samsung ces2012 januari 2012 trends

Innovation 2012Follow the consumer!

Vincent@Everts.net+31647180864@vincente

Slideshare.net/vincente

Friday, January 20, 2012

mailto:Vincent@Everts.net

Innovation 2012Follow the consumer!

Vincent@Everts.net+31647180864@vincente

Slideshare.net/vincente

mailto:Vincent@Everts.net

• Einstein?

Vincent Everts?

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Tudou.com earlier then YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

Ces 2012 Trends

Blue Ray?

DNLA Allplay for humans?

internet connected TV

bron: GfKFriday, January 20, 2012

2010: 425.000

2010: 425.0002011: 820.0002013: 60%

0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup

Kijkplezier Aanwezigheid Reclameaandacht

Koopintentie

Reclamegenot

2D 3Dbron: Engadget HD

• 12MM dik

• 10 sec boot

• super screen

• 10H batteries

• Tablets everywhere!

• Gorillaglas?

• PLEASE?

• Cool @CES2012

Connected Cars

I can do better!

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Not always good!

Olie Future?

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

7

How do we spend our time?

4%6%

19%

33%

39%

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

1991Friday, January 20, 2012

1994

2001

9200 Nokia

2001

9200 Nokia

2005

Andy Rubin

2005

Andy Rubin

Developers

60

Developers

60

68

§

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

E-commerce worldwide

2011: !550B

+15%

bron: forrester

Web influenced: !3000BFriday, January 20, 2012

Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsFriday, January 20, 2012

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

87

88

89

beta

YouTube uploadsper minute

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II

3 billion video’s /day

48 uur video upload /minute800 Million Visitors

30 minuten per dag

2d search engine worldwide

In 30 days upload equal to 3 USA TV channels broadcast in 60 years

1 billion subscriptions Friday, January 20, 2012

What do they look

bron: Frank N. Magid Media Futures 2010: Online videoFriday, January 20, 2012

Who talks

Blogs demografie

Bron: Technorati 2008Friday, January 20, 2012

Blogs demografie

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSFriday, January 20, 2012

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking

“What are you doing in 140 characters”

The world is obsessed with Facebook

Internet is pain!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationFriday, January 20, 2012

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Web 2.0 Trend:Co-Creation

49

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

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