported us.We celebrate with great pride and joy, the 40th yearof our company which was started to operate in1977 in a small workshop by Mr. Ünal Özlü. In 40years, our company has become a fully equippedfactory in terms of human resources and facilitiesthanks to the global vision and targets maintainedby the second generation and it will crown this cel-ebration by commissioning the factory in Bulgarianext year. In this important year, our company willrise to a stronger, more determined and more globalplayer level in international competition in the auto-motive industry. Welcoming the Ant year in 2017, I must say that thisyear represents especially team work. You know thatants are committed to teamwork and strong, leader-minded creatures. We will continue to step forwardtogether towards our future goals in our vision mapwith building a bridge between our main factory inTurkey and our factory in Bulgaria by establishing avery good team work like ants. Our 2017 plan includes the following titles briefly:• Ensuring continuity in customer satisfaction• Increasing productivity in operational processesthrough lean production applications • Procurement and logistics optimizations• Industrialization and sales of innovative products• Completion of Sa-ba Bulgaria investment and itsadaptation with Sa-ba Industrial Co.• Increasing team work through multidisciplinary ap-proachesA challenging year is waiting for us in which we willfocus on projects that support our goals and willmove our vision to a higher level. Though it is chal-lenging, but at the same time, I am convinced thatit will be a more enjoyable year that we use our 40years of knowledge and experience, our increasedcompetencies and the talents that we have devel-oped with our business parners. Sa-ba is walkingwith determination towards the 2020 Vision goalswith all of its business partners and employees. Thekey to our future success will be our company's con-stantly renewed vision according to changes in theindustry and ever-growing experience. Many 40years!

40 years of experience

SERKAN KURUOĞLUGeneral Manager

2016 was not only add high value products toSa-ba, but also left a deep knowledge and know-how to be used both for the 2017 Ant Year, thatis, the working year for the future, and beyond.Acquiring new knowledge and know-how in pro-duction takes a certain time and this process isquite laborious. In a way it is similar to the ex-traction of golden ore. Only a few grams can beobtained from tons of soil and it is only valuedin the hands of those who know their processand value. For this reason, it becomes even moreimportant to use the knowledge acquired afterthis difficult process. As we told that human isour most valuable asset, its ability to use the ac-quired knowledge systematically is the key tothe information we will acquire next. Therefore,proper coding of information, its systematizationand dissemination and continuous improvementmust continue without any interruption in theproduction site and throughout the overall fac-tory. We have to be in a position to be able tocompete constantly in order to survive in ourworld, where competition is increasing everysecond and continuous service and diversity areexpected. For this reason, we had decided to an-alyze our competitors in the machinery andequipment markets in 2016 and make some in-vestments to use them in the Ant Year and in thefuture. Therefore, the machinery, equipment andfurnishing to be used in the Sa-ba Bulgaria fac-tory will be evaluated according to the equip-ment and service performance without makingany distinction between old and new suppliers,and investment decisions will be made. Thus, un-wanted situations stemming from both the phys-ical environment and the environmental factorswill be removed and the knowledge and experi-ence of forty years will be carefully transferredto the new factory.

After a strong year

HALİL İ. HERGÜNERProduction Manager

Trailight, which created a transformation in the sector withtrailer lighting sets, continues to attract the attention ofproducers with its wide product range. Trailight continuesto its market development and started to show up in theIranian market. One of the projects of the Ant Year is to in-crease Trailight sales with fleet channels and the number ofcustomers. Trailight continue to hold the market leader po-sition as its production design has been renewed to thisend.

Sa-ba has signed a project partnership agreement withDelvis GmbH, the leading German company in design,electronics and lighting technology. Founded in 2002 andhaving six engineering and product development centersthroughout Germany, Delvis GmbH is a global brandknown for bringing high standards to design and innova-tive lighting solutions. The subject of the project partnership between Sa-ba andDelvis GmbH, a pioneer in the field of optic and electronicdesign in the automotive lighting sector and has gainedmany international successes with its professional staff, isa projector product developed for an important OEM.

Sa-ba has done its job again in 2016 interms of standardization by receiving acertificate of conformity of 16949, acertificate of conformity of production(COP) for ECE and CCC homologati-ons, an EAC certificate for export toRussia, a certificate of conformity ac-cording to the SA8000 social responsi-bility standard and Reg 10 approvals.

