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REPORT OVERVIEW
For the Global Yoghurt Industry Section:
What are the current market dynamics of the global Yoghurt industry?
What are the global Yoghurt industry trends, drivers, and restraints?
For the South African Yoghurt Industry Section:
What are the current market dynamics of the SA Yoghurt industry?
Who are the key manufacturing players in the SA Yoghurt industry?
For the South African Retail and Pricing Analysis Section:
Who are the key retail players in the SA Yoghurt industry?
What are the prices of popular Yoghurt brands across South African retail outlets?
In terms of South African Consumer Insights and Trends:
What are the volumes for Yoghurt consumption (2011-2015) and forecasts (2016-2019)?
What are the statistics regarding the most popular purchased Yoghurt brands in 2015?
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
The South African Yoghurt Industry Landscape Report (86 pages) provides a dynamic synthesis of
industry research, examining the local and global Yoghurt industry from a uniquely holistic perspective, with
detailed insights into the entire value chain – from manufacturing to retail pricing and consumption.
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21.3
13.2 12.410.2 9.9
7 6.74.4 3.4
0.4 0.30.
5.
10.
15.
20.
25.
Kilo
gra
ms
GLOBAL YOGHURT CONSUMPTION PER CAPITA BY COUNTRY: 2012
Source: Statista; Futuremarketinsight ; Dairyreported ; Report linker Image Source: Pixabay; Freepik
The countries with the highest per capita
consumption rates for yoghurt is France with 21.3kg,
Ireland with 13.2kg and Canada with 12.4kg.
The United States has a per capita consumption rate
of 6.7kg, though they do have the highest production
rate.
In 2014, the global probiotic yoghurt
market was valued at US$30 billion and
is expected to continue growing up to
2018 to reach US$45 billion.
The global market is predicted to continue
growth at an annual compound growth rate
(CAGR) of 6.7% up to 2018.
Yoghurt is a product produced from putting
dairy through a bacterial fermentation
process which adds bacteria considered
beneficial to your body.
The yoghurt market is divided up into regular
yoghurt, fat free, frozen and drinking yoghurt.
30
45
0
10
20
30
40
50
2014 2018*
In b
illio
n U
S $
GLOBAL SALES OF PROBIOTIC YOGHURTS: 2014-2018
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SAMPLE FROM REPORT:GLOBAL INDUSTRY OVERVIEW: YOGHURT
The year 2016 is a critical period for the
South African dairy industry, as the
sector’s two biggest players- Clover
and Danone and former partners go
head-to-head in a battle for market
share.
The South African yoghurt and sour milk
drinks market felt the impact of reduced
consumer spend within this ‘luxury’ segment.
Despite having increased disposable income
compared with the previous year, consumers
remain watchful in their spending habits, and
sales of yoghurt remain fairly low.
Mothers may choose to purchase flavoured
“spoon-able” yoghurt due to its perceived
health benefits for their children, but are less
likely to purchase yoghurt for their own
consumption.
The monthly purchases of raw milk for
January to September 2015 amounted to
2284 000 tons.
Source: Supermarket & Retailer; Milk SA; Milksa Image Source: Pixabay
In 2015, South Africa exported 16 098 tons
of buttermilk and yoghurt compared to 22
774 tons in 2014.
2843 2906 2983
273 237 252 232 246 235 243 273 293
0
500
1000
1500
2000
2500
3000
3500
Pu
rch
ases '000 T
on
s
ANNUAL AND MONTHLY RAW MILK PURCHASES IN SA: 2012- SEP 2015
5
5709 4527
9215
12914
19518
22774
16098
0
5000
10000
15000
20000
25000
2009 2010 2011 2012 2013 2014 2015
Tonnes
ANNUAL BUTTERMILK & YOGHURT EXPORTS: 2009-2015
SAMPLE FROM REPORTSA YOGHURT INDUSTRY OVERVIEW
Founded in 1898, Clover started making
yoghurt in 2015.
Clover lost an 18 years distribution agreement
with Danone which is now moving their own
products. Clover decided to acquire DairyBelle
and the UHT manufacturing, marketing and
distribution facility for R125 million and R30
million, respectively.
This acquisition gave Clover the opportunity to
lower costs in South Africa’s Western Cape
province as the company previously didn't
have manufacturing facilities.
In 2015, Clover had to invest R65 million in a
new yoghurt production line as the one bought
from DairyBelle had run out of capacity 2
years earlier than expected. At the time
Clover was undersupplying the market by
about 60-70%, according to Clover CEO
Johann Vorster.
CLOVER BRANDS:
• Clover Classic yoghurt
• Bliss full Cream yoghurt
• InShape yoghurt
• Rainbow yoghurt
• Sip up Drinking yoghurt
The start of producing milk is part of Clover’s effort
to move into higher-margin, value-added foods and
reduce its exposure to commodity type products.
