trends in the landscape industry (itoda)
DESCRIPTION
The current state and trends of the Landscape, golf Course, and Sports Turf Industry. How we stand out, where we rank, and how we are heard. You will be challenged in this provocative and sometimes controversial presentation to do things differently. Tom Barrett is a national speaker and author. His presentations empower people to become masters of change. Learn how to grow your business without busting the bank. Here are the key points: - Business is rapidly changing - Opportunities exist in areas unavailable five years ago - Customers have different needs and require a new approach - Companies investing in marketing are growingTRANSCRIPT
Trends in the LandscapeIndustry
Growing Sales in a Down Economy
by
Tom Barrett
Green Water Infrastructure, Inc.Copyright © 2011 by Tom Barrett
www.ThinkGWI.com
Twitter- @TomBarrett_GWI
IT’S the ECONOMY
The GREENEconomy
Low Impact Site Development
Planting Trees
Rain Garden
BioswalesBurnsville, Minnesota
Porous Paving
Rainwater Harvesting
Green Roofs
Green RoofsAqualand, St. charles, Illinois
The World is ChangingThe World is Changing
It’s all about It’s all about PeoplePeople
It’s all about It’s all about InnovationInnovation
OpportuniOpportunityty
Outstanding Customer Outstanding Customer ServiceService
Positive Mental AttitudePositive Mental Attitude
IntegrityIntegrity
We are all We are all buying buying insurance insurance
AssuranceAssurance
ValueValue
ValueValue
My Average My Average Sales Person Sales Person Made 300 to Made 300 to 400 Sales 400 Sales Calls a YearCalls a Year
My Top My Top Sales Sales People People Made Made over over 2,000 2,000 Sales Sales Calls a Calls a YearYear
ZAGZAG
Be DifferentBe Different
Be Be REALLYREALLY DifferentDifferent
Whatever Whatever It It TakesTakes
FrisbeeFrisbeess
Mail Mail BoxBoxMagnetMagnetss
Landscape ConceptsLandscape Concepts
A PlanA Plan
Targeted AccountsTargeted Accounts
Sales CallsSales Calls
Follow-upFollow-up
AND . . .AND . . .
The World is DifferentThe World is Different
Panera Panera Bread is Bread is focusing focusing on the on the 90% of 90% of People People who are who are employeemployedd
SummarySummary
PeoplePeople
InnovationInnovation
Outrageous Customer ServiceOutrageous Customer Service
Invest in Sales & MarketingInvest in Sales & Marketing
ZAGZAG
WHYA
WEBSITE?
Why not a Camel?
do U need a WeBsite?
A Good Website is Not About the
L K
A Good Website is About
L K
Relevancy
Recency
SCORE84
COST$700
SCORE18
COST$1500
SCORE72
COST$100,000
+
MeMeYouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm YouYou
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
YouYou
TheThemm
TheThemm
TheThemm
TheThemm
TheThemm
Word-of-MOUTH
ON STERIODS
FREE SHIPPING
170Orders
240Orders
300Orders
1,700Orders
within 48 Hours
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
– Charles Darwin
Just Do ItJust Do It
Growing Sales in a Growing Sales in a Down EconomyDown Economy
Tom BarrettTom Barrett
P.O. Box 124P.O. Box 124
Westfield, Indiana 46074Westfield, Indiana 46074
[email protected]@jtbarrett.com
BRAVE NEW WORLDS:BRAVE NEW WORLDS: