sauvignon blanc: international brand building

Post on 11-Jul-2016

59 Views

Category:

Documents

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

Presentation from Creation Wines' marketing supremo - Carolyn Martin at the Sauvignon Blanc Interest Group Marketing Seminar 2016 held on April 21, 2016! #wine #SBIG #SouthAfrica

TRANSCRIPT

Chardonnay the prom queen

Sauvignon Blanc the flirt

SWOT Analysis - Sauvignon Blanc

1850 1875 1900 1925 1950 1975 2000 2025 2050

SauvignonBlanc

Media

What createsBrandSouth Africa?

Wine qualityDiversityServiceCommunication of offer

top related