sarvajal presentation
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Submitted by :Harsh Patel
09 MBA 029
Introduction
Sarvajal means “Water For All”. We are a social enterprise that develops sustainable drinking water
solutions for rural and urban populations. where the quality of water is often the cause of more than 60% of
common health ailments. Our business is designed around scalable innovations, technical/process
improvements, ensuring livelihoods for local entrepreneurs. Our commitment is to make purified drinking water accessible and
affordable to all. Sarvajal is incorporated as Piramal Water Private Limited.
Overview of the company Around 200 Million people in India don have access to pure drinking
water To combat drinking water crisis in India and to find viable solutions for
pure drinking water crisis Piramal Water Pvt. Ltd. was incorporated in year 2008.
Quality hygienic water is not available in rural areas and if it is available than it cannot be afforded by the rural people.
To address this issue company developed a social entrepreneurship model which provides pure drinking water to people at affordable price.
Piramal water operates under the brand “Sarvajal” and it works on the franchisee model.
Presently Piramal water is operating in Gujarat, Rajasthan, Maharashtra and Madhya Pradesh and it plans to expand its operations all across the country.
56500 people are having access to clean drinking water through the network of 120 sarvajal franchisees.
History of Piramal water
• Piramal Water Private Limited was established in mid-2008 to find viable mass-market solutions to India’s drinking water crisis.
• Piramal Water operates under the brand “Sarvajal” • The enterprise has its roots in the work of the Piramal Foundation, a
charitable trust established by Ajay G. Piramal.• The foundation initially piloted the Bagar Drinking Water Initiative as part
of its Grassroots Development Laboratory in the Shekhawati region of Rajasthan
• The pure drinking water initiative was piloted in Bagar where the floride contamination in drinking water leads to severe health issues.
• The success of the pilot paved the path for the innovative business model, with Mission of providing the pure drinking water to everyone at affordable prices Bagar water initiative was converted into Piramal Water Pvt. Ltd.
Mission
• Piramal Water Pvt. Ltd. was incorporated with the mission of making pure drinking water accessible and affordable to everyone.
OUR PROMISE
• Our Promise• Our water will be affordable
Without subsidy we sell water at 25 paisa or less
• Our water will be accessible Our solution reach across social strata by bringing clean water to
villages, towns , slums and cities
• Our water will be pure Sarvajal meets global standards for pure drinking
water
Business Model
• Piramal water operates on the franchisee model.• Company promotes rural entrepreneurship by giving franchisee to
the local people of the village• RO water is being made available to the people by the franchisee
under the brand name Sarvajal• Piramal water ensures the free maintenance of machine and free
marketing assistance to help franchisee to increase customer base and to promote the benefits of clean drinking water
Con…• The cost of water is controlled by the company to ensure the reach
of sarvajal to poor people also. • The machine is leased to franchisee and the franchisee owner has
to share revenue in from water sale with the company in ratio of 60:40.
• PWPL has chosen to be a double bottom-line business with a rapidly scalable franchisee model, as the entire business model is worked backwards from the promise of making RO purified drinking water available in rural India for affordable price of 25 paisa a per litre.
• Currently PWPL is providing its franchisees with 500 Litre/hour RO+UV purifying machine. The Franchisee has to pay an upfront sign up fee of Rs. 30k (service tax applicabl) along with obtaining single phase commercial power-connection, reliable water source and space (150 sq.ft.) to house and operate the machine.
Geographical areas of operations• Piramal Water is present in the 4 states of the country namely Gujarat,
Rajasthan, Maharashtra and Madhya Pradesh.• The head office of the company is located in Ahmadabad. At present
company has 120 franchisees and approximately 56500 people are getting pure drinking water through these franchisee.
Gujarat franchisee map
Marketing Name Before
launchNew
customerTotal
Kadiyadara 40 101 141
Medhasan 50 10 60
Panol 80 50 130Dungra 70 51 121
Umergav 60 57 117
total 300 269 568
Kadiyadara Launch(03 / 06/ 10 to 06 / 06 /10)
Structure
Franchisee is not active in business strategy.
