sap gartner biim sydney 2013

Data to Decision: Fuel Decision Making with Big Data Timo Elliott, SAP, February 2013 Public

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TODAY’S PRINCIPAL BUSINESS METRICS

ARE OVER A CENTURY OLD

• Financial statements • Balance sheets • Net income

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SOME PEOPLE WOULD

EASILY RECOGNIZE THEM

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TRADITIONAL FINANCIAL METRICS

ARE BACKWARD-LOOKING

Most Established KPIs too

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WHEN WE REALLY NEED

TO BE LOOKING FORWARD

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Mobile

CRM Data

Planning

Opportunities

Transactions

Customer Sales Order

Things

Instant Messages

Demand

Inventory

Big Data

TURN “SIGNALS” INTO NEW BUSINESS OPPORTUNITIES

Sales Order

Things

Mobile Demand

Big Data

CRM Data

Customer Planning Transactions

Brand Sentiment Higher NPS

:-) Predictive Maintenance

Less Downtime

Network Optimization Lower Cost

Fraud Detection Lower Risk

Propensity to Churn Greater Retention

Product Recommendation More Sales

Risk Mitigation, Real-time Retain Market Value

360O Customer View Loyal Customers

Asset Tracking Increase Productivity

Personalized Care Loyal Customers

Real-time Demand/Supply Forecast More Efficient

Insider Threats Greater Security

WHAT IF YOU COULD TURN NEW SIGNALS INTO BUSINESS VALUE?

Brand Sentiment Higher NPS

:-) Predictive Maintenance

Less Downtime Network Optimization

Lower Cost

Propensity to Churn Greater Retention

Real-time Demand/ Supply Forecast More Efficient

360O Customer View Loyal Customers

WHAT IF YOU COULD TURN NEW SIGNALS INTO BUSINESS VALUE?

Asset Tracking Increase Productivity

Personalized Care Loyal Customers

Product Recommendation

More Sales

Risk Mitigation, Real-time Retain Market Value

Insider Threats Greater Security

Fraud Detection Lower Risk

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IN-MEMORY

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FASTER

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TRANSFORMATION

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SMARTER

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Expected IT Benefits of In-Memory Technology

Source: IDC SAP HANA Market Assessment Survey, 2011

SIMPLER

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Plan Act

Past Future

Structured Unstructured

BREAKING DOWN BARRIERS

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AGILITY ENTERPRISE

Social Analytics Mobile Big Data Cloud

POWER

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SAP VISUAL INTELLIGENCE

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“SAP is a newcomer to big data predictive analytics but is a Leader due to a strong architecture and strategy.” Forrester

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MOBILE

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ANALYTICS

OPERATIONS

Faster Smarter Simpler

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Real-Time Data Platform

SAP Real-Time Data Platform Extreme Data Management Capabilities to

transact | move | store | process | analyze | deliver

ERP CustomApps Planning Analytics Big

Data EDW EDW EDW/ DM

Cloud SCM Mobile

Information Governance

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DATA QUALTY

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Applications for Data Stewards

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Business Solutions

Retail

High Tech

Oil & Gas

Consumer Products

Telco

Etc. Analysis Action

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Store operations

Omni-channel experience

Customized promotions

Optimized inventory

Intelligent Retail

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CUSTOMER SPOTLIGHT

HSE24 • Cross-sell based on the

consumer, not just the product

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CUSTOMER SPOTLIGHT

BURBERRY • Improve customer experience

and loyalty • Become #1 IT-driven fashion

retailer • Personalized Burberry client

iPad app

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CUSTOMER SPOTLIGHT L’Oréal • Be a trusted advisor for

customers

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INTELLIGENT BANKING

Customer-centric banking

Aggregated risk

Liquidity risk management

Prevent Fraud, Money Laundering

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INTELLIGENT FINANCE

Real-time performance management

Fast financial close

Efficient payables and receivables

Treasury exposure management

Real-time compliance

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SAP FRAUD MANAGEMENT

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INTELLIGENT CITIES

Citizen safety and security

Smarter city governance

Sustainable cities

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NFL

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NBA.com/stats

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A Platform for Everyone

Free developer licenses, easy access to HANA in the Cloud

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Instantly predict market trends and customer needs

Predict how market price volatility will impact your production plans

See changes in demand or supply across your entire Supply Chain immediately

Monitor and analyze all deviations and quality issues in your production process

Provide exactly the right offers and service levels to every customer

Have a continuously-updated window onto future sales, showing changes in real time

Understand what your customers and potential customers are saying about you, right now

Predict cash flows to manage collections, risk and short-term borrowing in real time

THE POSSIBILITIES ARE ENDLESS…

Design Thinking

DATA TO DECISION

Analytic applications from SAP

Analytic solutions from SAP

Business Intelligence

Databases

Enterprise Performance Management

Governance, Risk, Compliance

Industry Line of Business

In-memory Information management

Real-time data platform

Analyze Capture Engage

© 2013 SAP AG. All rights reserved. 46 Public Built by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics

TCO Reduction by Approx 60%

Traditional Stack

SAP HANA Insights

Relational DB

ETL

BI tools

Predictive

DBA and IT Costs

Analytic DB

DBA and IT Costs

BI Suite

HANA Enterprise

Predictive

SAP HANA Insights

Introducing SAP HANA Insights

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IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE

Thank you Timo Elliott, SAP Email: timo.elliott@sap.com Twitter: @timoelliott Blog: timoelliott.com