search engine optimisationsearch engine considers to be most relevant to the user’s search query....

Search Engine Optimisation

http://www.statista.com/chart/898/number-of-searches-handled-by-search-engines-worldwide/

http://zerogravitymarketing.com/seo-statistics/#sthash.FgtjZjwG.dpuf

http://zerogravitymarketing.com/seo-statistics/#sthash.FgtjZjwG.dpuf

http://www.statista.com/statistics/273018/number-of-internet-users-worldwide/

www.hma.co.uk

Sources

SEO? WHAT IS

The process of improving your website’s visibility

within search engines such as Google, Yahoo and Bing.

Affects only a

search engine’s

“organic”results. AdWords

Paid or “sponsored” results,

such as Google Adwords, is

separate.

HOWDOES

IT WORK?

Content is ranked according to what the

search engine considers to be most relevant to the user’s

search query.

The way in which you create, manage and

update your content has an important impact on

website traffic and online visibility.

This in turn may influence the number of enquiries,

leads generated, sales conversions and so on.

WHY ISSEO

IMPORTANT?

93%93%of online experiences begin with a Search Engine

14.6%14.6%of SEO leads have a close rate, compared to1.7% for outbound leads

75%75%Never scroll past the first page of search results

BUSINESS BENEFITS

Being higher up the search listings will naturally

result in more traffic and if your content meets

your customer’s needs, the higher the conversion.

TARGETED TRAFFIC

SEO targets users who are actively looking for

your products and services online, making it

very cost effective. The inbound nature of SEO

helps businesses save money as opposed to

outbound strategies like telemarketing.

COST EFFECTIVE

SEO works 24 hours a day, 7 days a week, 365

days every year.

PROMOTION THAT DOESN’T SLEEP

24/7

SEO delivers a higher ROI than any comparable

form of marketing.

HIGH ROI

By improving your position in rankings you will

increase brand visibility – for a comparatively

low cost.

BRAND VISIBILITY

Google is all about relevancy so if you can produce

the most relevant content, then there’s no reason

why you can’t take the top spot and compete with

the big fish.

COMPETE WITH BIG BRANDS

Population of the internet is 2.9bn and growing.

By utilising effective SEO strategies you can

target a market on the other side of the

world, or strengthen your position against a

bigger competitor.

REACH NEW MARKETS

People trust Google. If your website is appearing

on page 1, they’re likely to trust you and a higher

conversion can be expected.

BRAND CREDIBILITY& MARKET POSITIONING

CASE STUDIES

For more information about SEO or Digital Marketing in generalget in touch - fiona@hma.co.uk / 01226 209450

Fiona is Senior Marketing Manager at HMA and experienced in allaspects of digital including SEO, PPC and social media marketing.

1Listed on page1of Googlefor over 300 words

50% At number 1

60% Increase in organic searchengine referrals

MEPC

NETWORK RAIL

33% Increase in website visitors

50% Increase in website enquiries

16,000+ visits/month