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Search Behaviour in Ireland

December 2017

bmw mercedes-benz audi volkswagen ford

toyota hyundai nissan volvo land rover

Top 10 makes

2018 (181) 2017 (171) 2014 (141) 2015 (151) 2016 (161) 2012

2017 (172) 2013 (131) 2011 2008

Popular Year Searches

Top 10 models

e-class golf 5 series a6 a4 c-class

3 series focus passat qashqai

Most Popular Price Searches

0-9999 0-4999 0-5999 0-10999 0-1999 0-2999 0-14999 0-3999 0-6999

0-7999

black (40.40%) white (29.65%)

blue (10.66%) grey (10.35%) red (8.94%)

Colour Searches

estate (26.93%) saloon (22.56%)

hatchback (21.90%) suv (15.14%)

commercial (13.46%)

Body Type Searches

By including a price on your vehicle instead of POA you could potentially increase your page views by 79%

Our Research Shows 79%

Engage With Potential Buyers Earlier in Their Buying Journey

Contact your Marketing Consultant for more information

31%We are delighted to announce the launch of our brand newstock management system; Carzone Portal, formally known

as Carbase Online.  

Introducing Carzone Portal

To be one of the first to use this excitingsystem please email support@carzone.ie or

call 014490650 for more information.

Car Buyers spend twice as much time researchingonline compared to at a dealership.

Before purchasing a car, the average personspends 7.59 hours researching online compared to

3.32 hours at a dealership

Source: Carzone/Milward Brown Car Buying Research

Did you know? 

Data sourced from Google Analytics, Adobe SiteCatalysts

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230

10000

20000

30000

40000

50000

Time

Sessions

Search by Hour

Fuel Searches

Diesel

Petrol

57%

Info About Device

32%Desktop

13%Mobile App

55%Mobile Web

28%