search marketing & social marketing statistics france
DESCRIPTION
All you need to know about Search Engine Marketing & Social Media Marketing in France provided by 1ère Position Search & Social Company since 1999 : http://www.1ere-position.comTRANSCRIPT
Web Analytics
Google Adwords
GoogleSEO
Social Media
Digital Marketing
twitter.com/1erePosition
Paris+331 53 25 15 [email protected]
Lyon+334 37 48 04 [email protected]
Le Bourget du Lac (head)+334 79 25 39 [email protected]
Search & Social Marketing firm for France & Europewww.1ere-position.fr - www.1ere-position.com
All you need to know about Search
Marketing & Social Marketing in France
Search Engines Strategies New York 2011 #sesny
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Internet users in France
online French users and internet access
Source : Jdnet1 & Jdnet2
37.5 million Internet users in July 2010
+13% compared to July 2009
Represent 70% of the French population
Broadband at home reached 96.9% of the online population
+18% compared to July 2009
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Online French users and internet access
Source : Observatoire des Usages Internet, Médiamétrie, FEVAD, JDnet
A typical French internet user is a man (51,4%), between the ages of 35-49 years old (28.7%) following by the 50 to 59 yo (20%), a socio highprofessional (32%) who spend 90 € per purchase (~125 US$) online (78%) by credit card(83%).
But he doesn’t speak english! (unfortunatly)
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The french online
advertising market
Online Communication Market Growth
Still growing +9% in 2010 - +10% projected in 2011
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FR Online Market – Spending and Trends
50% goes to Search Marketing for 960 millions €, +9% vs 2009
Source : Etude CPA S1 2010 – Cap Gemini - SRI
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Search engine statistics
in France
Search Engines market share: Google is the king
Source : Baromètre Janvier 2011 AT Internet Institute
Google is #1 and represent 91.5% of the search trafic in FranceBing progresses the most: +15% in a month with a increase of 3,4%
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E-commerce in France
Remote sales Market : Online & offline
Source : FEVAD
Remote sales increase (+17%) at 30.4 billions in 2009More than 80% are online sales, +25% growing
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Focus on Internet consumers
Source : www.journaldunet.com
#1 Travel#2 Services #3 Technology products#4 Cultural products#5 Clothing#6 House#7 Health#8 Finance#9 Games#10 Food
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Top websites by visitors
and audience in France
Top e-commerce websites by unique visitor
Source : FEVAD
Most visited ecommerce websites by millions of unique visitors - First quarter 2010
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The use of Facebook &
twitter and the key figures
in France
Facebook statistics and audience
Source : Google AdPlanner – February 2011
Translation and localization in french
21 millions of users, 57% older than 35 years old
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twitter statistics and audience
Source : Google AdPlanner – February 2011
1 million of users, 84% older than 25 years old
Translation and localization in french
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5 key points to develop
visibility in France
5 Keypoints to developp ebusiness in France
1 – Offer great product/service for french people
2 - Get a local domain name .fr
3 – Provide localized & relevant content in true french
4 – Host the website in France (or get an IP localized FR)
5 - Find the right french partner agency, find out about us!
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Web Analytics
Google Adwords
GoogleSEO
Social Media
Digital Marketing
twitter.com/1erePosition
Paris+331 53 25 15 [email protected]
Lyon+334 37 48 04 [email protected]
Le Bourget du Lac (head)+334 79 25 39 [email protected]
Search & Social Marketing firm for France & Europewww.1ere-position.fr - www.1ere-position.com
Feel free to share this presentation as it and
make/improve your own for your country.
If you do it please email me to link to it.
David Degrelle
twitter.com/1ereposition