school health webinar june 6th life secure draft 6.2.11 presentation

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for Safe & Secure Schools

June 6, 2011

Kathy Sullivan – National Accounts DirectorDavid Scott – Founder & PresidentLarry Ginsberg – Vice President, Operations

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LifeSecure and the

School Market

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MissionWe are dedicated to providing Emergency Preparedness Solutions for people…

at home at work at school on-the-go

so that they can prepare for and respond effectively to emergencies and natural or man-made disasters.

By encouraging self-reliance, planning, and preparation, we help people to …

Be secure in an unsure world.TM

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Be Secure in an Unsure World!TM

Emergency response solutions for•professional first responders•lay emergency responders

Respond With Confidence!TM

All-Hazards emergency solutions that meet• US Government Guidelines• Expert recommendations

Emergency kits and supplies:10 Basic Survival Needs •water •food •breathing protection •first aid •shelter, warmth •communication •light •tools•sanitation/hygiene.

Emergency response •kits, •bags, •backpacks•rolling emergency stations

Delivering superior •Mobility•Organization•Functionality•Design

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Classrooms & Common Areas

Medical Offices(School Nurse)

“Whole School” Preparedness

Administrative Offices

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Classrooms & Common Areas

Medical Office(School Nurse)

“Whole School” Preparedness

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Every School has the need forEmergency Preparation to Protect Students and Staff

Hurricanes

Earthquakes

Volcanoes

Blizzards/Extreme Winter WeatherWild Fires

Floods

Tornadoes

Landsli

desLandslides

Tsunam

i

Floods

FloodsFloods

Floods

Terrorist Attacks – Violence – Chemical Spills - Fires

Source: Are You Ready? - FEMA

“Natural disasters such as floods, earthquakes, fires, and tornadoescan strike a community with little or no warning.

School shootings… are horrific and chilling when they occur. Communities across the country are struggling to… avert acts of terror.”

Practical Information on Crisis Planning: A Guide for Schools and CommunitiesDepartment of Education

Which of these hazards could impact a school that you sell to?

Illinois

Hazards

© 2009 LifeSecure, LLC – All Rights Reserved

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10 All-Hazards

Essentials

© 2010 LifeSecure, LLC

Preparedness Principles

All-Hazard Preparedness“The all-hazard preparedness concept is simple in that how

you prepare for one disaster or emergency situation is the same for any other disaster.” Are You Ready? FEMA

3-Day Preparedness“You may need to survive on your own for three days or more. This means having your

own water, food and emergency supplies.” Are You Ready? FEMA

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Recommended 72-Hour All-Hazards Emergency Supplies

RecommendationsWater - Up to one gallon per day for drinking/sanitation, “amounts for portable kits vary”

by ability to store and transport

Food - Three day supply of non-perishable, ready-to-eat food

Breathing Protection

- Dust mask

First Aid - First Aid Kit

Light - Flashlight with extra batteries

Sanitation - Garbage bags with ties - Moist towelettes

Communica-tion

- Battery powered radio/NOAA radio with extra batteries

- Whistle to signal for help

Shelter - Plastic sheeting and duct tape to “seal the room” for shelter-in-place

Warmth - “Mylar” emergency blanket

Tools - Wrench to turn off utilities

Personal Items: medication, hygiene, clothing, shoes, extra glasses

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“Recommended Emergency Supplies for Schools” Referenced by government sources (Dept. of Education, FEMA, Homeland Security) as a guide for

preparing school for disasters (redcross.org/disaster/masters/supplies.html)

Two Level Approach

Classroom kits

Whole School Supplies/Search & Rescue

“There should be a cache of supplies for the whole school. If your plan includes Search & Rescue teams for light search and rescue

following an earthquake, tornado or other damaging event, stock supplies for the number of teams assigned.”

American Red Cross, Recommended Emergency Supplies for Schools

“Every classroom should have some supplies.”American Red Cross

– Recommended Emergency Supplies for Schools

Preparedness Needs by Area of the SchoolArea The Need

Classrooms

Common Areas-Libraries-Cafeterias-Gyms-Pools-Lounges-Other instructional areas

• Basic survival supplies • lockdown • evacuation

• Basic survival supplies• peak use times

Medical (School Nurse) Office

• Major emergency medical supplies• until responders arrive

Administrative Offices • Incident command kits/supplies• Supplemental medical supplies• Light Search & Rescue• Personal supplies

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LifeSecureEmergency Solutions

for theWhole School

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Area The Need

Classrooms & Common Areas

• Basic survival supplies• Lockdown• Evacuation

Very Good 25 Student Emergency Response Kit (AC90844) $199.00

Basic supplies for 25 students and 1 teacher•Lockdown

•Safety and comfort in the first several hours

•Compact/secure storage

Better SecurEvac Classroom Evacuation & Lockdown Kit (AC91094) $239.95

More extensive supplies for 29 students and 1 teacher

•Increased mobility – flexibility to evacuate or shelter-in-place

•Services larger class sizes – up to 29 Students

•Easy access, replenishment, and reuse

•Greater comfort – food bars

Best SecurEvac Classroom Evacuation & Lockdown Kit (AC91094) $239.95

Rolling backpack version of the SecurEvacEvacuation & Lockdown Kit.

