schema for heavyweights seer searchchurch nov 2013

Schema.org and Semantic Strategy for HeavyweightsMatthew J. Brown - @MatthewJBrown

SEER SearchChurch – Nov 2013

Matthew J. BrownHead of Special ProjectsMozlandia!

Twitter: @MatthewJBrown

Slideshare: MatthewBrownPDX

http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

Source: http://multiplayerblog.mtv.com/wp-content/uploads/2008/12/mike-tyson-1985.jpg

The good news: The rich get richer (in snippets)

Markup allows enterprise sites to buy ‘beachfront property’

Adoption is rising, and is top-heavy:bit.ly/HQraE9

Almost 75% of the Top 100 sites in Alexa contain structured data markup

Over the Top 1 Million sites in Alexa, that drops to 20%

Schema.org, Twitter Cards, Authorship, Open Graph(all of these and more covered by @ipullrank here: bit.ly/11cwNBU)

Image markup: Open Graph

Open Graph Tagshttps://developers.facebook.com/docs/opengraph/

Keep a lookout for new Open Graph actions: bit.ly/Zxop33

Twitter Cards

Twitter Cards: https://dev.twitter.com/docs/cards

Keep a lookout for new channels using data markup(Pinterest’s Rich Pins: bit.ly/12oiJoe)

“If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.”

Schema.org Step 1: RTFM! (bit.ly/1aFaoV2)

Step 2: Prioritize bit.ly/xWKwcU

Step 3: Keep track of changes to this WMT page: http://bit.ly/105kY02

Step 4: Troubleshoot if snippets take too long- http://bit.ly/P6pF4n

Step 5 The rich snippets Hail Mary:http://bit.ly/yZ8vkb

Update your Training

Hummingbird

Deeper Dive on Hummingbird from Aaron Bradley (http://bit.ly/1aLpw0a) and AJ Kohn (http://bit.ly/1cXragb)

Source: SEOSkeptic

Semantic SEO = Relationships

http://conceptnet5.media.mit.edu/

ConceptNet

http://conceptnet5.media.mit.edu/

Semantic SEO = Entities

Freebase

Alchemy API

Fresh Web Explorer Alerts

Trendsmap ($)

Bottlenose ($)

Author Rank and Hummingbird

Read Bill’s patent write-up here: bit.ly/1esMZYV

Author rank and G+

Now for some bad news

You are not Mike Tyson

Google is the champ of semantic search

They’re taking more beachfront property

Way more

Displacing entire verticals

Dr. Pete is tracking the crazyhttps://plus.google.com/+SEOmoz/posts #mozcast

What’s an enterprise site gonna do?

Go all in with markup

It’s not just about links anymore

Use authorship to maximize domain authority

G+

Put G+ and Author Rank to work

http://moz.com/blog/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday

Adjust enterprise training programs: THINGS not STRINGS

Emphasize our brave new mobile world

Show examples of mobile/desktop results

Go to SemTechBiz: Make friends

Email: mjb@moz.comTwitter: @MatthewJBrown

Thanks for coming out!

Bonus round

http://kotaku.com/watch-mike-tyson-play-mike-tysons-punch-out-for-the-f-1170599272