rise interactive - istrategy atlanta
TRANSCRIPT
SEO Category AnalysisJon Morris, CEO of Rise Interactive
AT&T Stock Market Challenge
April 7, 1992
The IIM Challenge
Same Budget
Same Website
One Winner
9 Internet Marketing Channels
© 2011, Rise Interactive, Inc. All Rights Reserved. 5
SEO Blocking and Tackling
© 2011, Rise Interactive, Inc. All Rights Reserved. 6
- Prioritization- Content Development- Analytics
Competitive Edge
© 2011, Rise Interactive, Inc. All Rights Reserved. 7
- Category Analysis- Category Coverage- Content Analysis- Probability of Success- Relevance- Estimate ROI by Category- Create SEO Roadmap
Prioritization
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Category Analysis: Identification
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Category Analysis: Rank
Category 1 RankCategory Term 1 11
Category Term 2 43
Category Term 3 35
Category Term 4 10
Category Term 5 38
Category Term 6 82
Category 2 RankCategory Term 1 5
Category Term 2 3
Category Term 3 7
Category Term 4 14
Category Term 5 1
Category Term 6 82
Color CodeRanking Well 1-10
Room for Improvement 11-30
Needs Improvement 31-100
Not Ranking NR
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Category Coverage
Your Site
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Category Analysis: Traffic
Category Traffic
Category 1
Category 2
Category 3
Category 4
Category 5
Category 6
Color CodeLots of TrafficSome TrafficNone to Little Traffic
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Probability of Success
Category 1
Companies # of Links Link Quality
Your Company 12,024 6
Competitor 1 1,312 4
Competitor 2 9,045 3
Competitor 3 50 5
Competitor 4 6,523 5
Competitor 5 186 3
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Probability of Success
Category 2
Companies # of Links Link Quality
Your Company 12,024 6
Competitor 1 1,312,078 8
Competitor 2 978,045 7
Competitor 3 50,457 9
Competitor 4 16,523 7
Competitor 5 186,687 9
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Content Analysis
Category Traffic
Category 1
Category 2
Category 3
Category 4
Category 5
Category 6
Color CodeLots of Content
Some Content
No to Little Content
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Relevance
Category Traffic
Category 1
Category 2
Category 3
Category 4
Category 5
Category 6
Color CodeVery Relevant
Somewhat Relevant
Not Relevant
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Estimated ROI
Category CTR Conv. Rate AOV
Category 1 1% 5% $120
Category 2 3% 4% $100
Category 3 8% 10% $180
Category 4 0.5% 0.5% $60
Category 5 5% 15% $160
- Paid Search Analytics- Web Analytics
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SEO Road Map
Category Coverage Traffic Content Probability of Success
Relevance EstimatedROI
Category 1
Category 2
Category 3
Category 4
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- Web Site- Aggregated Content- Newly Developed Content- User Generated Content
Content Development
IIM in Its Infancy
1792 2011
↖ Top 5 Positions In Search Engines↖Account For 43% Of Clicks
Source: Slingshot SEO via http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates: June 2011
Web Analytics
© 2011, Rise Interactive, Inc. All Rights Reserved. 21
Web Analytics
Page 2 through 5
Keyword Traffic Rank
Keyword 1 100,045 11
Keyword 2 78,045 17
Keyword 3 50,457 22
Keyword 4 16,523 27
Keyword 5 5,435 32
© 2011, Rise Interactive, Inc. All Rights Reserved. 22
- Prioritize- Content Development- Web Analytics
Summary
