samsung ces2012 januari 2012 trends

Innovation 2012Follow the consumer!

[email protected]+31647180864@vincente

Slideshare.net/vincente

Friday, January 20, 2012

mailto:[email protected]


• Einstein?


Vincent Everts?


Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


Ces 2012 Trends


Blue Ray?


DNLA Allplay for humans?


internet connected TV

bron: GfKFriday, January 20, 2012


2010: 425.000



2010: 425.0002011: 820.0002013: 60%


0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup

Kijkplezier Aanwezigheid Reclameaandacht

Koopintentie

Reclamegenot

2D 3Dbron: Engadget HD


• 12MM dik

• 10 sec boot

• super screen

• 10H batteries


• Tablets everywhere!


• Gorillaglas?

• PLEASE?


• Cool @CES2012


Connected Cars


I can do better!


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Not always good!


Olie Future?


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


1991Friday, January 20, 2012

1994


2001

9200 Nokia


2005

Andy Rubin


Developers

60


68


§


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


E-commerce worldwide

2011: !550B

+15%

bron: forrester

Web influenced: !3000BFriday, January 20, 2012

Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsFriday, January 20, 2012

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


87


88


89


beta


YouTube uploadsper minute


YouTube uploadsper minute

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II


3 billion video’s /day

48 uur video upload /minute800 Million Visitors

30 minuten per dag

2d search engine worldwide

In 30 days upload equal to 3 USA TV channels broadcast in 60 years

1 billion subscriptions Friday, January 20, 2012

What do they look

bron: Frank N. Magid Media Futures 2010: Online videoFriday, January 20, 2012

Who talks


Blogs demografie

Bron: Technorati 2008Friday, January 20, 2012

Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSFriday, January 20, 2012

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


“What are you doing in 140 characters”


The world is obsessed with Facebook


Internet is pain!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationFriday, January 20, 2012

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Get feedback


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

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+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





samsung ces2012 januari 2012 trends

Technology

time advertisement tv

tv bron

google adwords easy

reclame inkomsten

connected carsfriday

google earth map

kindleexplained marketing

bestuurder twitter