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Area The Need

Medical (School Nurse) Office

• Medical supplies for major emergencies

Very Good MobileAid® Trauma First Aid Station (AC42129) $429.95

•Instant response capability

•Easy mobility for fast response

•Organized supplies for effective response

•Compact/secure storage

Better MobileAid Trauma First Aid Station & AED Backpack (rides on Trauma First Aid Station)

MobileAid® AED Backpack (AC23022) $179.95

•Carries AED and all supplies

Best 2 Trauma First Aid Stations, 1 AED Backpack and 1 Quick-Response Trauma First Aid Kit make two complete rolling units

MobileAid Quick-Response Trauma First Aid Kit (23023) $465.95Comprehensive 260-piece emergency trauma first aid backpack kit that includes 6 Quick-Access first aid supply modules and a flexible stretcher. OSHA & ANSI compliant. Superior mobility/organization.

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Area The Need

Administrative Offices

• Incident command kits/supplies• Supplemental medical supplies• Light Search & Rescue• Personal supplies that allow for flexibility

Very Good Better Best

Quick-Response Incident Command Kit (23034) $799.95

•Instant response capability

•Control and direction

•Flexibility and portability

•Compact/secure storage

Incident Command & Trauma First Aid Combination Kit (ZAC23032) $1,245.95

•Supplemental medical supplies

Incident Command/Trauma +Search and Rescue Team Kit (AC90949) $119.99

•Light search and rescue

Personal Supplies for Each Staff Member

SecureSeal Staff 3-Day Emergency Kit(AC91091) $13.95

•Personal survival basics

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Emergency PreparednessSelling Suggestions

for the Whole School

Suggested 4 Step Selling Approach

1. Help customers see the need to be prepared What disasters might strike your school?

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2. Help customers see the need to have the emergency supplies to match their emergency plans

If help is delayed (hours or days) after a disaster or major emergency, what supplies do you have to adequately meet the 10 Basic survival needs of your students and faculty?

3. Help Customers Understand Needs By Area of the School

Area The Need

Classrooms • What basic survival supplies do you have for a lockdown or evacuation for all students and teachers?

Administrative Offices • What supplies do you have to assist in giving direction and keeping order in an emergency or disaster?

• What emergency medical supplies do administrators have to supplement those controlled by the school nurse in case of a major emergency?

• What light search and rescue supplies do you have?• What personal survival supplies do each of the

administrators and staff have? Are these supplies portable to allow for flexible deployment?

Medical (School Nurse) Office

• What medical supplies do you have to respond to a major emergency or disaster in case first responders are delayed (by hours or even days)?

Common Areas-Libraries-Cafeterias-Gyms-Pools-Lounges-Other instructional areas

• What basic survival supplies do you have stored in common areas to ensure sufficient coverage for the maximum number of students and staff normally present at peak times?

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4. Help Customers See that School Health and LifeSecure have the Emergency Solutions They Need

Customer’s Emergency Needs

Expert Recommendations

LifeSecure Expertise

Solutions

• Very Good• Better• Best

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The LifeSecure Difference&

Dealing with Customer Objections

What Makes Us Different?

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LifeSecure® all-hazards emergency kits deliver:

- Superior supplies that meet U.S. Government/Expert guidelines

- Innovative design for survival gear that performs in tough times

- Improved organization for emergency kits that are easier to use

- Increased mobility with "Easy-Roll" emergency kits

- Added safety with high visibility reflectors and LED flashers

MobileAid® kits, bags, backpacks and rolling emergency

stations deliver: superior mobility, organization, functionality and design to ensure an effective emergency response.

Challenges You May Encounter

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Tight budgetsVery Good/Better/BestPhased approach – Administration/Medical/ClassroomGrants (REMS)Parental support

“That’s expensive”Cost per student per yearCost of not being preparedQuality lasts

“I know what I want”  Provide your own supplies – MobileAid Professional Series

Custom

Exclsuive 3rd Quarter Promotional Support

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Free MobileAid Wall-Mount (Value $14.99)with each MobileAid Unit Purchase in the 3rd Qtr.

• Promotional flyer• Wall-mount samples• Product brochure• Launch at National Association of School Nurses Conference – July

1st

School Health Sales Support

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Dedicated School Health Sales Support• Kathy Sullivan – National Account Director

(ksullivan@LifeSecure.com, 877-999-3340)• Product training• Qualified joint sales calls• Lead program

• MobileAid exclusivity

Support materials• Rep and Show samples• Collateral materials

•Additional Support• Email support

• SchoolHealth@LifeSecure.com

Questions & Answers

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• Selling approach?

• Product?

• Support?

• Other topics?