sca building a_portfolio_01

Craft School

ART DIRECTION

BUILDING AND PRESENTING A PORTFOLIO

Offline, Online & On-Time

Saturday, 14 April 2012

LESSON #1

START NOW!

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

YOUR BOOK IS YOUR LIFE

Saturday, 14 April 2012

http://www.youtube.com/watch?v=2G551KpNnA0Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

IT’S A DINNER PARTY

Saturday, 14 April 2012

DON’T BE LATE

Saturday, 14 April 2012

INTRODUCE YOURSELF (Nicely)

Someone you would like to talk

to for the next XXX hours

Saturday, 14 April 2012

DON’T SHOOT YOUR BOLT

(Come on too strong)

Saturday, 14 April 2012

ALWAYS TELL YOUR SECOND BEST JOKE FIRST

Saturday, 14 April 2012

LISTEN

Saturday, 14 April 2012

BE INCLUSIVE. NOT EXCLUSIVE.

Saturday, 14 April 2012

BE PREPARED FOR INTERRUPTIONS

Saturday, 14 April 2012

FOLLOW THE CURVE.

Saturday, 14 April 2012

BE PREPARED TO TELL YOUR BACK STORY

Saturday, 14 April 2012

WE ARE ALL EQUAL

Saturday, 14 April 2012

SAY GOODBYE AND LEAVE YOUR NUMBER

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

THE PRACTICAL BITS

Saturday, 14 April 2012

BE SEEN. BE KEEN.

Saturday, 14 April 2012

ALWAYS LABEL YOUR PORTFOLIO.

This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 joeblogs@me.com

Saturday, 14 April 2012

ALWAYS LABEL YOUR PORTFOLIO.

This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 joeblogs@me.com

ON THE FRONT

THIS IS THE FRONT

FRONT

Contact Details

Name

Saturday, 14 April 2012

ALWAYS LABEL YOUR PORTFOLIO.

This is JOE BLOGS portfolioYou can call or email me on: 07592 123456 joeblogs@me.com

AND THE BACK

THIS IS THE BACK

BACK

Contact Details

Name

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

THAT’S THE COVER, COVEREDNOW OPEN YOUR BOOK

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

REMEMBER. Noone knows who you are, where you’ve come from,

or what you care about.TELL THEM. SLOWLY.

Saturday, 14 April 2012

START with who you are (and leave something nice)

My name is Kermit the Frog and I like pigs.

This is my portfolio. I hope you like it.

www.kermitwholikespigs.com

This is my

business card

This is my CV

This is my business card

This is my business card

This is my

business card

Saturday, 14 April 2012

Always START with your ‘second best’ piece of work

THIS IS MY SECOND BEST PIECE OF WORK.

Honestly it gets better.

K I

S S

THIS IS WHO IT WAS FOR AND WHY I DID IT.

1. 2.

3. 4.

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

SOME TIPS ON LAYOUT

Saturday, 14 April 2012

If at all possible keep a campaign to 2 pages

THIS IS MY BIG IDEA....

I LOVE MISS PIGGY

K I

S S

THIS IS WHO IT WAS FOR AND WHY I DID IT.

1. 2.

3. 4.

The BIG IDEA

The Brand

The Reason

The Rest of the

Campaign

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

DON’T DO THIS!

Saturday, 14 April 2012

DON’T OVERLOAD

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

OR THIS

Saturday, 14 April 2012

DON’T WRITE (Unless you are a copywriter of course)

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Concept Concept Concept

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

DO THIS!

Saturday, 14 April 2012

Show the BIG IDEA. And then the subsequent concepts.

THIS IS MY SECOND BEST PIECE OF WORK.

Honestly it gets better.

K I

S S

THIS IS WHO IT WAS FOR AND WHY I DID IT.

1. 2.

3. 4.

Saturday, 14 April 2012

Show the BIG IDEA. And then the subsequent concepts.

THIS IS MY SECOND BEST PIECE OF WORK.

Honestly it gets better.

K I

S S

THIS IS WHO IT WAS FOR AND WHY I DID IT.

1. 2.

3. 4.

The BIG IDEA

The Brand

The Reason

The Rest of the

Campaign

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

AN OPTIONAL EXTRA

Saturday, 14 April 2012

CREATE Intro pages to each campaign

THIS IS WHO IT WAS FOR AND WHY I DID IT.