Clover uses about 25%-30% of South Africa’s raw
milk and after launching its own first range of
products under “Clover Classic” together with
DairyBelle’s brands expected to reach 20% share
of the yoghurt market in South Africa.
“Value-added products including yoghurts,
custards and desserts could make up about 20% of
Clover industries’ business within a few years.”
- Johann Vorster CEO (2014)
Source: Clover, bdlive Image Source: Clover
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SAMPLE FROM REPORTSA YOGHURT MANUFACTURERS: CLOVER
South Africa’s biggest food retail chains
have experienced growth in sales, despite
economic hardships and the devastating
drought.
Woolworths Food including concessions have
increased by 11.9% up to 26 June 2016 with a
price movement of 6.7%. The total revenue was
R58,1 billion.
For the 26 weeks up to 26 June 2016, total
sales at Massmart increased to R42.3 billion –
an 8.7% growth over the prior 26 week period. ,
Annual product inflation was estimated at 5.8%,
comparable store sales increased by 6.4%.
Shoprite Holdings managed to boost sales by
14.4% from R130.03 billion for the 12 months to
June 2016 compared to 11.2% in June 2015.
Spar revenue grew by 16.8% for the interim
period (up to 31 March 2016) to R42.484 billion
Spar from R36.383 billion in 2015.
Pick n Pay experienced growth in sales, with a
growing retail turnover of 8.2% to R72.4 billion
for the 2016 financial year.
Source: Woolworths Holdings; Shoprite Holdings; Spar; Moneyweb Image Source: BusinessTech
The infographic below shows that the average
basket of goods from Woolworths is 15% higher
than from Checkers.
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SAMPLE FROM REPORT: SA RETAIL OVERVIEW
24% 27% 26% 28% 28%
43% 44% 43% 45% 43%
33% 29% 32% 28% 29%
0%
20%
40%
60%
80%
100%
2011 2012 2013 2014 2015
HOW MANY TIMES HAVE YOU PERSONALLY EATEN YOGHURT (INCLUDING DRINKING YOGHURT) DURING THE PAST 7 DAYS?
1 Serving 2-3 Servings 4+ Servings
Year 1 Serving 2-3 Servings 4+ Servings Total
2011 4,465,000 7,907,000 6,200,000 18,571,000
2012 5,038,000 8,066,000 5,356,000 18,461,000
2013 4,934,000 8,175,000 6,052,000 19,161,000
2014 4,959,000 7,942,000 4,911,000 17,812,000
2015 5,304,000 8,123,000 5,436,000 18,862,000
Between 2011 and 2015, the volume trends among consumers who had personally eaten yoghurt has decreased from 33%
purchasing 4+ servings in the past 7 days in 2011 to 29% in 2015.
In 2015, 28% (5.3 million) of yoghurt consumers had personally eaten 1 serving in the past 7 days, 43% (8.1 million) bought
2-3 servings and 29% (5.4 million) had purchased 4 or more servings.
8Source: AMPS Main Branded 2011AB-2015AB (Adult population 16+ years)
Sample Size: 34 038 (2011); 34 067 (2012); 36 449 (2013); 36 932 (2014); 37 452 (2015)
Based on weighted numbers
SAMPLE FROM REPORTYOGHURT VOLUME TRENDS (PAST 7 DAYS)
TABLE OF CONTENTS
1. Executive Summary (4 pages):
1.1 Global Industry Snapshot 2016
1.2 South African Industry Snapshot 2016
1.3 Industry Drivers and Restraints
1.4 Dashboard: South African Yoghurt
2. Global Yoghurt Industry (8 pages):
2.1 Global Yoghurt Industry Overview: GLOBAL SALES OF PROBIOTIC YOGHURTS: 2014-2018; GLOBAL YOGHURT CONSUMPTION PER CAPITA BY COUNTRY
(2012); FREQUENCY OF YOGHURT DRINKS USAGE IN THE UNITED KINGDOM (UK) 2015 (Graphs)
2.2 Key Global Yoghurt Markets: YOGHURT AND FERMENTED MILK PRODUCTION VOLUME IN FRANCE (2008-2014); YOGHURT SALES IN THE UNITED STATES
FROM 2011-2015; REVENUE OF CHINA MENGNIU DAIRY 2015, BY PRODUCT (Graphs)
2.3 Global Yoghurt Industry Trends
2.4 Global Yoghurt Industry Drivers
2.5 Global Yoghurt Industry Challenges
