screw it: 10 insights into extreme buying

Screw It:10 Insights into Extreme Buying

Growth Stories

Bringing you a flavour of business

growth trends...in just 5 minutes

A Futures Coaching initiative

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White hot consumerism may have cooled with the recession, but purchasing continues

Extreme buying is like 'a rush of blood to the head', where barriers come down and a sudden

purchasing impulse takes over

Extreme buying has many drivers (see below)and is one of the Growth Stories of our age

extreme buying

when friday comes

Austerity, new discipline, watching the credit card....all are fine until they meet human desires

Good behaviour is 'rewarded' by a night out on the town, or a splurge at the Mall

Meanwhile, human desires are changing!

Many trends point towards thrill, pleasure,fantasy and extremism

all change

The desire to live a life full of excitement & entertainment has grown since the 1990s

in most countries

excitment

Survey work by Sociovision Ltd shows a strong correlation between hedonism

and consumption

Hot hedonists can't resist buying; three times as many will purchase compared

to ice cold ascetists

can't resist

life's getting extreme

Risking your credit limit is

nothing compared to what you are

prepared to do at weekends

66% of the British are driven by their dreams and their imagination

Over one third of the Dutch think that the world around them is not real!

fantasy

overload

Faced with information overload, especially when

purchasing on the net, many are ultimately taking 'screw it!' snap decisions

40 years ago, people mayhave been able to resist

too tempting

Today, all resistance is futile!

profiting

LVMH (Bulgari, Louis Vuitton, Moet & Chandon, Christian Dior, De Beers and Tag Heuer etc), posted sales of €23.7 billion for 2011, up 16.7 per cent on the previous year

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