PTO

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

LEAVE ON A HIGH

Saturday, 14 April 2012

Finish on your BEST piece of work.

THIS IS WHO IT WAS FOR AND WHY I DID IT.

1. 2.

4.

Saturday, 14 April 2012

Building a Portfolio

ART DIRECTION

SAY GOODBYE (OR HELLO)

Saturday, 14 April 2012

FINISH (again) with who you are (and leave something nice)

My name is Kermit the Frog and I like pigs.

This is my portfolio. I hope you like it.

www.kermitwholikespigs.com

This is my CV

This is my

business card

This is my business card

This is my business card

This is my

business card

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

YOUR DIGITAL PORTFOLIO

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

80% of Creative Directors will look at you online portfolio on an iPad or mobile device.

(after work and on the move usually)

Saturday, 14 April 2012

MAKE IT MULTI-PLATFORM.

Make it work EVERYWHERE.

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

SOME TIPS FOR YOUR WEBSITE

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do?

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Who are you?

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Who are you?

What other stuff are you into?

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Who are you?

What other stuff are you into?

Show me some comments

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Who are you?

What other stuff are you into?

Show me some comments

Repeat the main menu

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Who are you?

What other stuff are you into?

Show me some comments

Repeat the main menu

YOUR SHOWCASE(and description)

Saturday, 14 April 2012

This is my website.

My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah.

My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Your Homepage is your Window

These are my latest tweets etc:

@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...@Tweet...

Your Brand (you)What do you do? How can I get hold of you?

What does this website offer me?

Who are you?

What other stuff are you into?

Show me some comments

Repeat the main menu

YOUR SHOWCASE(and description)

TICKLE ME(with more of your work)

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

SHOW YOUR WORK

Saturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is my favourite pig... This is my favourite pig... This is my favourite pig...

This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig...

THIS IS MY WORK

And I think it is wicked because....

Allow a CD to skim and glanceSaturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is my favourite pig... This is my favourite pig... This is my favourite pig...

This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig...

THIS IS MY WORK

And I think it is wicked because....

TELL ME WHAT I AM ABOUT TO LOOK AT

Allow a CD to skim and glanceSaturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

Allow a CD to skim and glance

This is my favourite pig... This is my favourite pig... This is my favourite pig...

This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig...

THIS IS MY WORK

And I think it is wicked because....

SHOW THE RANGE OF YOUR WORK

TELL ME WHAT I AM ABOUT TO LOOK AT

Saturday, 14 April 2012

Building and Presenting a Portfolio

ART DIRECTION

SHOW A CAMPAIGN

Saturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is a description of my insight and the reason I came up with this concept.

Allow a CD to skim and glance

This is my This is my

This is my This is my

This is my This is my

Saturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is a description of my insight and the reason I came up with this concept.

Allow a CD to skim and glance

This is my This is my

This is my This is my

This is my This is my

TELL ME THE BRAND

Saturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is a description of my insight and the reason I came up with this concept.

Allow a CD to skim and glance

This is my This is my

This is my This is my

This is my This is my

TELL ME THE BRAND

TELL ME WHY

Saturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is a description of my insight and the reason I came up with this concept.

Allow a CD to skim and glance

This is my This is my

This is my This is my

This is my This is my

TELL ME THE BRAND

TELL ME WHY

MAKE ME BITE

Saturday, 14 April 2012

This is my website. My phone number is: 12345678My email address is: me@me.com

My phone number is: 12345678 | My email address is: me@me.com©Me

This is my favourite pig...

About Me My Work My Thoughts Contact Me

This is a description of my insight and the reason I came up with this concept.

Allow a CD to skim and glance

This is my This is my

This is my This is my

This is my This is my

TELL ME THE BRAND

TELL ME WHY

MAKE ME BITE

SHOW ME HOW GOOD YOU ARE

Saturday, 14 April 2012

EXERCISE

THIS IS NOW THE BUSINESS END OF THE COURSE. IT IS UP TO YOU.

BY THIS TIME NEXT WEEK WE WANT TO HAVE A LOOK AT YOUR BOOK.

Saturday, 14 April 2012

THANK YOU

Saturday, 14 April 2012