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TABLE OF CONTENTS
3. South African Yoghurt Industry (31 pages):
3.1 South African Yoghurt Industry Overview (13 pages)
3.1.1 South African Yoghurt Industry Overview: ANNUAL AND MONTHLY RAW MILK PURCHASES IN SA (2012-SEP 2015); ANNUAL BUTTERMILK & YOGHURT
EXPORTS (2009-2014); YOGHURT IMPORT AND EXPORT PRICES (2012-2014) (Graphs)
3.1.2 South African Yoghurt Industry Consumption: YOGHURT AND SOUR MILK CONSUMPTION PER CAPITA (Table)
3.1.3 South African Yoghurt Industry Distribution: YOGHURT DISTRIBUTION (2012); DISTRIBUTION BY PROVINCE (2012); DRINKING YOGHURT DISTRIBUTION
(2015); DISTRIBUTION BY PROVINCE (2015) (Graphs)
3.1.4 South African Yoghurt Market Structure and Dynamics: SOUTH AFRICAN MILK PRODUCTS MARKET SHARE (2015) (Graphs)
3.1.5 South African Yoghurt Key Industry Trends
3.1.6 South African Yoghurt Key Industry Drivers
3.1.7 South African Yoghurt Key Industry Challenges
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TABLE OF CONTENTS
3.2 South African Yoghurt Manufacturing Overview (11 pages)
3.2.1 SA Yoghurt Manufacturers: Clover
3.2.2 SA Yoghurt Manufacturers: DairyBelle & Clover
3.2.3 SA Yoghurt Manufacturers: Danone
3.2.4 SA Yoghurt Manufacturers: Darling Roomery
3.2.5 SA Yoghurt Manufacturers: Dewfresh
3.2.6 SA Yoghurt Manufacturers: Fair Cape Dairies
3.2.7 SA Yoghurt Manufacturers: Fairview
3.2.8 SA Yoghurt Manufacturers: Gero
3.2.9 SA Yoghurt Manufacturers: Lancewood
3.2.10 SA Yoghurt Manufacturers: Parmalat
3.2.11 SA Yoghurt Manufacturers: Wynn-With
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TABLE OF CONTENTS
3.3 South African Frozen Yoghurt Competitor Analysis (7 pages)
3.3.1 SA Frozen Yoghurt Competitor: AngelBerry
3.3.2 SA Frozen Yoghurt Competitor: Bella & Boo
3.3.3 SA Frozen Yoghurt Competitor: Filo
3.3.4 SA Frozen Yoghurt Competitor: Marcel’s
3.3.5 SA Frozen Yoghurt Competitor: Myog Frozen Yoghurt
3.3.6 SA Frozen Yoghurt Competitor: Smooch
3.3.7 SA Frozen Yoghurt Competitor: Wakaberrry
4. South African Yoghurt Industry Retail Analysis (17 pages):
4.1 SA Retail Overview (12 pages)
4.1.1 SA Retail Overview
4.1.2 SA Retail: Checkers
4.1.3 SA Retail: Pick ‘n Pay: PICK N PAY TURNOVER (RM) (2010-2016) (Graph)
4.1.4 SA Retail: Shoprite: SALES GROWTH PERCENTAGE FOR YEAR (2016) (Graph)
4.1.5 SA Retail: Spar: TOTAL COMPREHENSIVE INCOME (RM) (2014 & 2015) (Graph)
4.1.6 SA Retail: Woolworths: OPERATING PROFIT BY SEGMENT (RM) (2014-2016), WOOLWORTHS VS MARKET GROWTH (3MMA) (Graphs)
4.1.7 SA Retail: Engen Quick Shop, Shell Select
4.1.8 SA Retail: BP Wild Bean Café, Caltex FreshStop12
TABLE OF CONTENTS
5. South African Consumer Trends (7 pages):
5.1 AMPS Survey Methodology & Sample Design
5.2 AMPS Survey Questions Asked
5.3 Yoghurt (incl. Drinking Yoghurt) Consumption Trends (Past 7 Days): 2011-2015 (Graph)
5.4 Yoghurt (incl. Drinking Yoghurt) Consumption Trends (Past 7 Days): 2011-2015 (Table)
5.5 Yoghurt Volume Trends (Past 7 Days): 2011-2015 (Graph & Table)
5.6 Most Popular Yoghurt Brands: 2015 (Graph & Table)
5.7 Consumer Actual (2011-2015) and Forecast (2016-2019): Yoghurt (Graph)
4.2. South African Pricing Analysis (5 pages) (conducted w/c 5 October 2016)
4.2.1 Yoghurt: Clover, Dairybelle, Crystal Valley, Danone, Darling, Fair Cape, Fairview, Gero, Lancewood, Parmalat, Vitabelle.
4.2.2 Drinking Yoghurt: Bonnita, Clover, Danone: Mayo, Darling, Parmalat, Yogi Sip.
4.2.3 Frozen Yoghurt: Marcel’s, Myog, Smooch, Wakaberry.
Comparative Pricing at Retail Outlets: Checkers, Pick ‘n Pay, Shoprite, Spar, Woolworths Food, Shell Select, Engen
Quickshop, Makro, Marcel’s, Myog, Smooch, Wakaberry.
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