sammons

How to MAXIMIZE Your LinkedIn Influence to build your business.

Presented by Stephanie Sammons

@stephsammons

#linkedinforbiz

Platform Strategy Growth

How can YOU leverage LinkedIn to drive traffic, leads, and sales?

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INFLUENCE

Here’s What LinkedIn Influencers Do:

• Lead

• Inspire

• Teach

• Motivate

• Empathize

• Empower

• Promote and Connect Others

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Find Your Unique Path to Influence

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17 Ways to MAXIMIZE Your LinkedIn Influence…to drive traffic, leads, and sales

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Build Your Foundation

Craft a Compelling Profile Headline

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• What do you do?

• Who do you help?

• Be specific and deliberate

• Don’t be a generalist (trying to help everyone helps no one)

USE YOUR HEADLINE TO STAND OUT AND ATTRACT THE RIGHT TARGET AUDIENCE

Use a Professional Profile Image

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• Credibility

• Trust

• Personable

• Memorable

Use Descriptive KEYwords

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• In your profile headline

• In your profile summary

• Current and past work experience

• Skills and expertise

What do you want to be found for? Use the language of your target markets to attract and influence them.

Add Rich Media to Your Profile

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• Videos

• Images

• Audio

• Presentations

• Documents

Hint: Use supported providers for your links (i.e. Slideshare, YouTube, etc.)

Sprinkle CTA’s in Your Profile

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Build An IntelligentNetwork

Send Personalized Invites

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Leverage common personal or professional connection points in your invite!

INVITATION

Build Rapport with New Connections

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• “Thanks” for connecting

• Include info and links in your thank you message

• Offer to connect them with others in your network

• Ask them to send you more info about where else to connect with them online

Connect with Relevant Influencers

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• They are well connected

• They can help you grow your influence more quickly

• Connect via mutual LinkedIn Groups, find an email address, or send a compelling LinkedIn InMail!

Use the LinkedIn “Contacts” App

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• Find new connection opportunities

• Get alerts for job changes, birthdays, news mentions

• Mobile app

• http://contacts.linkedin.com

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PracticeInfluencerNetworking

Bring VALUE to Your Network!

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Proactively Connect and Introduce Others

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• Listen and observe

• Find common intersections (location, industry, companies, interests)

• Make the connection

When you ask for an introduction, you will get it.

Leverage LinkedIn “Mentions”

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• Promote your connections publicly through tagging

• They receive an email

• It’s visible to both of your networks

• Don’t abuse

Endorse Your Connections

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Send Personalized InMails and Messages

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• Don’t send generic updates or pitches!

• Congrats, praise, acknowledgement, compliment, thanks

• Ask for advice or opinion

Get Active in High Quality Groups

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• Find well-managed groups – ask connections, search

• Ask and answer questions to demonstrate your expertise

• Connect with members

Start Your Own Group!

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• Timing has never been better

• Manage and control the membership and conversation

• Gain email access to members

• Create related offline events

Show Up Everyday

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• Get LinkedIn Influencer Networking on your calendar!

• Top of mind consistency builds trust, visibility, and influence

• Take advantage of mobile apps for engagement on the go

Questions?

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Platform Strategy Growth

THANK YOU

http://www.facebook.com/buildonlineinfluence

https://twitter.com/StephSammons

http://www.linkedin.com/in/stephaniesammons

http://www.stephaniesammons.com

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