sam michel

http://psychmatters.co @ChinwagPsych

Psych Matterswhere behavioral science

meets business…a community


Psych Matterswhere behavioural science

meets business…a community


hello. my name is Sam

I usually forget to introduce myself…

[email protected] - @toodlepip

mailto:[email protected]


WhyPsych Matters?

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Our Story

• Social media

• Big Data

• Improving Analytics

• The Search for Meaning

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The Godfather

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Six Principles of Influence

1. Reciprocity

2. Commitment

3. Social Proof

4. Likability

5. Authority

6. Scarcity


Psych Matters• Online and offline• Surface practical insight• Business-friendly• Case studies• Research• Startups

Help us curate the best behaviouralscience in business


Psych Effectiveness Awards

• Coming Soon

• Entries 10 April

• Winners Autumn 2014

• Want to be a judge?

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A Huge Plug

• Pic of a huge plug

Pic (cc) Adam Mulligan


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Chinwag Psych London• 9/10 April 2014• 9 Apr – Workshops• 10 Apr – Conference

– Persuade– Optimise– Analyse– Anticipate


Get involved!

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Bedtime Reading

Neuromarketing Toolkit@OptimiseOrDie

http://psychmatters.co@ChinwagPsych/PsychStars@ChinwagPsych/OgilvyLabDay

http://www.amazon.co.uk/Webs-Influence-Psychology-Online-Persuasion/dp/0273772953/ref=sr_1_1?s=books&ie=UTF8&qid=1392337265&sr=1-1&keywords=webs+of+influence

http://www.amazon.co.uk/Webs-Influence-Psychology-Online-Persuasion/dp/0273772953/ref=sr_1_1?s=books&ie=UTF8&qid=1392337265&sr=1-1&keywords=webs+of+influence

http://www.amazon.co.uk/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

http://www.amazon.co.uk/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

http://www.amazon.co.uk/Hooked-Guide-Building-Habit-Forming-Products/dp/1494277530/ref=sr_1_1?s=books&ie=UTF8&qid=1392337298&sr=1-1&keywords=hooked+nir

http://www.amazon.co.uk/Hooked-Guide-Building-Habit-Forming-Products/dp/1494277530/ref=sr_1_1?s=books&ie=UTF8&qid=1392337298&sr=1-1&keywords=hooked+nir

http://www.amazon.co.uk/Predictably-Irrational-Hidden-Forces-Decisions/dp/0007256531/ref=sr_1_1?s=books&ie=UTF8&qid=1392337281&sr=1-1&keywords=predictably+irrational

http://www.amazon.co.uk/Predictably-Irrational-Hidden-Forces-Decisions/dp/0007256531/ref=sr_1_1?s=books&ie=UTF8&qid=1392337281&sr=1-1&keywords=predictably+irrational

http://psychmatters.co/2014/02/neuromarketing-toolkit-craig-sullivan/

http://psychmatters.co/2014/02/neuromarketing-toolkit-craig-sullivan/

http://psychmatters.co

http://twitter.com/ChinwagPsych/PsychStars

http://twitter.com/ChinwagPsych/OgilvyLabDay

sam michel

Marketing