sebastian hoelzl (silverpop) istrategy 2012

Email’s Role in a World Gone “Mocial”

2

What’s “Mocial”?

3

Mobile + Social“MOCIAL”

4

Aren’t social and mobile

both better than email?

800M 500M

Not better… but a lifestyle

6

Smartphone Sales Pass PC Sales

Tablets in 2012 : 50+ Models

Mobile Apps are Exploding

25 billion Apple Apps11 billion Android Apps

Juniper Research

What about the 2 billion?

2 Billion Email Users!

Email marketers must adopt, adapt and open

up their way of thinking.

Integration Context/Design

Humanisation

Automation / Triggers

Email Marketing in a “Mocial World”

10% 22

%30%

37%

Do you have an email opt-in form

on your Facebook page?

Yes No plans to add N/A Plans to add

48%: Have/Plan

to add

Transition: Share>Find>Follow>Like

Text to 12345

ABCD ADD [your email

address]

EventsPoint

OfPurchase

Billboards

SMS Text to Email Opt-in

Integration Context/Design

Humanisation

Automation / Triggers

Impact on Email Marketing

Device OVERLOAD

Where is My Email Being Read?

Old mouse New mouse

The New Design Challenge

Source: StyleCampaign.com, Litmus

Do Your Emails Have the Touch?

Integration Context/Design

Humanisation

Automation / Triggers

Impact on Email Marketing

Old Rule:Sell the sizzle, not the steak.

25

New Rule:Educate with grilling tips, recipes and wine pairing.

Let Customers Do the Selling

Integration Context/Design

Humanisation

Automation / Triggers

Impact on Email Marketing

Social is the New Broadcast

Try Doing this with Social Media

Email’s Strengths

Nurture

Transactionall

Dynamic

Campaign Tracks

Triggered off

Behaviour

Highly Personalise

d

Low Volume, High ROI

40.2%TriggeredCampaigns

4.1%TriggeredCampaigns

Email Generated RevenueVolume of Emails sent

Broadcast Conversion

Together they are unbeatable!

Social vs. EmailSocial + Email

34

Email is healthier than ever.

What makes digital marketing special

is the intelligence behind communications,

not the channel of delivery.

Silverpop Mocial Whitepaper

36

Thank you!