Franchisee Profile Mr. Yogeshbhai is the franchise of Sarvajal at
kadiyadara (Gujarat). He is also member of the panchayat .He helped requisition of funds from the government to set up a water reservoir along with supply in the prajapati region of the village after the existing water supply got contaminated
Store Profile Village temple Large, clean and tiled room.
Delivery 60% of sales from non-delivery 50 bottles/day,
5Rs charge. Delivery only at the Brahmin area
They have only one hand-cart for delivery
Strategy As per our promoting activity we had done the
lucky draw program after completing the 10 customer
The demonstration of the test of the water purity was done in front of people in their house
We put Sarvajal Sticker on each house so that Duplicate cannot be happened
SWOT AnalysisStre
ngt
hQuality
dri
nki
ng
waterL
ow
price
whic
h ca
n
be aff
or
de
d
by t
he all secti
on
of t
he s
ociety
WeaknessLow involvement of franchisee in businessDelivery ProblemNot efficient use of plant Lack of awareness among the people
Opport
unity
Gr
owi
ng
Aware
ness a
bout
be
nefits
of
pure
dri
nki
ng
water
Unta
ppe
d
ma
ny areas i
n t
he village
ThreatsCompetition from the local competitor like Aayu+
SWOT
Medhasan Launch( 08/06/2010 To 10/06/2010)
Structure Franchisee is given to the co-operative society They appoint an operator on fixed salary basis who deals
with day to day operation
Franchisee ProfileCo-operative society is the franchise of Sarvajal at Medhasan (Gujarat). There was no any adequate system for distribution of water to household. Sufficient number of bubbletop jars were also available with the franchise. But without own involvement of co-operative society in all operations only thirty five customers could be made, during the period of last six months.
Store Profile Office of co-operative society Large, clean and tiled room.
Delivery Current customer is 50 and there is no facility of Delivery
Problem TDS level of our water was high. No support from the franchisee and operator. The credit system created hurdles. Absent of the delivery system.
My learning :-I learnt from this launch program that arrangement can be made previously about the support of franchisee and also it is necessary to check the TDS level in advance of our water.
StrengthThe plant of Sarvajal is located at the centre palace in the village
OpportunityMajority of people in the village use the raw water as a drinking water
ThreatsCompetition from Domestic RO plant
SWOT
Panol Launch( 14/06/2010 To 16/06/2010)
Structure Franchisee is given to the co-operative society They appoint an operator on fixed salary basis (per bottle .50
paisa)who deals with day to day operation Franchisee Profile
– Co-operative society is the franchise of Sarvajal at Panol(Gujarat). There was no any adequate system for distribution of water to household. Sufficient number of bubbletop jars were also available with the franchise.
Store Profile Large, clean and tiled room sarvajal plan also hear
Delivery Current customer is 80 and there is no facility of Delivery
New thing of this launch We change the method from house hold demo to the
maholla demo and demo at milk collection dairy. We go for another village and made new customers from
there. We also arrange vehicle for delivering the water at other
village by contacting dairy vehicle and co-op society of Panol.
StrengthThe plant of Sarvajal is located at the centre palace in the village
WeaknessTiming of the distribution of water is only 7:00 to 9:00 morning.
OpportunityMajority of people in the village use the sarvajal water use 80 house hold as a drinking water
ThreatsCompetition from Domestic gagajal water
SWOT
Research Part
Paper napkin
Area of Study
• In period of one and half month of my summer training my project guide assign me research topic “Merchandising project on Paper napkin”. It was purely marketing research topic and I have done this job with my full of interest.
Objective of Study
• Study of Franchisee Awareness about Sarvajal.
• To promote the brand awareness among the people.
• To identify what kind of promotional products people need.
• To study the position and potential of the product in North Gujarat hotels.
Research Methodology• Research Type : Qualitative Research• Data type : Primary Data• Research Tools : Questionnaires, Interview,
Enquiry.• Sampling Units : hotels , dhaba , head quarters • Sample Size : 110• Sampling method : Random Sampling Method• Product type : Paper napkin• Sample drawn from :hotel samrat , hotel tulasi,
Hotel khana khajana , hotel dremlend, Hotel wolga , hotel
sarvoday , Hotel gokul , hotel City light,(Gujarat north) and office staff
Research tools
• Questionnaire• Interview• Enquiry
Research Area
Local Market.Hotels Dhaba Costumer Office staff (sarvajal)
Limitation of study
• lack of time • Most of hotels are not responding.• Customer is not interested.
