search marketing & social marketing statistics france

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All you need to know about Search Engine Marketing & Social Media Marketing in France provided by 1ère Position Search & Social Company since 1999 : http://www.1ere-position.com

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Web Analytics

Google Adwords

GoogleSEO

Social Media

Digital Marketing

twitter.com/1erePosition

Paris+331 53 25 15 75paris@1ere-position.fr

Lyon+334 37 48 04 26lyon@1ere-position.fr

Le Bourget du Lac (head)+334 79 25 39 60savoie@1ere-position.fr

Search & Social Marketing firm for France & Europewww.1ere-position.fr - www.1ere-position.com

All you need to know about Search

Marketing & Social Marketing in France

Search Engines Strategies New York 2011 #sesny

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Internet users in France

online French users and internet access

Source : Jdnet1 & Jdnet2

37.5 million Internet users in July 2010

+13% compared to July 2009

Represent 70% of the French population

Broadband at home reached 96.9% of the online population

+18% compared to July 2009

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Online French users and internet access

Source : Observatoire des Usages Internet, Médiamétrie, FEVAD, JDnet

A typical French internet user is a man (51,4%), between the ages of 35-49 years old (28.7%) following by the 50 to 59 yo (20%), a socio highprofessional (32%) who spend 90 € per purchase (~125 US$) online (78%) by credit card(83%).

But he doesn’t speak english! (unfortunatly)

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The french online

advertising market

Online Communication Market Growth

Still growing +9% in 2010 - +10% projected in 2011

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FR Online Market – Spending and Trends

50% goes to Search Marketing for 960 millions €, +9% vs 2009

Source : Etude CPA S1 2010 – Cap Gemini - SRI

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Search engine statistics

in France

Search Engines market share: Google is the king

Source : Baromètre Janvier 2011 AT Internet Institute

Google is #1 and represent 91.5% of the search trafic in FranceBing progresses the most: +15% in a month with a increase of 3,4%

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E-commerce in France

Remote sales Market : Online & offline

Source : FEVAD

Remote sales increase (+17%) at 30.4 billions in 2009More than 80% are online sales, +25% growing

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Focus on Internet consumers

Source : www.journaldunet.com

#1 Travel#2 Services #3 Technology products#4 Cultural products#5 Clothing#6 House#7 Health#8 Finance#9 Games#10 Food

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Top websites by visitors

and audience in France

Top e-commerce websites by unique visitor

Source : FEVAD

Most visited ecommerce websites by millions of unique visitors - First quarter 2010

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The use of Facebook &

twitter and the key figures

in France

Facebook statistics and audience

Source : Google AdPlanner – February 2011

Translation and localization in french

21 millions of users, 57% older than 35 years old

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twitter statistics and audience

Source : Google AdPlanner – February 2011

1 million of users, 84% older than 25 years old

Translation and localization in french

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5 key points to develop

visibility in France

5 Keypoints to developp ebusiness in France

1 – Offer great product/service for french people

2 - Get a local domain name .fr

3 – Provide localized & relevant content in true french

4 – Host the website in France (or get an IP localized FR)

5 - Find the right french partner agency, find out about us!

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Web Analytics

Google Adwords

GoogleSEO

Social Media

Digital Marketing

twitter.com/1erePosition

Paris+331 53 25 15 75paris@1ere-position.fr

Lyon+334 37 48 04 26lyon@1ere-position.fr

Le Bourget du Lac (head)+334 79 25 39 60savoie@1ere-position.fr

Search & Social Marketing firm for France & Europewww.1ere-position.fr - www.1ere-position.com

Feel free to share this presentation as it and

make/improve your own for your country.

If you do it please email me to link to it.

David Degrelle

davidd@1ere-position.fr

twitter.com/1ereposition

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