ATLANTA 2011

Transmedia Brandcasting Versus

Traditional Broadcasting:The Greatest Paradigm Shift Ever Sold

Presented by Jay O’Conner Chairman &

CEOWorld Colours Network

Television

Transmedia BrandcastingAdvertisers should demand more from Traditional Broadcasters. Social Media and Transmedia Storytelling offer a Customer Conversion Rate that will be unparalleled. Monetizing Streaming Video offers the opportunity to reach consumer via an invitation with the endorsement of the Artist or Innovator.

Traditional Broadcast Model30 Second Commercials are the life’s blood of Commercial Television however many viewers channel surf or eliminate commercials using TIVO and DVRs Bypassing the Intended Audience. With no Tracking the Advertisers and Content Owners basically rely on Neilson’s process which does not provide real time interactive poof of the impression.

SPRAYANDPRAY

Transmedia BrandcastingFirst we create shopping meta‐data related to the media. Then we map the content to the media with the same quality

WCN takes the users clicks stores them in our database, which then maps those clicks to metadata related to the media. So even though our technology is being used for shopping, it can actually be used to return any metadata associated with the media.

Product Placement

Transforming content into a Shopportunity

TV Daily Deal Alerts 50% Off Couponing Promotions (The Groupon Effect on Sterroids)

Animation and Brand icons signal a bargain Viewer Clicks-Thru on Icon!!!

If HBO and QVC Had a Baby it would be WCNTV

The Content is the Commercial

Point and Click Technology activates Products for Instant Merchandising Lifting the Content by Zip

Code for Delivery

Anti-PiracyOnline and Physical Piracy represent more than 50 Billion Dollars in loses each year in the United States alone, Globally substantially more. WCN has identified Transmedia Brandcasting and (APDMF) ANTI-PIRACY DIGITAL MEDIA FORMAT. Simply put Product Placement in Films provides a monetization per click which represents a significant revenue share opportunity for the entire Entertainment Supply Chain. A PDMF is a Utility which prevents the duplication of CD’s DVD’s and Video Gaming Disks.

Financing Transmedia ProductionsP&G as you know recently pulled out of the Day Time Soap Opera Business and those shows that are 40 year Brands are reinventing themselves for IPTV. Audiences will continue to have access to these shows and Product Placement for major brands represent a tremendous opportunity to increase sales and interaction with product specials.

Active WCN Transmedia Genome Project:

Feature Film/ TV Show/Video Game

Interactive Product Placement

ROI and Transmedia Revenue Share CommunitiesRadical Out of the Box Ideas are needed with the Economy going to Hell in a Hand Basket. Global Media Expenditures are expected to be in excess of 2.2 Trillion dollars in 2011 as reported some years ago by PWC. These are Advertisers who are selling products to consumers using the Spray and Pray Model. Both Google and Facebook have gotten into the Groupon Daily Deal Business. So has WCN with companies willing to Share Revenue.

SHARES REVENUE Y/N

NO

YES

Presented by Jay O’Conner Chairman &

CEOWorld Colours Network

Television

ATLANTA 2011

For more information Contact info@wcntv.tv Pre-Order your copy of Transmedia Brandcasting &

Start your Transmedia Revenue Share Social Community