Paper napkin
Attributes of Paper napkincolor White Blue Sky
Recycled beverage napking cocktil
5 in *5 in
6 in *6 in
8 in *8 in
5 in *5 in
6 in *6 in
8 in *8 in
5 in *5 in
6 in *6 in
8 in *8 in
normal
Linen paper
normal
normal
Linen paper
normal
normal
Linen paper
normal
Recycled paper guest hand towels
4.5 in *8.25in
4.5 in *8.25in
4.5 in *8.25in
4.5 in *8.25in
4.5 in *8.25in
4.5 in *8.25in
Recycled paper dinner napking
4.5in *7.5 in
4.5 in 8.5 in
4.5in *7.5 in
4.5 in 8.5 in
4.5in *7.5 in
4.5 in 8.5 in
Customer responded
total cus white blue sky white+blue
hotal samrat 10 7 3 0 0
Tulshi 15 15 0 0 0
khana khajana 12 10 2 0 0
Dremlend 17 10 7 0 0
Wolga 15 9 5 1 0
Sarvoday 10 5 2 1 2
Gokul 11 6 5 0 0
Purohit 10 0 10 0 0
office 10 7 3 0 0
Total 110 69 37 2 2
• Which color would you like in paper napkin?» White » Blue» Sky» Other___________________
White 69
blue 37
Sky 2
white+blue( other ) 2
InterpretationAmong the all respondents most of the people prefer the WHITE PAPER NAPKIN for their use. Among
the all kind of WHITE PAPER NAPKIN is carrying the 63% so it will beneficial for the company to give the WHITE PAPER NAPKIN to the customer or hotel as a part of the promotional activity.
InterpretationThose respondents who are preferring the paper napkin among them 82% of the total respondents
want the normal paper napkin for their paper napkin..
• Which type of paper napkin would you like?» Normal » Hand towels» Dinner napkin» Other___________________
normal paper napkin
90
hand towel linen 6
dinner paper 14
• White paper napkin like
• Blue paper napkin like
• Sky paper napkin like
normal paper napkin
57
hand towel linen 5dinner paper 7
normal paper napkin
30
hand towel linen 0
dinner paper 7
normal paper napkin 1
hand towel linen 1
dinner paper 0
InterpretationThose respondents who are preferring the paper napkin size among them 99% of the total
respondents want the normal paper napkin 5 inches * 5 inches for their paper napkin.
• Which size of normal napkin do you prefer ?» 5inches * 5inches» 6 inches * 6inches» 8 inches * 8inches» Other ________________
5 in * 5in 89
6 in * 6 in 1
Con….
• All Color paper napkin analysiswhite normal 57
blue normal 30
sky normal 1
white +blue normal 2
InterpretationThose respondents who are preferring the normal paper napkin size among them 64% of the
total respondents want the white normal paper napkin for their paper napkin..
InterpretationThose respondents who are preferring the hand towel linen paper napkin among
them 83% of the total respondents want the white linen paper hand towel for their paper napkin..
• Which size of hand towels do you prefer ?» Normal» Linen paper » Other _________________
In hand towel All color analysis
white hand towel line 5
blue hand towel line 0
Sky hand towel line 1
InterpretationThose respondents who are preferring the dinner paper napkin size among them 71% of the total
respondents want the dinner paper napkin size 4.5 inches * 7.5 inches for their paper napkin..
• Which size of Dinner paper do you prefer ? » 4.5 inches * 7.5 inches» 4.5 inches * 8.5 inches» Other ___________________In dinner paper which size prefer
4.5 in * 7.5 in 10
4.5 in * 8.5 in 4
Suggested Final ProductProduct name Paper napkin
Product Color White
Product Paper Type Normal
Product Size 5 inches * 5 inches
Product Number of Responded 57 out of 110
Final Product Image
Product Price 15 .RS Per Bunch (100 pic)
Product selling Price 14 .Rs Per Bunch (100 pic)
My learning
• Clear of the concept franchise .• How to convince of village people.• Different area different Strategy .
Thank you
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