science dissemination 2.0: social media for researchers
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Master in Translational Medicine-MSc CELLEX UB’s Faculty of Medicine, 9 March 2016
Science dissemination 2.0 Social media for researchers
Xavier Lasauca i Cisa @xavierlasauca
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• To get new information • To increase the impact and visibility of research
papers • To engage with fellow researchers and meet new
collaborators • To improve a researcher's public profile, build your on
line reputation and thus competitiveness • As part of the research process
Using social media can be really beneficial:
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• I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities
• I will provide examples of these innovative emerging resources as tools for scientific communication
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So in this workshop… #MTMUB20
From the kingdom of the Apes…
…to the supremacy of homo digitalis…
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http://www.sfexaminer.com/s-f-police-students-to-raise-awareness-of-dangers-of-distracted-walking-driving/
http://injuryprevention.bmj.com/content/early/2012/12/06/injuryprev-2012-040601
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Source: Mobile Is Eating the World, by Benedict Evans
The unconnected are shrinking!
http://stakeholders.ofcom.org.uk/binaries/research/cross-media/2014/Digital_Day_2014_Overview_of_Findings.pdf
Technology dominates our atention!
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tile
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
http://www.nature.com/content/authortips/infographic.html
Alternative metrics (Altmetrics)
http://www.altmetric.com/
Some remarks about altmetrics…
Track the dissemination of research beyond academia
Show the attention, reception, and response to a published work prior to it being cited
Can be applied to non-traditional research outputs like data-sets and blog posts
Show research impact in real-time — scholars and journals don’t have to wait for their score to be released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of scholarly discourse h
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To deepen about altmetrics…
https://scholasticahq.com/altmetrics-the-evolution-of-impact-indicators
http://files.figshare.com/1920206/DRR__Nesta_.pdf
#Create #Listen #Communicate #Connect Share!
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Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and other stakeholders
stay in touch with colleagues
be part of a conversation
present self/own work be(come) part of a community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
Example motives of science bloggers
http://sociologicalimagination.org/archives/13910
http://rrresearch.fieldofscience.com/
The purpose of keeping the blog is to give me a semi-public place to describe the ongoing process of doing
and thinking about my lab’s research. I hope I’ll use it to describe/explain (mainly to myself) the scientific issues I'm thinking about:
- what experiments we’ve done
- what the results were if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should
do when time and resources permit.
http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html
http://cirmresearch.blogspot.com.es/
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Collective blogging (1)
Collective blogging (and 2)
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The Reference Blog
http://blogs.lse.ac.uk/impactofsocialsciences/
#Mu
stFo
llow
To deepen about Blogging…
@fp
2p
http://blogs.lse.ac.uk/impactofsocialsciences/2014/12/28/shorter-better-faster-free/
http://blogs.lse.ac.uk/impactofsocialsciences/2016/01/25/how-to-write-a-blogpost-from-your-journal-article/
http://blogs.lse.ac.uk/impactofsocialsciences/2015/10/26/why-academics-and-students-should-take-blogging-social-media-seriously/
@PJDunleavy
#Communicate
The uses of Twitter for Science
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http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a
CMRB CRG IDIBAPS IDIBELL IMIM IMPPC IRB VHIR ISGlobal Alba Mare Nostrum
http://cerca.cat/alfabetic/a-la-xarxa/
An influencer
People who have retweeted or favorited the tweet
Number of times this tweet has been retweeted
Example 3: the power of embedding
A player more with pulmonary embolism? Teletovic, Varejão, Mickel ... Tall players, lot of flights ... Are they a risk group? #basketball #pulmonary
http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/
From Tweet to Peer-Reviewed Article!
New Scholarship?
Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
http://blogs.plos.org/scied/2013/08/19/twitter-for-sci-ed-part-1-teaching-in-140-characters-or-less/
Reason #2: It’s a great way to get information you otherwise wouldn’t
Reason #3: At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions Reason #4: For lecturers, Twitter can contribute to discussions and deepen understanding Reason #5: The way we translate information is changing
http://www.globalfoodsecurityconference.com/
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All tweets (from the 4,140 people I follow)
Tweets to me (or about me)
Tweets related to the word “recercat”
Tweets to @LaMaDeFatima (or about it)
1 2 3 4
http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am on Twitter… Now what?
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
To deepen about Tweeting…
@ta
_wh
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ler
http://blogs.lse.ac.uk/impactofsocialsciences/2015/08/21/permission-to-tweet-science-communication-sharing-conferences/
https://www.asist.org/SIG/SIGMET/wp-content/uploads/2015/10/sigmet2015_paper_11.pdf
#Connect
• Google +
• Researchgate
• Academia.edu
General networks Specific networks
Share!
Articles and presentations (Slideshare, issuu)
Social bookmarking (Delicious, Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management (Zotero,
Mendeley)
Video chat and voice call services (Skype,
Google hangouts)
Slideshare
http://www.slideshare.net/xavierlasauca
Delicious
https://delicious.com/xavierlasauca
Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
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Journal clubs Podcasts Collaboration
Writing accountability Presentations Virtual office hours
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https://www.instagram.com/the_prbb/
http://www.nejm.org/doi/full/10.1056/NEJMp0900702
Ultimately, the Internet provides a powerful communications channel, but it is health care professionals and the public who will best determine how to use this channel for surveillance, prevention, and control of emerging diseases.
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The digital epidemiologist
http://www.yelp.es/barcelona
A new tool for foodborne illness surveillance?
http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281
Based on observations in this study and the increased usage of social media, we posit that
online illness reports could complement traditional surveillance systems by providing near real-time information on foodborne illnesses, implicated foods and locations.
http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html
To deepen about Health 2.0
@mmassarda
@tbaupuig
http://www.mobilehealthglobal.com/why-doctors-should-be-on-social-media/
http://galenia.net/4089/salut-2-0-un-repte-per-conectar-digital-doctors/?lang=ca
http://www.health2con.com/events/conferences/health-2-0-europe-2016/
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Ready?
Strategy • Define objectives about online presence (as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/
Some suggestions for those who are new to social media
1. Identify your personal objectives
2. Identify and follow/engage with your peers
3. Try Twitter for at least 10 days
4. Make use of social sharing services for your resources
Once you have created and started to make use of a social media services…
5. Update your LinkedIn account
6. Create an account on a researcher profiling service
7. Monitor use of Twitter through (freely-available) Twitter analytic tools
Source: Using Social Media to Build Your Academic Career, by Brian Kelly
@b
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kelly
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10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert,
10. Find your Klout score, H-index.
Source: Micah Altman,s Blog
@d
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tman
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Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else takes your fancy!).
10. Keep your purpose and audience in mind.
Source: Introduction to Social Media for researchers, by Gilles Couzin
@gc
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Blog Twitter Social media
Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
https://ec.europa.eu/jrc/en/publication/emerging-reputation-mechanisms-scholars-literature-based-theoretical-framework-scholarly-activities
http://www.oecd-ilibrary.org/science-and-technology/making-open-science-a-reality_5jrs2f963zs1-en
http://vdgm.woncaeurope.org/content/vdgm-socialmedia-compass
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Xavier Lasauca i Cisa www.xavierlasauca.cat
@xavierlasauca
https://www.flickr.com/photos/jauladeardilla/2364222159
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