scope of marketing
Post on 28-Jul-2015
195 Views
Preview:
TRANSCRIPT
The Scope of Marketing
WHAT IS MARKETING?IT IS THE
ACTIVITY INSTITUTIONS
PROCESSES
FOR
CommunicatingCREATINGCOMMUNICATING
DELIVERING EXCHANGING
OFFERINGSTHAT HAVE
VALUEFOR
CUSTOMERSCLIENTS
PARTNERSAND
SOCIETY
WHAT IS MARKETED?
2.SERVICES
3.Events
4.Experiences
5.Persons Big Brand themselves
6.Places
7.Properties
8.OrganizationEnhancing Company’s image
9.Information
10.Ideas
WHO MARKETS?
MARKETER
PROSPECTS
MARKETERS STIMULATEDEMAND
Demand Types
• Negative• Non Existent• Latent• Declining• Irregular• Full• Overfull• Unwholesome
LET’STAKE
A LOOK
ONCUSTOMER MARKETS
1.Consumer markets
2.Business Markets
3.GLOBAL MARKETS
4.NON PROFIT
MARKETS
WHAT TYPES OF MARKETS AVAILABLE?
Marketplace
Marketspace
METAMARKETS
METAMEDIARIES
Thank you
top related