sdl webinfo.sdl.com/rs/689-llu-525/images/sdl web.pdf · 2019-05-13 · sdl web the future of...

SDL WebThe future of managing websites

Arjen van den Akker – Product Marketing Director

5 November 2015

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The evolution of websites

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Media replaced textual content

Support for device proliferation

Campaigns own the home page

Content is personalized / optimized

Integrated store – content meets commerce

Delivering engaging Digital Experiences

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The SDL Web Solution

SDL Web

Web Content Management

Experience

Optimization

Digital Media

ManagementLocalization

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Digital Content

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268 web properties

the number of web and mobile properties owned by

the average enterprise

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…of companies are stuck

in the so called “REPAIR”

phase of the CX maturity

model.

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Key challenges remain:

Brand consistency

Poor mobile experiences

Localization and

country sites

Omnichannel

content reuseTargeting and

personalization

Actionable metrics

CMS system

fragmentation

Global rollouts

and sim-ship

Centralized control and

local flexibility

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…company success is not determined by

your CX strategy, but by your ability to

execute

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... so it‘s key to enable your employees

to perform their jobs better than before.

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ContentAssembly

Content Orchestration

Team collaboration

TranslationPublishing & Distribution

Channel configuration

PersonalizationContextual relevance

Measure

Delivery optimization

Blending Marketing + Commerce +

Support

Unified CX

Content

Impact

Agility

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The future of managing websites

SDL Web 8

Enter the future of the Web

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SDL Web 8: Focus area overview

• Integrate various modules into a single SDL Web offering

• All capabilities easily accessible in a unified user interface

DX PLATFORM PROPOSITION

• Accelerate time to market for tasks such as translation and launching new sites

• Speed up IT tasks related to web development and deployment

ACCELERATION

• Extended support for cloud and dynamic server (re)configuration

• Native support for cloud databases

CLOUD

• Carry out sophisticated business tasks with a lot less effort

• Carry out upgrades much faster and at lower cost

• Choose the most cost effective deployment option and (re)deploy faster

TOTAL COST OF OWNERSHIP

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On-premise and cloud

SDL Managed Operations

SDL Web

○ Platform-as-a-service (PAAS)

environment with support for

cloud scaling models.

○ Managed service that includes

infrastructure and application

management.

○ Support for single or global

region deployment zones.

○ Full support for DTAP

Auto scaling Health monitoring Recovery

Production Service

Custom developments & configurations

Application Services

Infrastructure Services

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SNEAK PREVIEW #1

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Instant Site - ability to launch new sites instantly

○ Launching new sites in the hands of the

business user

○ Based on preconfigured “Site Types” that

represent the required

– Functionality, e.g. a campaign site

– Target environments, e.g. “staging & live”

○ No IT involvement needed

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Instant Site - Launch Wizard

Start Wizard

instant-site.sdl.com

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Instant Site - Launch Wizard

Select Site TypeStart Wizard

instant-site.sdl.com

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Instant Site - Launch Wizard

Select PublicationSelect Site TypeStart Wizard

instant-site.sdl.com

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Instant Site - Launch Wizard

Select PublicationSelect Site Type SettingsStart Wizard

instant-site.sdl.com

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Instant Site - Launch Wizard

Select PublicationSelect Site Type SettingsStart Wizard

instant-site.sdl.com

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Instant Site - Launch Wizard

Select PublicationSelect Site Type Settings Ready !Start Wizard

instant-site.sdl.com

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SNEAK PREVIEW #2

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Review web translation jobs while in progress

Start

translation

job

Start

Translation

Translation

in progress

Review /

Update

translation

Finish

Translation

Receive

correct

translationmetadata

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SNEAK PREVIEW #3

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Support for super fast JPEG XR & WebP formats

Overall browser

support: ~75%

File size reduction:

~50%

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Why SDL Web 8?

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Efficiently Exceed Customer Expectations

Manage once, deliver anywhere

Simplify localization

Shorten time-to-market

Reduce cost and complexity

Optimize experiences

Enjoy an enterprise strength platform

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The future of SDL Web – sneak preview #4

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Ecommerce integration

○ DXA for Ecommerce

– Fully functioning e-shop front-end

– Back-end integrations with

leading transaction engines

Product development focus – examples

CXC Dashboards

○ SDL Web Dashboards

– Site Analytics

– Web Content

– Audience Engagement

– and more…

Blur the line between marketing and

service

AND…

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The future of managing websites

Enter the future of the Web

SDL Web 8

Thank you