search presence intelligence (spi): where search meets business intelligence

DIGITAL MARKETING LEADERS

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SEARCH PRESENCE INTELLIGENCE (SPI): WHERE SEARCH MEETS BUSINESS INTELLIGENCE

VP Professional Services, Co-FounderConductor

Stephan Bajaio

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THEM

YOU

Traditional SEO

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The Pain of Traditional SEO

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Where traditional SEO Lives

MARKETING

PRODUCTBIZ DEV IT

SALESCOSTOM

ER SERVICE

PUBLIC RELATIO

NSLEGAL HRONLINE

MARKETING

SEO

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Where Search Presence Intelligence Lives

MARKETING BIZ DEV IT

SALESCOSTOM

ER SERVICE

PUBLIC RELATIO

NSPRODUC

T LEGAL HR

ONLINE MARKETINGSEO

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ACTION TAKENDecisionMaking

SEOConsequence

Proactive SEO Reactive SEO

Reactive vs. Proactive

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302 Redirects instead of 301

Site Redesign IT TEAM

Restricts use of

termsBrings you in too late

Does not use target terms

Names product something crazy

Proactive vs. Reactive SEO

Site MigrationEXEC TEAM

Creates ContentCONTENT TEAM

BrandingMARKETING

TEAM

Product CreationPRODUCT TEAMSEO Consequence

ReactiveSEO

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THEM

YOU

PAID

SEO & Paid

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Why we tie to PPC

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PPC vs SEO is like 401k vs Day Trading

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OK… OK we get it… being an SEO is hard

So… what do you propose?

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What if this is more than just a search engine

VISIBILITY INFLUENCESPERCEPTION

GOOGLE IS THE WORLDS LARGEST PERCEPTION ENGINE

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+ + =Search Presence Intelligence Search

PresenceIntelligence

What is SPI ?

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EACH CAN LEAD TO THE OTHER

Optimize how yoursite is found in the

search engines

Optimize how your org uses data from search engines

SPI vs SEO

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Traditional SEO

THEM

YOU

SEO & PPC

THEM

YOU

PAID

Search Presence Intelligence

THEM

YOU

PAID

PUBLISHER

SOCIAL

AFFILIATE

PUBLISHER

PUBLISHER

Evolution of SEO into SPI

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THEM

YOU

PUBLISHER

PUBLISHER

PUBLISHER

PAID

SOCIAL

AFFILIATE

Search Presence Intelligence

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Lesson:Brands are built on more than sales… Educate!

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Video - Social Team

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Lesson:When your audience asks… Answer!

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Quora - Social Team

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Lesson:It pays to look relevant… even if you’re paying

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Publishers – Display Team

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Hey Social & PR teams might like her!

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Lesson:Know where your friends stand… even if you pay them

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Partners & Resellers – Affiliate Team

Lesson:Your jargon is just that… your jargon

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WHAT IS THAT?

What would you call this?

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According to demand, so does everyone else

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Even the specialist is at a loss

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A Beer can chicken what…?

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A folding what…?

Lesson:Look before you leap

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Manufacturers don’t own the space, publishers do

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Lesson:Fish where the fish are

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Job Boards – HR DepartmentFollow notes, hide right side until click

Marketing jobs in atlanta ga Hr jobs atlanta

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Lesson:If you have a Crystal Ball…Use it!

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Who knew this was coming…

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This wasn’t a thing… till it was a thing

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SO many more optionsThere is so much data we can share

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HR Traditional Advertising

M&A

PR

DisplayLegal

Biz Dev

Partnership/Affiliates

Social

Customer Service

SPI

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Where traditional SEO Lives

MARKETING

PRODUCTBIZ DEV IT

SALESCOSTOM

ER SERVICE

PUBLIC RELATIO

NSLEGAL HRONLINE

MARKETING

SEO

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Where Search Presence Intelligence Lives

MARKETING BIZ DEV IT

SALESCOSTOM

ER SERVICE

PUBLIC RELATIO

NSPRODUC

T LEGAL HR

ONLINE MARKETINGSEO

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Stephan BajaioOutspoken SEO Consultant to Fortune 500/IR 1000 companies. Search Evangelism Optimizer to enterprise orgs.

As VP of Professional Services at Conductor, Co Founder, Bajaio devises and executes services and strategies. His team provides to clients to guide them through: site migrations/relaunches, technical audits, account configurations and a myriad of potential SEO issues and opportunities.

@StephanBajaio

https://www.linkedin.com/in/stephanbajaio

Stephan@conductor.com

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