White collar workers working in the of-fice and on production site are conti-nue to work together with blue collarworkers voluntarily in accordance withthe autonomous maintenance appro-ach (TPM), which requires the partici-pation of all workers to productionactivities. Thus, it shows the value givento the employees as a team and thework done.

Trailight in Iran MarketSa-ba's leading brand Trailight continues tomove into the international market with theopening of the Iranian market.

A German giant joined Sa-ba's internationalproject partnerships.

News from the Production LineProject Partnership with DelvisThe breakthroughs Sa-ba madein the last year will increase itsproductivity in 2017.

Development and innovation studies re-lated to the injection process havestarted to be carried out under the su-pervision of the German LüdenscheidMaterial Institute, which is known as aglobal expert in the field. Engel in plasticinjection machines and Cemas in plasticvibration welding have become new sup-pliers and the capacity increased. Ma-chinery and service performances of allnew and old suppliers will be decisivefactors for the selection of machinery inSa-ba Bulgaria as well.

Development of fog lamps for FordKuga vehicles has begun and its intro-duction is expected with excitement.

All ultrasonic and vibration tools and fix-tures of the customers are secured withintelligent shelf system. The third shelfsystem will be in operation as of March2017.

In electronic card production, pinstrings are no longer touched by hand,and its placement is done by the pinstringer machine automatically andmore quickly and in a more stable man-ner. In Sa-ba, conformal coating is nowpossible in electronic card production.ESD protection on electronic cards canbe guaranteed on demand thanks tothis method.

The new design of Skoda Kodiaq, whichwill be released at the end of 2016 andexpected to attract all the attention, isaccompanied by reflex reflectors produ-ced by Sa-ba.

In line with the market demand, trailight lighting sets willhave a lot of new improvements in 2017. On top, REG 10and EAC Russian certificates are now added to the ap-proved certification documents. There will be changes notonly in the documents, but also in many parts as well.

15 core cables will be introduced with the inclusion of a15 pin socket into the 9-pin socket connection systemused instead of the electric distribution box. With the useof these sockets, all the needs of special vehicles will bemet, the ease of installation will be provided and highquality will be ensured. The optimization that will resultfrom the renewed systems will also bring price advantageto the customers. Interior lamps inside the cabinet and in-side the refrigerator cabin are also among the new prod-ucts to be launched in 2017.

This lamp will be offered for sale with the touch on / offbutton, buttonless and remote controllable options ondemand. Apart from all these innovations, end-of-linepoint lights, stop lamps and license plate lamps, whichoffer brand-new faces, technological designs, installationand application solution options, are among the innova-tions that will hit the market in the trailer lighting sectorin 2017.

Many new improvements in trailight sets areto come to meet customer demands andneeds at the optimum level.

Trailight’s Challenges

The global integration of foreign trade policieshas a vital importance for export regimes. Thisimportance requires that customs brokerageservices that have mutual responsibility with en-trepreneurs must be carried out with utmost dili-gence. Sa-ba has been working with SeçkinCustoms Consultancy since the end of 2015 dueto its logistical support and operational servicequality. Seçkin also assumed Sa-ba’s procurementprocess for the Authorized Accredited Certifica-tion that has started in 2016 with its more than130 experts and high quality service approach.

Sa-ba’s preference in customs servicesis Seçkin Customs Consultancy.

Safety on CustomsTPM works continue for blueand white collar workers.

Sa-ba Bulgaria, plan-ned to producemainly for EU coun-tries, is deemed wor-thy of an A Classcompany certificateby Bulgaria's Ministryof Economy. Consid-

ering many criteria including the envi-ronmental protection attitude, the AClass certificate given to enterprisesprovides many advantages and differentincentives for foreign capital companiesinvested in Bulgaria.

Sa-ba's new investment got fullmarks from the authorities.

The importance given to foreign in-vestors was seen in the center of thenews about Sa-ba Bulgaria in the media.Sa-ba Bulgaria, which is expected to ac-celerate the development of the region,which is told to become Bulgaria's De-troit in the near future, is said to be as-sociated with the Japanese investmentYazaki, will be a pioneer in spreading thegreen industry approach in the country.

Sa-ba Bulgaria has attracted theBulgarian media.

2017 programmes compatible with the 2020targets have been planned and each programis now being implemented one by one.

Turkish Star inBulgarian Media

TPM ContinuesClassy Talks

sa-bapos­t CORPORATE NEWS

www.seckingumruk.com.tr

Starting to use of 6-axis robot in Sa-ba,higher efficiency in production lines isnow achived.

Ready, Set, Go for 2017