seer businessplan 130223c

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SEER - Solar Energy System Installations and Energy Efficiency Retrofits

Business Plan

for

Solar Energy System Installationsand

Energy Efficiency Retrofits

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Contacts:

Peter BurgessTR-AC-NET Inc. Truealue!etrics221 E ""t# Street$ Ne% &or' N& 100"(20) Sea#a* Court$ Bus#'ill PA 1+32)212 ,,2 "1+ andline N&C / (,0 )31 )3+( andline PA / 212 ,)) ")" CellE*aileternc4g*ail.co*

Toni nc#BETTER 56R7 B8I7IN9 TEC:N669& CP.6. Bo; (33$ Portland$ PA 1+3(1"10-(++-,"00 6


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Table of Contents

Contacts.....................................................................................................................2E;ecuti>e Su**ar....................................................................................................)ision...........................................................................................................)9oals and 6?ecti>es....................................................................................)T#e In>est*ent 6ortunit........................................................................)Strateg. 6rgani@ation and !anage*ent.....................................................(=inancing Plan and Pro


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Executive Summary

T#is ro?ect er o< elo*ents in tec#nologare *a'ing t#e area o< Solar Energ Sste* Installation and EnergEest*ents in t#e sector.

But t#e studies do not e;lain %# t#e gro%t# o< t#at sector #as een Fuiteslo% relati>e to t#e otential. 6ur


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Stratey! Orani"ation and #anaement

Accordingl$ SEER #as a strateg is to uild to t#e *a;i*u* e;tent ossileon %#at e;ists rat#er t#an to do create so*et#ing ne%. T#e %or'ing le>el oide incenti>es toencourage t#e gro%t# o< t#e energ retroing on a*ultitude o< initiati>es

Tec#nolog and econo*ics are no% dri>ing in>est*ent to%ards energ eest*ent in t#e sector relati>e to t#e otentialK needs to e ans%ered.

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#ar'et

Solar Enery System Installations

T#e gloal *ar'et


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$IG+&E: +!S! %V Installations by #ar'et Sement, -. /0.0 to -1 /0./

Source SEIA9T! Researc# 8.S. Solar !ar'et Insig#t

I< t#e total er t#e ast t#ree ears and t#is *a increase as t#e >alue to t#e end usereco*es *ore o>ious.

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It can e argued t#at t#e 9er*an econo* is resentl t#e *ost success


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Enery Efficiency &etrofits

A stud reared Roc'eisors in !arc#2012 Dt#e Roc'eer 10 ears.

Anot#er stud reared t#e Energ E


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%rices, Costs and %rofit

%rices

4ffordability

T#e re>enues


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Note t#at t#e rice range is enor*ous$ ree droed so*e arts o< t#e industr #a>e eco*e unroe droed$ t#e costs o< t#e installed sste*s #a>e decreased androe een en#anced. T#ere are *an *o>ing arts.

International Comparison of Solar System %rices

T#e BN stud loo'ed into reasons %# a residential 9er*an solar sste* can einstalled


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Costs

6erationall t#e ro?ect *anage*ent and o>ersig#t tea* are ale to carr out ro?ects atless cost t#an is t#e road a>erage nor* ision and ti*el o>ersig#t o< all acti>ities.

:o%e>er t#ere are so*e ig ele*ents o< cost in t#e industr t#at aear to e out oe to ot#er countries$ and seci


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T#e Fuestion o< electrical trades >ersus non-electrical trades is #ig#lig#ted in t#e lastgra#ic and t#e one it at t#e oerationsle>el$ t#is #as een asored t#e cost o< roer#ead. In t#ecase o< t#e 8S solar industr$ t#e #ig# le>el o< so


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T#e iggest cost ele*ent in soer#ead$ roersus onl H0.0,


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7ue to tec#nolog so*e arts o< t#e solar industr #a>e een su?ect to signi


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Source SEIA9T! Researc# 8.S. Solar !ar'et Insig#t

Incentives, %rofit and 6enefit

Government incentives

T#e role o< go>ern*ent incenti>es is i*ortant$ ut not as i*ortant as t#e asic antage o< t#ese incenti>es to t#e *a;i*u* e;tentossile$ %it# t#e ca>eat t#at *an incenti>e rogra*s are ad*inistrati>el onerous andcostl$ and t#e ene


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T#e trend o< so*e costs are do%n ecause o< tec#nolog.

6t#er costs are deter*ined laor and *aterials %#ic# #a>e stale or increasing costs.

6t#er costs$ li'e t#e soe en>iron*ent. Prices$ #o%e>er$*ust staili@e at a le>el %#ere t#e %ell organi@ed e


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%roposed Structure for the Orani"ation

T#e


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4 team of contractors

T#e installation o< sste*s needs to e done to #ig# standard and at lo% cost. T#is is estdone s*all contractors %it# lo% o>er#ead %#ic# is ersig#t entit.

T#e contractors are t#e local


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#anaement Team

The 7holdin7 entity )ith financin unit

Peter Burgess$ currentl CE6 o< Tr-Ac-Net Inc. %ill o>ersee t#e oeration o< t#e

#olding entit and ersit$ and suseFuentl trained as a C#artered Accountant %it# Cooersand rand in ondon e


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The mar'etin entity

A tea* iron*ent and sustainailit *o>e*ent. T#ere is nolac' o< eole %#o can e recruited$ ut t#e 'e is to #a>e a roduct and ser>ice to sell$

and an ailit e.

T#ere are #undreds o< indeendent contractors %#o are Fuali


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$inancial 4nalysis and %rojections

4 base case scenario

T#e


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6alance Sheet

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%rofit and 5oss 4ccount

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Cash $lo)

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&eference #aterial

2eb &esources

A co o< t#e Roc'eailale at

#tt%%%.true>alue*etrics.org7Bd


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Glossary of Terms 8 4C&O9#S

AC Alternating CurrentAE! Acti>e Energ !anage*ent7C 7irect CurrentEC! Energ Conser>ation !easuresESA Energ Ser>ice Agree*entsESC6 Energ Ser>ice Co*anE7 ig#t E*itting 7iodePACE Proert Assessed Clean EnergP P#oto>oltaic

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Table of Contents

Contacts.....................................................................................................................2

E;ecuti>e Su**ar....................................................................................................)ision...........................................................................................................)9oals and 6?ecti>es....................................................................................)T#e In>est*ent 6ortunit........................................................................)Strateg. 6rgani@ation and !anage*ent.....................................................(=inancing Plan and Pro


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=inancial Analsis and Pro?ections...........................................................................2(A ase case scenario........................................................................................2(Balance S#eet..................................................................................................2"Pro

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