san francisco symphony social media outreach factors for success supportive culture, thought leaders...

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San Francisco SymphonySocial Media Outreach

Factors for success• Supportive culture, thought leaders• Preparation and education

• Willingness to learn • Willingness to listen• Willingness to think and act or respond quickly• Be human• Give people an incentive to share, read, or participate• Establish criteria for success• After the ecstasy, the laundry

Facebook analytics

Twitter – tool to listen and learn

Twitter Listen to and communicate with your customers

Bit.ly or other url tracker tools

Jean ShirkSan Francisco Symphony

• jshirk@sfsymphony.org• @sfsymphony• @bean• 415-503-5420• http://community.sfsymphony.org• www.facebook.com/sfsymphony• http://twitter.com/sfsymphony• www.youtube.com/sfsymphony• www.foursquare.com/venue/112731

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