Of  course  it  was.  

So…can  you  tell  me  if  the  campaign  was  successful?  

Integrated KPIs Develop socially focused KPIs, integrating Paid, Earned and Owned platforms as data sources.

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1.  Engagement

2.  Awareness

3.  Performance

4.  Fan Growth

5.  Conversation KPIs

Earned

Paid

Owned

New Key Performance Indicators

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Engagement   Awareness   Performance   Fan  Growth   Conversa6on  

PAID   Interac<on   Impressions   Click  Through  Rate   Likes  

Self-­‐Reported   Cost  Per  

Display   View  Through   Post  Click  

FB  EA   Post  View  

Search   Interac<on  Rate  

Surveys  

Gaming  

OWNED   Added  App   Page  Views   Likes  

Outbound  referrals   Video  Views   SMS  opt-­‐ins  

TAE   Site  Interac<ons   Time  Spent   eMail  opt-­‐ins  

FB  FP   Favorites   Self-­‐reported  

YouTube   Ra<ngs   Unique  visitor  

Mobile   Like  

Surveys  

EARNED   Like     Impressions   Fan  Page  Likes   Volume  

Comment   Subscribers   Sen<ment  

TwiRer   Share   Followers   Source  

FB  Wall   Retweet   Influencers  

YouTube   Reblog  

WOM   Click  Through  

AXE  Voice   UGC  

Blogger  Outreach