sarah carter witi_branding_you

Branding Yourself Through Social Media

Who’s Sarah, and why is she here?

Sarah CarterGeneral Manager, Social Business, Actiance, Inc.

LinkedIn ProfileTwitter

Taxi Driver

Reader

Wanna Be Writer

IBM Thought Leader

Ocean Sailor

Skier

Bacon Afficanado

So how am I going to entertain you this evening?

5 Key Tenets of Personal Branding on Social

An Exercise..

Sarah’s Six Principles of Social Success

Which Social Networks?

The Social Process

Establish your brand: Key Pointers

Engaging with your network, connections and followers: Key Pointers

Using Authentic Voice

Measure your Results

So who does it well?

Key Tenets of Personal Branding on Social

Position

Personality

Imagery

Voice

Association

CONSISTENCY

An exercise…

Six Social Principles for Success

Crowdsource ContentDevelop Personal BrandCreate Integral Strategy

Measure & AnalyzeEducate and TrainLeverage Customers

Which Social Network?

Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.7

Which network is right for you?

Your professional brand.. Or your personal brand?

Best Practices – The Social Process

1. EstablishCreate a Profile / Page and populate with relevant information about yourself and business

2. ConnectBuild your list of connections to contact, interact, and communicate

3. EngageConnect and interact with your contacts by providing content, photos, videos, event notifications, news updates, upcoming conferences, promotions, etc.

4. Measure Use system metrics to measure your engagement and online influence

Objective Recommendation

ESTABLISH

Establish: Key elements for your profiles

A photo

Your bio’s.. “W-I-I-F-M”

Vanity URLS

Privacy settings

No Ghost Town here

CONNECT

Connect: Building Your Connections

What are the rules?

– Twitter

– Facebook Profile

Page

– LinkedIn

An exercise…the value of your network

Connect: Building Your Connections and Reach

What are the rules?

– Twitter

– Facebook Profile

Page

– LinkedIn

– Think about the value of your network, and what you want to use it for.

– Buying a list of connections is easier!

The Three Degrees of LinkedIn Connections

Inviting connections on LinkedIn: PERSONAL BRAND

Growing LinkedIn Connections- Joining Groups

ENGAGE

Engage– Liking and Commenting on Content

Engage– Sharing Other Users Content

MEASURE

Integrate and Measure

Measure– Linkedin Maps

http://inmaps.linkedinlabs.com

Measure– Linkedin Maps

Don’t forget qualitative measurement..

Success Stories

End

In summary

Select the networks that are right for you

Go grab that real estate

Be consistent

Be authentic

Don’t forget your privacy settings!

Don’t let your brand become a social ghost town

Engage your personal brand

Be social in real life too!

Thanks!