sam michel

http://psychmatters.co @ChinwagPsych

Psych Matterswhere behavioral science

meets business…a community

http://psychmatters.co @ChinwagPsych

Psych Matterswhere behavioural science

meets business…a community

http://psychmatters.co @ChinwagPsych

hello. my name is Sam

I usually forget to introduce myself…

sam@chinwag.com - @toodlepip

http://psychmatters.co @ChinwagPsych

WhyPsych Matters?

Pic (cc) Patti Haskins on Flickr

http://psychmatters.co @ChinwagPsych

Our Story

• Social media

• Big Data

• Improving Analytics

• The Search for Meaning

It’s time to find a behavioural scientist Pic (cc) hermanuslemmer

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The Godfather

http://psychmatters.co @ChinwagPsychPic (cc) Betsey Weber

http://psychmatters.co @ChinwagPsychPic (cc) HSM Brasil

http://psychmatters.co @ChinwagPsych

Six Principles of Influence

1. Reciprocity

2. Commitment

3. Social Proof

4. Likability

5. Authority

6. Scarcity

http://psychmatters.co @ChinwagPsych

Psych Matters• Online and offline• Surface practical insight• Business-friendly• Case studies• Research• Startups

Help us curate the best behaviouralscience in business

http://psychmatters.co @ChinwagPsych

Psych Effectiveness Awards

• Coming Soon

• Entries 10 April

• Winners Autumn 2014

• Want to be a judge?

Pic (cc) Brad Kozlek

http://psychmatters.co @ChinwagPsych

A Huge Plug

• Pic of a huge plug

Pic (cc) Adam Mulligan

http://psychmatters.co @ChinwagPsych

Chinwag Psych London• 9/10 April 2014• 9 Apr – Workshops• 10 Apr – Conference

– Persuade– Optimise– Analyse– Anticipate

http://psychmatters.co @ChinwagPsych

Get involved!

Psychmatters.co

@ChinwagPsych

Google+

LinkedIn

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Bedtime Reading

Neuromarketing Toolkit@OptimiseOrDie

http://psychmatters.co@ChinwagPsych/PsychStars@ChinwagPsych/OgilvyLabDay